Wednesday Wisdom: The Science of B2B Podcast & Cheers to 10K RevHeads

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saraboostani
saraboostani Posts: 318 6senser
in Research Road

Hi everyone,

First off, RevCity hit 10,000 members this week! 🎉 I love being apart of this community - all 10K of you make this a great place to connect and learn.

If you're new here and haven’t yet joined, the 6sense Research team, led by former Forrester VP and Principal Analyst Kerry Cunningham, has its own RevCity Neighborhood called Research Road. We post twice a week with insights from our research and highlight our latest reports. Be sure to follow us by clicking the Bell Icon at the top of the Research Road homepage!

On Wednesdays, I usually recommend one of our reports or blogs, but today I’m switching things up 😜. 6sense Research doesn't just produce graphs and reports—we also have a podcast, hosted by our very own Kerry Cunningham! It’s already in its second season, so there’s plenty of great content to dive into.

Last week, Episode 5 of Season 2 dropped, but today, I’m throwing it back to the first episode of Season 2. S2 E1: “Queerer than we can suppose”: How the Buyer Journey Is Stranger Than We Imagined kicks off the season with an introduction of our Buyer Experience Research and highlights some of the juiciest truths that buyers shared with us, including:

  • Buyers complete 70% of their buying journey before engaging with sellers. 
  • Buyers often initiate the first contact with sellers. 
  • The first vendor contacted often wins the business. 
  • Buyers set their requirements before engaging with sellers. 

Find this episode via the link below! Or find both seasons of the podcast on the Science of B2B homepage to binge the whole thing!

https://6sense.com/science-of-b2b/how-the-buyer-journey-is-stranger-than-we-imagined/

@Kerry

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