Performance Trend Report

Leif Parcell

Our Performance Trend Report was created to help marketers easily understand how certain campaigns or groups of campaigns are performing, which allows them to further optimize efficiency, gain new insights, and drive more high-quality pipeline.  

Within the report you can organize by time period, segment, campaign type, purchase order, product and campaigns. Some of these elements have additional groupings to change granularity of selected dimensions.

To find the Performance Trend Report navigate to the ‘Reports’ tab and under the ‘Campaigns’ section you’ll see the call to action to ‘View Report’. 

Overall, the Performance Trend Report is going to provide marketers direct access to key campaign performance data to easily be grouped or aggregated in different ways to help them examine the results of various campaigns. Armed with these insights, they’re going to to be able to take appropriate action to ultimately reduce go-to-market waste and drive high-quality pipeline.  

For more insight into how the report works and the insight it can bring you check out our overview video here and if you have additional questions don’t hesitate to reach out to your CSM.