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Performance Trend Report
Our Performance Trend Report was created to help marketers easily understand how certain campaigns or groups of campaigns are performing, which allows them to further optimize efficiency, gain new insights, and drive more high-quality pipeline. Within the report you can organize by time period, segment, campaign type,…
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Filtering Your RevAI for Sales Dashboard
Do you know all that you can do with RevAI for Sales dashboard filtering? Run messaging to accounts with high intent but low sales activity, understand which accounts can be added to competitive takeout campaigns, uncover which customers are turning cold on you and which open opportunities are showing red and green flags.…
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Metric Monday: Digital and Human Interactions Per Buyer Per Vendor by Level and Role in the Purchase
Happy (Metric) Monday! A couple weeks back, we discussed the number of interactions buyers are having throughout their purchase journeys. We saw that all buyers, from individual contributors to the c-suite, engage in double-digit interactions with each vendor on their short-list (buying is hard!). This week, let's add an…
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Open to Work - Sales | SaaS| Leadership Roles
Hi there, I was recently let go from my company due to downsizing efforts and after almost 6 years I am back on the marketing for looking for new job. I have 8 years of very strong sales experience, 6 of which have been working in the SaaS and HR technology space. I most recently have led a team of quota carrying sales…
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Persona Map Tips & Tricks
Hi everyone! Molly here on the Customer Enablement team at 6sense. I wanted to pass along a few tips & tricks on leveraging the Persona Map. The Persona Map was a feature that I utilized daily when I was a BDR to strategize my outreach, spot check engagement gaps, and uncover multithreading opportunities across my target…
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Wins with 6sense!
You've gotten the hang of identifying hot accounts with 6sense as a seller; now it's time to implement account-level data into your outreach. To capture your prospect's attention, personalize your message. There is no better way to personalize messaging than to use 6sense keyword intent and website activity to relate to…
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Hiring: ABM Expert, remote
Looking for an ABM superstar to expand on what we've built. Fast paced environment with lots of potential to expand our ABM program and manage tooling. Check out the JD:
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Pushing Segment Names - last 30 days
Hi everyone - I am attempting to use the orchestation "push segment names" to push a segment name from 6sense to salesforce (salesforce field and segment name are already set up correctly), which will identify accounts who have visited the website in the past 30 days… The issue I come across (found linked in another…
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Heinz Marketing's Predictable Pipeline approach to repeatable, scalable demand - Part 2
To continue on the joureny to Predictable Pipeline, read on. Sales Cycle Buying decisions have become more and more complex. And the need for you to enable your buyers has never been greater. Empower your buyers, affirm decisions, and create frictionless experiences at every stage of the buyer’s journey with a tightly…
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6sense Advertising Capabilities in EMEA
Targeting Capabilities Due to the importance of privacy compliance, we are frequently asked about 6sense’s advertising capabilities in EMEA. All vendors have limitations when targeting ads in the EU due to GDPR and the ePrivacy Directive, that is true, but we are still able to run successful ABM (Account Based Marketing)…
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B2B-specific segment?
Am I missing it? Is there a way to signify in my segment that I only want to highlight B2B companies?
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Cloud-based Saas Customer Looking for Savvy Marketing Operations Candidate (Chicago, IL)
Posting on behalf of a customer (job description in progress). Drop an email to graceanne.sanderson@6sense.com if you are interested and would like an introduction! This customer is looking for an experienced Marketing Ops (MOps) candidate who is familiar with 6sense or similar, has experience with SFDC and can run point…
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🎥 Using AI to Scale Your Account Follow-Up: Webinar Recap & Recording
In a webinar session earlier this week, Michael Brown, Head of Global Business Development at Reltio, and @Chris Dutton, VP, Marketing Operations and Demand Generation at 6sense, shared the why and how for using AI to scale your account follow-up. Listen in to learn: Benefits of using an AI email assistant like 6sense's…
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Can I track 6sense ad campaigns in Hubspot?
@Ash Lojko, @brandon.maranion We run ads in 6sense and would really like to be able to track the effectiveness of the ads in Hubspot (which is our CRM and our MSA). I'm able to pull in results from Google Ads into Hubspot, and LinkedIn ads, but how do I pull in results from 6sense ads? I "believe" that the campaigns are…
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Building Connections: Why Joining Your Local RevCity Group is a Game-Changer
Hello RevHeads! 🌟 Let's Strengthen Our Local Connections! If you haven't yet joined your local user group in RevCity, you're missing out on a treasure trove of opportunities that could significantly enhance both your professional skills and your network. Here’s why being part of our community is a game-changer: Endless…
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6sense and Salesforce Integration Specialist
Type: Short-term Contract Location: Remote We are looking for a dedicated to optimizing our sales processes and enhancing our account-based marketing strategies. We are seeking a skilled specialist to help integrate and streamline our 6sense and Salesforce platforms. Responsibilities: Account-Based Model Transition: Assist…
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6sense // Google Campaigns
Hey 6sense Customers! Wanted to reach out and pick your brains on whether or not you've experienced this error when syncing segments over to Google. We're running two campaigns where one is serving, but the other is not even though they're running off the same 6sense segment. Has anyone run into a similar issue?
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Wednesday Wisdom: New Resource - A Guide to Statistics for B2B Revenue Teams
Hey all, One of our goals at 6sense Research is to make our research accessible to everyone. We want our audience – you – to engage with our research, understand and have full visibility into our findings. One of our initiatives to support this goal has been underway for the last several months, and we could not be more…
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Metric Monday: Overutilization of Form-Fills, Underutilization of De-Anonymized Web Traffic
Happy (Metric) Monday, all. If you've been following along in recent weeks, you'll know that we recently wrapped up a study investigating how teams identify buyers. The report spans a wide range of topics, from go-to-market strategies and budgets to common challenges, tools, data sources, and much more. But what's the…
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🌟 Hiring: ABM Specialist, Staff (Mexico City) 🌟
I joined Qualcomm two years ago — the same week that we signed our contract with 6sense. We recently renewed and are scaling the ABM program. We now have TWO predictive models (for different product lines) and have onboarded several new BDRs to the platform. I am hiring a staff-level individual contributor to support our…