New Advertising Dashboard

Leif Parcell

6sense’s new Advertising Dashboard is the official landing page once you navigate to the advertising section within the platform. The dashboard is an incredible new experience that allows marketers to get an anytime pulse across their advertising programs to easily identify what’s working well and what needs improvements.

The dashboard recaps your program performance and links to relevant reports for further analysis. You’ll notice a handful of different sections or widgets that pull in specific data, from Highlights, to Performance Trends, to Account Journeys and more. All of this to provide better insight to the value and ROI your ad programs are bringing.

Key Use Cases

• Quick start your day with your top KPIs (customizable)
• Visualize the Targeted -> Reached -> Engaged story to ensure proper audience penetration and engagement
• Discover which countries and ad channels your engagement is coming from
• Pinpoint top and worst performing campaigns, ads, segments, and accounts to extract best practices and key learnings

Although officially launching today, June 21st, due to large data pulls we will be rolling out to all customers up until July 12th.

The dashboard will save marketers time when trying to assess performance and patterns across different campaigns, but we understand the new page may impact the workflow you’re currently used to so please find an example demo video below which will give you insight into the enhanced features and how to use it. Also, you can find additional information and FAQs on the Advertising Dashboard Knowledge Base article here. If you have any additional questions don’t hesitate to reach out to your CSM.

https://6senseinc.wistia.com/medias/0psx87q4wh