How to remove Email Opens from Counting as Engagement in 6Sense

Himanshu Chawale

Hello community, have a feeling that email delivery / email opens have been conflating the true engagement that we are able to derive from our MAP/CRM Campaigns.

Would appreciate if anyone can share their experience turning this off specifically:
1. what rules did you write

2. did the change affect historical engagement numbers?

Ryland Bogart

Hi Himanshu, email delivery is going to be tagged more towards the Marketing Reached section, since that is related more specifically to the Reach metrics of the platform. Email Open is a bit more nuanced though as it can feed the Engaged metric, but only if that is how your specific instance is treating Email Opens. Some customer instances do treat email opens as valid engagement, however most instances do not.

Here is a couple of documents on the different engagement pieces:

https://support.6sense.com/knowledge-base/360053349213-segment-performance-reporting/#cohort-movement

https://support.6sense.com/knowledge-base/360041247294-faq-how-is-marketing-engagement-activity-defined-within-the-abm-orchestration-platform/

For specific questions on "do email opens feed the engagement metrics on our specific instance?" I'd recommend submitting a support ticket so that the necessary resources can dig into the correct data tables that would contain that information. Thanks