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Metric Monday: How Many Teams Are Using Waterfall Models and Which Types? 2024 Insights
Waterfall models are structured frameworks that track a company’s relationship status with prospects. These models provide organizations with a systematic approach to track and manage the progression of selling opportunities toward close. Waterfall models vary in the definition of stages and in where they initially begin…
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BDR Appreciation Week 2024
It's our favorite week of the year — BDR Appreciation Week! For an entire week, we put BDRs front and center to celebrate their invaluable contributions to their revenue teams — and to help prep them for the next stage of their careers. Although our 2024 event has concluded, we have so many resources available for you and…
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RevCity London User Group Event - 12 September 2024
Join us for the second 6sense RevCity London User Group event on Thursday, 12 September, 2024, at 4:30 pm! 📅 Hosted by Gilroy at The Hoxton Hotel, Holborn, 199-206 High Holborn, London WC1V 7BD, this 90-minute session promises valuable insights and networking opportunities. Event Highlights:🍹 Drinks Reception: 4:30 - 5:00…
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LinkedIn's 'Fuzzy Matching'
Overview LinkedIn uses a technique called ‘Fuzzy Matching’ which is the ability to compare two pieces of data that are not identical but have some degree of similarity. That means when LinkedIn is best trying to match a company to a search query it sometimes is not completely accurate, and typically tends to favor larger…
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July 2024 Product Updates!
Hi RevHeads! We’ve got some exciting new product updates from this month’s release. Please check out all the latest below: Revenue AI for Marketing Updates Platform Enhancements: NEW In-Product Help Experience (Also available in Sales Intelligence) This new feature provides an AI in-app help experience to navigate daily…
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6 Steps to build your Predictive Model
If it's the first time you've heard about me or predictive models, risking ~650€ were already worth it. Let me tell you the tale of a simple RevOps champ with a simple desire, to find a better way to make pipe predictions. The Quest for the Perfect Prediction At the begining of Q2 I had a mission - prove that it was…
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6sense Recent Activities: Staying on Top of your Territory
In this video, I share how you can filter the Recent Activities tab to get a high-level overview of all the activities happening in your territory. This is an efficient way of actioning off of the various intent signals 6sense is picking up.
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6sense People: Building Call Lists
In this video, I share how you can leverage the people tab to build strong call lists and prospect into those people that are performing high-intent activities.
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6sense Discovery: Pinpointing Accounts Using your Competitor Technology
In this video, I share how you can use the filters within the Discovery tab to find accounts that are currently using your competitors. This is helpful for running competitive takeout campaigns and being more strategic with your prospecting efforts.
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Segment Sales Engagement Activity
How do you track and measure sales engagement activity in your segment reporting? We're looking to reduce waste in our system, and today, we're currently tracking 6QAs engaged with sales on a monthly basis. Basically, given the accounts that 6QA'd in the given month, what % were engaged with by sales? We're tracking up…
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Metric Monday: Ten Insights from the 2024 Account-Based Marketing Benchmark
Hi all, Last week we announced the publication of our 2024 Account-Based Marketing Benchmark. This benchmark combines data from two of our recent studies to provide an overview of how 1,332 B2B marketers are approaching a number of critical activities — from identifying and targeting potential buyers to measuring and…
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Take "No 6QA left behind" seriously, not literally
If you've been around these parts long enough, at some point you've probably heard some 6sensor use the phrase "No 6QA left behind." It originated several years ago when we realized even we weren't working all of our 6QAs. We dug into the reasons why and began an initiative inspired by the "No Child Left Behind" law that…
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Introducing a new 1st party cookie for 6sense Campaign ID
6sense is introducing a new first-party cookie to enhance user tracking for 6sense Ad Campaigns. The Cookie name is _6si_cid which you will now see on your website, loaded as a part of WebTag JS. This cookie is a unique identifier for the visitor's session on the website and is used to track the account activity on your…
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Can Happy Model Metrics Refresh Day wait until after the holiday?
It's probably going to have to! Apologies for posting this in the late afternoon before a four-day weekend, but it is the 3rd of the month which means everyone's Model metrics refreshed. More than that, though, the visual of the Model metrics report has changed as well. The report essentially shares the same information,…
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🎥 July Customer Story Hour recap - Conversational Email with West Monroe
Our July Customer Story Hour recording is now available! This month featured Jojo Du, a marketing manager at West Monroe. Jojo dove deep into her team’s various Conversational Email use cases. The conversation covered: Challenges before 6sense Implementing 6sense Conversational Email and building AI personas Streamlining…
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Metric Monday: Ten Insights from our 2024 Marketing Attribution and Contribution Benchmark
Hi everyone, Last week, we announced the publication of our 2024 B2B Marketing Attribution and Contribution Benchmark. We surveyed over 700 B2B marketers to ask them how their organizations asses their contribution to revenue production. Here are ten takeaways from the report: Account-Based Marketing is still on the rise,…
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G2 tries out CE!
I wanted to share this thoughtful piece put together by Robin Izsak-Tseng, former VP of Revenue Marketing at G2, who tried out CE and saw great success. Hoping some of our new customers can take a few tips from this! The "TLDR" on the main reasons it worked: 1. Guardrails: They started with 3 clear (and very different) use…
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Hiring - Senior Marketing Manager (Outbound and ABM) - SmartBear
At SmartBear, we deliver the complete visibility developers need to make each release better than the last. Our award-winning and industry favorite tools TestComplete, Swagger, Cucumber, ReadyAPI, Zephyr are trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including…
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Wednesday Wisdom: The 2024 B2B Marketing Attribution and Contribution Benchmark (New!)
Hi all, We're really excited to announce that we've just released 6sense Research's 2024 B2B Marketing Attribution and Contribution Benchmark Report. It's our second year doing this research and there are both some important differences and similarities to last year. You can’t manage what you don’t measure. And,…
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ROI from Display Ads
Hi Everyone, I know this is a subject for debate, but I am curious on the successes that everyone has from Advertising in the platform. We have been running campaigns (banner ads) for a little over a year now, and have not been able to attribute any pipeline as a result of these campaigns. Initially, we started with the…