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🎥 August Customer Story Hour - partner integrations with Folloze
Melinda Monaco, head of revenue marketing and operations at Folloze, spoke on our August Customer Story Hour about how they revolutionized their go-to-market strategy by integrating with 6sense. The conversation covered: Facing top-of-funnel-marketing challenges before 6sense Switching ABM and sales intelligence platforms…
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Tips + Tricks for Unlocking Immediate ROI with Data Workflows Enrichment
Are you excited about the launch of Data Workflows Enrichment (Available for Sales Intelligence customers with SFDC or Hubspot CRM) or are you unsure how to leverage this new feature? Fear not! This article will guide you through two high-value, yet simple, workflows to kickstart your enrichment journey: Sales Intelligence…
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Edition 2: Tips + Tricks for Unlocking Immediate ROI with Data Workflows Enrichment
By now, you should be crushing your Data Workflows Enrichment plays and keeping your database fields up to date with the relevant information your organization needs. If you have no idea what I am talking about, please read my first article “Tips + Tricks for Unlocking Immediate ROI with Data Workflows Enrichment” 😊. In…
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Ungating Content
Our marketing team is looking at updating our content but would like to still track the opportunity influence for any one piece of content. We use 6Sense to trigger intent, but I need to link this back to a specific piece of content. Would love to hear how or what others are doing. Thanks!
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3rd Party Verification Tags for Display Campaigns
Does 6sense support 3rd party verification tags for display campaigns? IE. Google Campaign Manager or IAS (Integral Ad Science)? I've looked around for this quite a bit and found nothing. I've also posed this question to the AI gods (Perplexity + ChatGPT) and received conflicting answers.
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Best Practices: Conference Apps
Hey y'all - I come up against this pickle a lot and would love to know if anyone else has other strategies here. For conferences that do not give out attendee lists (even if you sponsor or have a booth), and the attendees don't log into to the app until a week or two ahead of the event (sometimes the day before), how do…
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But Really... How Many Accounts Should I Work Per Month?
Whether you are a XDR leader or a rep, you've absolutely asked yourself this question along with all the others that come with working in the world of prospecting sales. Am I on track? Will I hit my goals? How can I ensure my team is doing enough? We've all sat in this analysis paralysis (or sought to google for a generic…
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Personalizing by Skills and Interests Using 6sense Discovery
Need to invite prospects to a company golf event but not sure who plays? Do you have really great messaging comparing your products to baking a cake (thanks ChatGPT 😉)? Get a deeper look into your prospects on a personal level using the Skills/Interests filter in 6sense Discovery. You'll be shocked with how personalized…
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Wednesday Wisdom: The Three Principles of Modern Marketing
Hi all, A couple of months ago, we announced the publication of the Three Principles of Modern Marketing. We're resurfacing this resource for our Wednesday Wisdom read today, as the three principles are central to our two most recently published benchmark reports. The 2024 B2B Marketing Attribution and Contribution…
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Call All Customer Success Leaders
I know there are some of you out there. We want to hear from you about your teams. In return, you'll get great insights from across the Customer Success world.…
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Google's Announcement To NOT Deprecate Third-Party Cookies
Google has just announced it will not be deprecating third-party cookies in chrome as they’ve planned since 2020. After many attempts, they’ve come to realize that garnering industry-wide support around just one solution will prove almost impossible. Shifting away from cookies “requires significant work by many…
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Retargeting Ads - website visitors timeframe
What would you recommend we set this timeframe as for a retargeting campaign? Is there a default that is usually recommended? Should we keep it on the longer end so that we are targeting more people or shorter to only reach the most recently engaged? We are targeting a segment with 566 accounts, for context.
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Best Landing Page Examples???
Hi all! I'm conducting some research and on the hunt for the best ABM landing pages! 🕵️♀️ In my current role at Smartly, we've launched two vertical campaigns targeting two of our top verticals. We've seen strong engagement in our 6sense display and LinkedIn ads, however our pages aren't converting at the rate we would…
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Manager, New and Integrated Media - hybrid position
Hi! Paychex is looking for an experienced media professional. This individual will play a pivotal role in maximizing marketing spend at the top and middle of the funnel with a strong emphasis on advertising programs for demand generation and account-based marketing (ABM) to acquire leads that drive highly qualified…
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Metric Monday: What Does Marketing Report to the Board and Senior Leadership? Benchmark Data
Hi all, As a part of this year's Marketing Attribution and Contribution Research, we asked 700+ B2B marketers what they report to their Board and senior leadership. Forty-two percent of our sample said that they report at least one metric to the Board, but most report two to three (2.4). This year’s data show that…
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Job Opening for Senior Demand Generation Manager in London
Our ambitious marketing team are hiring for a Senior Demand Generation Manager. Hybrid-role Amazing culture and employee benefits Check out the job spec 👇️ https://careers.rewardgateway.com/join-us/216739-uk-senior-demand-generation-manager-london?hsLang=en Thanks to @Chloe Howell for the suggestion to post on here! 🙌
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6sense for Public Sector
Going to market with 6sense - Public Sector/Federal Teams edition! Check out this video to understand the three main use cases for using 6sense to drive efficiency when selling to the federal and public sector space. https://6senseinc.wistia.com/medias/to9q0a04ho
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AI Insights Summary 🎥
We launched a new feature last week called AI Insights - here is what it does. Previously sellers had to look through all the different tabs to digest what had been going on over the last 30 days to allow them to paint a picture of who we might want to prospect and what they would be interested in based on the intent and…
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Wednesday Wisdom: The Lead-Based Approach Has Failed Us (Now with Additional Resources)
Hi all, A few weeks ago, we shared the guide, The Lead-Based Approach Has Failed Us: It's Time to Move On written by our Head of Research, Kerry Cunningham. We've recently made some additions to the report, including videos from Kerry sharing additional context and examples. There's five new videos to check out, with even…
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6sense & HubSpot CRM integration best practices
Hi 6sense Community! I'm working with a customer who uses HubSpot as their MAP. They are in the process of migrating to HubSpot as their CRM as well, and are curious about any best practices on integrating with 6sense & installing Sales Intelligence. Looking for any recommendations, learnings, and tricks that anyone using…