-
Call All Customer Success Leaders
I know there are some of you out there. We want to hear from you about your teams. In return, you'll get great insights from across the Customer Success world. With partners ChurnZero, Gong, SaaSTR and others, we are participating in the 5th annual customer success leadership study. It only takes a few minutes, and you get…
-
Google's Announcement To NOT Deprecate Third-Party Cookies
Google has just announced it will not be deprecating third-party cookies in chrome as they’ve planned since 2020. After many attempts, they’ve come to realize that garnering industry-wide support around just one solution will prove almost impossible. Shifting away from cookies “requires significant work by many…
-
Retargeting Ads - website visitors timeframe
What would you recommend we set this timeframe as for a retargeting campaign? Is there a default that is usually recommended? Should we keep it on the longer end so that we are targeting more people or shorter to only reach the most recently engaged? We are targeting a segment with 566 accounts, for context.
-
Best Landing Page Examples???
Hi all! I'm conducting some research and on the hunt for the best ABM landing pages! 🕵️♀️ In my current role at Smartly, we've launched two vertical campaigns targeting two of our top verticals. We've seen strong engagement in our 6sense display and LinkedIn ads, however our pages aren't converting at the rate we would…
-
Manager, New and Integrated Media - hybrid position
Hi! Paychex is looking for an experienced media professional. This individual will play a pivotal role in maximizing marketing spend at the top and middle of the funnel with a strong emphasis on advertising programs for demand generation and account-based marketing (ABM) to acquire leads that drive highly qualified…
-
Metric Monday: What Does Marketing Report to the Board and Senior Leadership? Benchmark Data
Hi all, As a part of this year's Marketing Attribution and Contribution Research, we asked 700+ B2B marketers what they report to their Board and senior leadership. Forty-two percent of our sample said that they report at least one metric to the Board, but most report two to three (2.4). This year’s data show that…
-
Job Opening for Senior Demand Generation Manager in London
Our ambitious marketing team are hiring for a Senior Demand Generation Manager. Hybrid-role Amazing culture and employee benefits Check out the job spec 👇️ Thanks to @Chloe Howell for the suggestion to post on here! 🙌
-
6sense for Public Sector
Going to market with 6sense - Public Sector/Federal Teams edition! Check out this video to understand the three main use cases for using 6sense to drive efficiency when selling to the federal and public sector space.
-
AI Insights Summary 🎥
We launched a new feature last week called AI Insights - here is what it does. Previously sellers had to look through all the different tabs to digest what had been going on over the last 30 days to allow them to paint a picture of who we might want to prospect and what they would be interested in based on the intent and…
-
Wednesday Wisdom: The Lead-Based Approach Has Failed Us (Now with Additional Resources)
Hi all, A few weeks ago, we shared the guide, The Lead-Based Approach Has Failed Us: It's Time to Move On written by our Head of Research, Kerry Cunningham. We've recently made some additions to the report, including videos from Kerry sharing additional context and examples. There's five new videos to check out, with even…
-
6sense & HubSpot CRM integration best practices
Hi 6sense Community! I'm working with a customer who uses HubSpot as their MAP. They are in the process of migrating to HubSpot as their CRM as well, and are curious about any best practices on integrating with 6sense & installing Sales Intelligence. Looking for any recommendations, learnings, and tricks that anyone using…
-
Gigamon seeking VP Go-to-Market Operations (responsible for both Sales Ops & MarketingOps)
Hi Folks, Gigamon is hiring! We’re looking for VP Go-to-Market Operations (responsible for both Sales Ops & MarketingOps); base salary compensation range $206-268k, with an opportunity to earn an annual bonus or commission. based out of Gigamon’s Santa Clara, CA, Headquarters office. Hiring Manager is Tim Watson, WW…
-
How Long Should BDRs Pursue In-Market Accounts?
A common question I get asked from BDRs is how long they should be pursuing in-market accounts. We suggest working hot accounts for 30-45 days, but there will be times where you might not convert a hot account within that period. The reality is that sometimes people are doing research and running their own evaluation and…
-
BDR Best Practices: Leveraging Web Activity
When clicking into an Account’s Details Page, our goal is to understand what’s going on at the account, where that activity is coming from, and who to pursue based on that. To execute this - a great place to start is by looking at an account’s web activity. Looking at the different website URLs that an account is visiting…
-
Any advices on how to report to management
Hi RevCity members, We are currently working on how to report to our management on our Demand Gen Strategy. Which KPIs would you highlight (marketing impact on pipeline, accounts reached, accounts engagement and accounts moving down the funnel?) and how you would present the slides ? If some of you have any template or…
-
NEW BETA: Audience Workflows
Hello 6sense Community! We are thrilled to announce 6sense’s latest Closed Beta Program for Audience Workflows, with limited participation space available. Audience Workflows revolutionizes the way GTM teams create and manage omni-channel engagement, activating more targeted insights across GTM activities to drive more…
-
How to "Stamp" your 6QA value on your Deals! - HubSpot Edition
Hi all! If you have read this post and wanted to replicate the same for HubSpot CRM, then this guide is for you. This guide will help operationalize this flow in HubSpot and provides some reporting ideas. It contains a use case for predictive customers and non-predictive customers using the ABM platform. I hope this helps…
-
Linkedin navigator integration
Hi, has anyone been able to integrate Linkedin Navigator with 6sense ABM (via a CRM)? See the article below, it doesn't seem to work sofar or you need a different type of subscription….
-
Participate in This Year's 2024 Buyer Experience Research
Hi all, If you follow our Research Road you are most likely familiar with our 2023 Buyer Experience Report which found that buyers choose a winner before talking to sellers, among many other headlines! As mentioned in an earlier post, we are doing the research again this year. And, we would love for you to participate! Not…
-
Metric Monday: How Many Teams Are Using Waterfall Models and Which Types? 2024 Insights
Waterfall models are structured frameworks that track a company’s relationship status with prospects. These models provide organizations with a systematic approach to track and manage the progression of selling opportunities toward close. Waterfall models vary in the definition of stages and in where they initially begin…