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Tips once Recommended Actions and Recent Activities have been exhausted
We're working through our sales workflow and have identified a few issues that I'm wondering if others have solved for. We purchase contacts via orchestration, which depending on the size of the account portfolio could equal to be 150-200 net new job titles per month per BDR spread across their prospect accounts. We've…
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Introducing 6QA Analytics for Predictive Customers!
6QAs are arguably your most valuable pipeline-generating asset. Make sure you’re capitalizing on your hard work getting accounts to 6QA status by measuring the attention they’re getting from your sales team. 6QA Analytics Key Features: See your total number of current 6QAs Evaluate 6QA volume across GTM segments and…
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Don't forget to manage your review sites!
This isn't directly 6sense related, except in the case of G2, but is important nonetheless. A few days ago we started working on revitalizing our own G2 and Capterra presences. We know that a lot of the B2B decision process is done before buyers ever make contact with sellers. And it's done through channels like marketing…
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Intent Doesn't Work
Intent data doesn't work. As a partner of leading intent data providers like 6sense and G2, I've had the privilege of working on over 40 projects leveraging 3rd, 2nd and 1st party intent technologies. However, there's a crucial insight I've gained that often goes unmentioned: Intent data, while incredibly powerful, is not…
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Wednesday Wisdom: Out of Sight, (Almost) Out of Time - The 6sense Buyer Experience Report
The B2B Buyer is a group of around 9 to 10 individuals working together to purchase a solution for their organization. These groups spend the majority (70%) of their nearly year-long purchase journey researching providers and the intended solution before making direct contact with sellers. The group is a united front, all…
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Top 25 Reasons to Migrate to the new Sales Intelligence UI
Most of you here already have your sellers using the newest Sales Intelligence (SI) app, the one that is full-color and released over a year ago in March 2023. Some of you may still be on the Legacy SI for any number of reasons. If a reason is that you are unclear on what improvements are in the new SI, I've tried to list…
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Tips for Vertical ABM
Hi friends! I'm looking for tips on how to drive engagement with a vertical ABM play! We recently launched our first vertical ABM play, which consists of: Vertical landing page w/ case studies & quotes specific to that vertical Vertical eBook Multi-channel promotion via 6sense display, LinkedIn, Google Marketing email to…
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Using Conversational Email? What are your thoughts? Good/Bad/Ugly
We're taking another look at conversational email for FY2025 and wanted to see who is using it and what the experience (as a marketing or sales enablement user) is like. If this is you, hoping to get your perspective on any of the following: 1. How the the implementation/onboarding experience? How long did it take you to…
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Join Zilliant as a Demand Gen Marketing Manager!
In this pivotal role, you will own and optimize our email marketing strategies, spearhead impactful demand campaigns, and partner with our Business Development Representative (BDR) sales teams to design and run outbound sales programs. If you're someone who thrives in a dynamic environment and has a knack for creating and…
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Confidence Scores within 6sense Sales Intelligence Discovery
Let's headhunt for contacts that 6sense has identified as having less than a 10% bounce rate! In this video, I describe how to filter down your account book within 6sense Discovery to find outside of CRM contacts with great titles and accurate contact information that you may be missing. Don't let these slip through the…
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🎥 Rethinking the Role of Sales in the Age of the Empowered Buyer: Webinar Recap & Recording
6sense latest research, Out of Sight, (Almost) Out of Time, shows that buyers educate themselves on B2B solutions — and make crucial vendor selections — long before they ever speak to a vendor sales rep. What does this mean for revenue teams? Listen to this webinar session to hear, 6sense Head of Research & Thought…
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Reminder: Universal Analytics Data deleted on July 1
Just a reminder that Google will stop allowing users to access Universal Analytics (GA3) data on July 1. This is pertinent to 6sense because many companies have years worth of site analytics data enriched with 6sense company details in UA. This is useful for many kinds of analyses, including long-term attribution projects.…
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Metric Monday: Ten Insights from our 2024 B2B Buyer Identification Benchmark
Hi everyone, Earlier this year, we surveyed over 500 B2B professionals to understand how their organizations identify potential buyers. As announced in this post, we analyzed their responses and compiled a report with key insights. Here are 10 takeaways: Group-Based B2B Purchasing: Typical B2B purchases are made by groups…
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June 2024 Product Release Updates
Hi RevHeads! We're back at it with some exciting new product updates from this month's release. Check out the latest and greatest below: RAIM UPDATES Advertising Advertising Dashboard Our new Advertising Dashboard provides highlights, performance trends, account journeys, and other performance-related data to save time and…
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6QAs and Hot accounts
In the sales intelligence dashboard, are 6QAs and hot accounts used interchangeably?
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Open to opportunities -Sales Operations, Revenue Operations, Marketing Operations leader
Posting on behalf of a 6sense-expeirenced Revops leader! Please drop me an email on paulo.moreira@6sense.com if you would like an introduction. I’m currently looking for a role in Sales Operations, Revenue Operations, Marketing Operations, or CRM/Technology. For the last 15 years, my roles have been a mix of sales…
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New Advertising Dashboard
6sense’s new Advertising Dashboard is the official landing page once you navigate to the advertising section within the platform. The dashboard is an incredible new experience that allows marketers to get an anytime pulse across their advertising programs to easily identify what’s working well and what needs improvements.…
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Which LinkedIn advertising feature is right for you? 6sense Segments vs 6sense Campaigns for LI
This week, we expanded our partnership with LinkedIn so now you can build, launch, and manage LinkedIn campaigns directly within the 6sense platform. This makes it easier for you to test and learn how 6sense dynamic segments can optimize your paid social channels. Not currently running LinkedIn advertising or just getting…
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Creative support - Any feedback on this creative?
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🚀 6sense Inspire UK Attendees Don’t Miss Out - 6sense RevCity London User Group Event Next Week! 🚀
Attention London ABM Community & 6sense Inspire UK Attendees, this one is for you. Just a reminder that the 6sense RevCity London User Group Event is happening next week. Hosted by us (Gilroy) in partnership with 6sense, this is an unmissable evening where we’ll delve into "Predictive Buying Behaviour" and explore how AI…