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Perceptyx is looking for a rockstar Marketing Operations & Analytics Manager to join our team! Is this you or someone you know? This is a very dynamic role that will partner with Revenue Operations, Growth Marketing, Sales Development, and Customer Marketing to maintain a highly effective marketing operations tech stack…

Welcome back to 6th Street Live, our Ask Us Anything- style session where 6sense’s senior marketing leaders share how we use our platform so you can level up your 6sense game. We're ending 2024 with a bang. On November 21st at 1 PM CT, @Latane and @Saima will share 6sense’s new Revenue Creation Framework, a proven…

Hi all, We have a new report to share with you today! Its no mystery that the B2B buying journey is complex. Over the past few years of research, we’ve been fascinated by what buyers have taught us. And, with each new discovery, more questions tend to emerge. One question we couldn’t ignore was this: Are buyers…

We’re happy to announce that mutual customers of SourceForge and 6sense can now leverage SourceForge data in segment filters! Leverage SourceForge intent data to build segments and gain valuable insights including data from 20M monthly B2B software buyers from the world’s largest software comparison website. Here are the…

As a Solutions Consultant for AI Email, this question comes up a lot when talking to new potential customers - how do we track our pipeline that comes from AI Email? Today, I am going to share how we do it at 6sense! Now, part of this process does derive from how we actually have BDRs tracking meetings (see more here!). In…

Hey all, Last week, we discussed how long buyers reported receiving outreach from vendors before their first proper interaction with sellers. The data showed that 83% of buyers received outreach prior to initial contact, with 32% receiving outreach for days, 30% for weeks, and 19% for months. Despite this, buyers still…

Yep. Simply complete a product review on 6sense at one or more of the sites below and send me a screenshot confirming your completion. (Reviews are anonymous.) I’ll add a new badge and RevCity points to your profile for each review you complete! What do you say? Gartner Peer Insights G2 – RevAI for Sales G2 – RevAI for…

At 6sense, we’re heavily invested in our customers’ success; as we progress in 2025, we’re enhancing how we support our customers through the 6dimensional™ Success Model by introducing Mutual Success Plans. Mutual Success Plans (MSPs) are a tool your customer success manager (CSM) will support your team with to drive and…

With all the changes marketing teams will need to undertake in 2025 to address the new buyers journey, MOPs is perfectly suited to help lead the charge. Are you ready? We hosted Mike Rizzo and Darrell Alfonso, two MOPs heavy hitters, to talk about the new, evolving and more strategic role of MOPs for 2025! They also…

Happy New Year! (Not sure if we are past expiration date on that?😜) All of our AI Email Agents are wondering what work they will be up to in 2025… At Breakthrough we discussed sharing more amongst each other in this community different AI Email campaign plays. As we all think about what campaigns/plays we are going to try…

Hi everyone! I was hoping to get some insights on what everyone does with swapping out their graphics in a campaign. Do you keep the same graphics for a full quarter? Do you swap them out every few weeks? Do you hit a specific metric before swapping? Would love to get some other options to see how my team can spruce things…

2025 is coming in hot, and let's be honest – some of your current marketing strategies are about to age like milk in the sun. Buyers are buying differently, and your strategies, waterfalls and playbooks from 2022 aren’t going to cut it anymore. We've just published our no-holds-barred guide to what's actually working in…

Reporting to the Senior Specialist in the UK, you will play a key role in executing a comprehensive marketing strategy with a partner-first approach. The strategy aims to generate demand and build brand awareness for Liferay directly and in strong collaboration with partners to support the sales pipeline in UKI. As a…

Hi all, We're starting to analyze responses from this year’s BDR survey as we prepare for our upcoming State of the BDR Report—one of our favorite projects of the year. I wanted to share last year’s report, which I still reference regularly. There's a lot of good in there (if I do say so myself) - in it, we discuss: How…

Aptean is seeking an experienced Account-Based Marketing (ABM) Manager to manage our North America ABM initiatives. As a key member of the Global ABM team, you will work closely with product marketing, regional marketing, marketing operations, lead desk, and the sales teams to target, attract and drive exceptional buyer…

Happy New Year everyone 🥂 I am starting off the year in search of an ABM rockstar to join my team Cymulate. This is a global role that will own the execution of the ABM strategy across AMER, EMEA and APAC. The primary focus for this Global ABM Manager will be to activate our ABM GTM Strategy, implement 6Sense as our…

Hi all, Happy first post of the year! The 6sense Research team is looking forward to everything we’ll be researching and sharing with you in 2025. To kick off the first of many Metric Monday posts, let’s revisit the point of first contact between buyers and sellers. We know with confidence that this happens over…

We're starting to rollout 6Sense at our org and as we're creating our TAM and ICP segments, one concern that came up is with so many users able to pop into the platform and build segments that someone will overwrite our Foundational segments - sending everything into chaos. Anyone have creative ideas for solving this?

Below are CTR benchmarks by ad type, based on 6sense data for 2023 campaigns: About 6sense Campaign Benchmarks We’re showing ranges to account for variability based on a range of factors. CTR shows some variability across ad types. Animated HTML5 ads and dynamic HTML5 ads can show slightly lower CTR than banner ads.…

We’re excited to announce some cool new features in our Data Workflows solution, which are available today for Sales Intelligence customers with enrichment capability. Here’s the rundown: Start from a Segment! Previously, you could create a workflow from any CRM object field, and now you can leverage all the filter…