Basic Segment Behavioral Analytics Question...

Jarrod Cohen

I have a basic question that no doubt I should know the answer to!

In segment analytics, specifically behavioral analytics, there's an activity called "6sense Media Campaigns" — is this specific to only 6sense advertising, or does it also include other types of advertising run through 6sense, such as LinkedIn or Meta segments?

Thanks!

Taylor Matysik

@Jarrod Cohen Yes (well mostly). It accounts f or 6sense native advertising to the B2B network, it also counts both 6sense Campaigns for LinkedIn and 6sense segments for LinkedIn.

I'm not 100% sure on this last point — it may also count activity from Google Ads and Meta where unified segments are used for targeting. Maybe worth some commentary from someone at 6sense to know if campaigns on external platforms using unified segments are also counted in 6sense Media Campaign activity as well.

Jarrod Cohen

@Taylor Matysik I was thinking the same thing — if you're passing any segment to third party platforms, does it count? We're running segments for LinkedIn today, so I assume that counts.