-
GA4 setup project - need freelance support
Hi everyone Having just joined as Head of Marketing here, have discovered that GA4 has not been fully set up. Anyone able to help / recommend someone who can spend a week or two building the reports we need? Message me on will.gardiner@vertice.one
-
Available | Open to work | Marketing & ABM manager | Sustainability Marketing | Demand gen
Hi RevCity members! Having challenges with Marketing strategy, Sustainability marketing, ABM, Go-To-Market strategy or Demand gen? Contact me. My current assignment will end this month. I will be available for Interim/Freelance work in these categories: Sustainability marketing International marketing management /…
-
Basic Segment Behavioral Analytics Question...
I have a basic question that no doubt I should know the answer to! In segment analytics, specifically behavioral analytics, there's an activity called "6sense Media Campaigns" — is this specific to only 6sense advertising, or does it also include other types of advertising run through 6sense, such as LinkedIn or Meta…
-
Metric Monday: How Many Contact Attempts Do BDRs Make?
We surfaced a ton of insights from our BDR survey earlier this year - one of them being the number of touches (email, phone, social, etc) per lead individual BDRs make before giving up and moving on. BDRs reported that they are making approximately 17 attempts per contact, with a relatively even spread among social…
-
Can 6sense finally share a domain list available for advertising?
Sort of. At the very least, I’m hoping to bring you greater transparency into how we maintain inventory and shape traffic to give you peace of mind in where your ads run. The 6sense DSP has access to a broad range of inventory through all major ad exchanges, including Comscore’s ‘Top 100’ properties, business and local…
-
Salesforce reports using 6sense insights
Hi 6sense Community, I am really having a hard time trying to build useful reports in Salesforce with 6sense insights. I installed https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000DqipkUAB as suggested and several report types were created in our Salesforce instance. However, when I try to build any…
-
Smart Form Fill [New: July 20, 2023]
Hey Revheads! We're excited to introduce our new Smart Form Fill feature available as of July 20th, 2023. Smart Form Fill allows you to deliver a seamless user experience with automated, real-time enrichment while gathering quality, actionable data. Autofill form and reduce form size Our APIs allow you to enrich a form…
-
Performance Marketing Manager needed!
The title says it all! We’re transforming the marketing here at Vertice and we need superstars to help. All the specs are below Looking for part time, freelancer at first with opportunity to scale up
-
Wednesday Wisdom: How much of your TAM is in-market? (An Article)
Hi all, We have an oldie but goodie today. Last year, we surveyed nearly 400 B2B marketers and sellers to ask them about the percentage of their Total Addressable Market (TAM) that's actively in-market for their solution in any given quarter. Sellers with higher solution prices had fewer in-market buyers. We also looked at…
-
Mapping Marketing Activities and Content to Buying Stages
Hello! I am working on a coordinated plan that outlines the buying stages and how we treat them differently. This is to be a shared document with Sales and Marketing so we are clear on who is responsible for each part of the buyer's journey. I'd love any input you have or suggestions for the bottom three sections - what…
-
Metric Monday: Blended Go-to-Market Strategies Are Associated with More Buying Signal Usage
Hi all, A few weeks ago, we announced the publication of our 2024 B2B Buying Identification Benchmark all about how 500+ revenue teams identify potential buyers. We've discussed in other posts how overall buying signal utilization (3rd party intent data, email and ad clicks, etc) is low across B2B. The data show that most…
-
6 Tips for Optimizing Your 6sense Display Advertising Campaigns
One of the questions that our 6sense CSMs often get asked by our customers is “can you take a look at this campaign and tell me if I set it up right?” There are a variety of ways to answer this question, but they all boil down to two things: The segment that campaign is built on and the campaign settings themselves. Here…
-
Personalizing Your Website for Meeting-Goers
I wanted to share a project that many RevCity citizens have directly engaged with…personalizing your Zoom redirect page for various 6sense segments, driving engagement post-meeting. Here's the experiences I have running inside of Mutiny: These experiences are called "redirect experiences," which push specific visitors to…
-
Marketo Static List - how do you use it?
Curious how other users are using the orchestration which sends a static list to Marketo Primarily, my curiosity is around the fact that 6sense simply pulls leads/contacts to a static list regardless of the status (disqualified, etc.)…I understand operationally that we would filter from within Marketo. If you use this…
-
6 Ways to Get the Most Out of Your 6sense Partnership
Hey Team, It’s your friendly CSMs, Suchita Donti and Stephanie Davis here to provide some expertise on how you can get the most out of your 6sense subscription! We’ve both collectively worked with several customers ranging from different industries, GTM strategies and 6sense stages. There are many things that you can do to…
-
🎥 Customer Story Hour recap ft. MentorcliQ - Maximizing Efficiency with 6sense
Hey, RevHeads! Our June Customer Story Hour was a lively session featuring MentorcliQ's @GraceyCantalupo (CMO), Mark Davinroy (VP of Client Development), and @Garett Mcdonald (Director of Demand Gen). Gracey, Mark, and Garett dove deep into many topics including: Launching ABM and outbound motions with 6sense Choosing…
-
ABM/ABX Manager Role Five9
We are looking for an Account Based Marketing Manager to join our Digital Marketing team within the growing Marketing department. The role will be responsible for supporting the development, implementation, management, and measurement of ABM programs to generate and accelerate pipeline for global target accounts.
-
Wednesday Wisdom: The Significance of Variability Testing in B2B Marketing (An Article)
Happy Wednesday (Wisdom)! We have a new read for you today! The Significance of Variability Testing in B2B Marketing is all about our pursuit to understand what drives inconsistencies in outcomes - what we refer to as variability in the sciences. Variability is all around us in everyday life and in business. Businesses…
-
Please make Conversational Email available for Hubspot
Smaller companies like ours rely on 6sense to accelerate our sales process. In start-up land, every minute counts! We work on Hubspot, and we actually spend more on 6sense than we do on our company's CRM (which we use for our website, client success, CRM, support, MAP, and hosting our product). Obvi Conversational email…
-
How Blue Yonder Attracts and Engages More High-Value Visitors with 6sense and Drift
Hey, RevHeads! Are you making the most out of your tech stack integrations? In a recent case study with Blue Yonder, @PT Umphress explains how his team started leveraging 6sense-targeted Drift chatbots — which made daily workflows easier and increased opportunities and influenced pipeline. Learn how PT and his team…