Recent Discussions
Discussion List
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Account intent with ad clicks
When you run ads, you can see what accounts are clicking on our ad to go to our website. I can click on each individual account to see what their intent is, but I have to manually click on each. Is there a way to group accounts with higher intent in a mass way vs clicking on each individual account?
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6sense Marketing Campaign Strategist - REMOTE - BMC Software
Link to job posting : https://jobs.bmc.com/Careers/JobDetail/Sr-Strategic-Marketing-Mgr-USA/43569 Join us as a 6sense Marketing Campaign Strategist! As the 6sense Marketing Campaign Strategist for BMC, you will be responsible for leveraging the 6sense platform to design and execute targeted, account-based marketing (ABM)…
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📚🎥 How FireMon Optimizes Multi-Channel Campaigns with 6sense Audience Workflows
FireMon has maximized their go-to-market strategy with 6sense Audience Workflows and Sales Intelligence. In this case study, FireMon's top marketers explain how they launched Audience Workflows and streamlined their Sales Intelligence rollout with the support of 6sense Professional Services.…
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🎥📚Corporate Visions Accelerates Growth with Audience Workflows
Corporate Visions previously dealt with data ogres and phantom MQLs. So, they embarked on a transformative journey with 6sense to modernize their go-to-market strategy with intent data, sales intelligence, and generative AI. Learn how they increased marketing's pipeline contribution by 268% YoY in our latest case study:…
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Wednesday Wisdom: Most Buyers Find Non-sellers to Engage With Before Talking to Sellers
Hi all, We've discussed how over 70% of buyers engage in backchannel conversations with subject-matter experts, executives, or other non-sales personnel from vendor organizations before ever speaking with a rep. For selling organizations, this means these conversations are happening—with or without their awareness.…
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Question about "impact rate"
Hi there- I am trying to determine the impact rate for a highly targeted, short-lived display ad campaign that we recently concluded. Based on the numbers shown in the attached screenshot, would the impact rate be 0.66% or 66%? I'm just not sure if I'm supposed to multiply impact rate by 100 or not. 0.66% seems awful low.…
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Exciting news: 6sense is now available on AWS Marketplace!
That means faster onboarding, smarter spending, and smoother procurement. Here’s what that looks like: Accelerated Time to Value – AWS Marketplace simplifies renewals and upsells, enabling quicker onboarding so your team can see results faster. Maximized Budget Efficiency – Leverage your pre-committed AWS spend to invest…
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🚀 Looking for New Opportunities 🚀
Hi everyone! 👋 I’m currently exploring new opportunities and am excited to bring my experience and passion to the next role. I have a strong background in sales and sales leadership, with a deep understanding of the 6sense platform. As a huge supporter and advocate of 6sense, I’ve seen firsthand how its capabilities can…
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Are 6sense Contacts Considered Opted-in?
We are trying to schedule webinar invites for contacts we find in 6sense, but have run into conflicting information on the site and publicly about whether they are considered opted-in if found through Discovery. Can someone clarify? I am familiar with the Conversational Email approach to send 1:1 throttled, but is anyone…
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Happy Community Manager Appreciation Day!
A very special shoutout on a very special day for a very special person …. HAPPY COMMUNITY MANAGER APPRECIATION DAY, @Kimberly Conklin 💖🥳🌟🪩 From managing conversations with care to delivering impactful initiatives that bring people together, you make a difference every single day. May your passion, creativity, and…
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Call for Most Embarrassing Marketing Stories
I can't share what this will be used for yet, but I'm confident you'll love it when you see it. We're looking for a half-dozen or so of the most embarrassing, TRUE, marketing stories. For example, there was the time, years ago, when we (6sense) sent out an email to every contact in our database offering free swag (we did…
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We're hiring for 2 marketing specialist roles in the US
Position Overview: We are seeking a talented and results-driven Marketing Campaign Specialist to lead and execute high-impact marketing campaigns for our suite of solutions for utilities and public sector. In this role, you will collaborate with cross-functional teams to design, implement, and optimize multi-channel…
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Keyword/Intent issues on alerts today?
Hey RevHeads - none of our alerts today had any keywords listed. Which is not realistic….has anyone else had any issues??
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6sense Expands Security Certification Portfolio!
We’re excited to share that 6sense has achieved ISO/IEC 27001:2022 certification, successfully completed our SOC 2 Type 2 report expansion and annual examination, and attained TRUSTe GDPR validation. These milestones reflect our ongoing commitment to maintaining the highest standards of security, privacy, and compliance.…
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📚 Reltio Saves 1,098 Hours of BDR Time with 6sense’s AI Email Assistant
Reltio, a data management platform, solved their limited BDR capacity with 6sense's AI email assistant, Conversational Email (CE). With CE, Reltio achieved a long list of impressive results, including: Doubling BDR capacity without adding headcount 7,200 conversations conducted 20% increase in actionable sales pipeline 20%…
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📚 Revolutionizing ABX Strategy: JAGGAER’s Journey with 6sense and 2X
JAGGAER, a world leader in procurement software, was no stranger to a common challenge in the B2B industry — optimizing ABX with limited resources. So, JAGGAER turned to 6sense and 2X supercharge their ABX strategy. Here's how: Automatic Scoring: Implementing 6sense’s Predictive Analytics model to score hot accounts…
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Two Weeks Until BDR Appreciation Week 2025 Kicks Off!
T-minus 14 days until BDR Appreciation Week kicks off and we want YOU to join us! BDRs rarely get a moment in the spotlight … but they sure deserve it. That’s the sole reason BDR Appreciation Week exists — to show love and recognition to BDRs and their leaders who otherwise may not get much credit. A glimpse into all of…
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6sense Research and Sloane Staffing: ABM/X Benchmark Report – Share Your Voice
Hi everyone! We’re excited to share that 6sense Research is partnering with Sloane Staffing to create an ABM/X Industry Benchmark Report. This report will cover how ABM/X teams are structured, measured, hired, supported, and more. If you have an ABM/X motion, we’d love to hear from you! Share your perspective through an…
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Metric Monday: Backchanneling Trends in Software and Services Deals
Hi all, We recently shared our latest write-up on the fact that most buyers—over 70%—connect with non-sellers (e.g., c-suite executives, subject-matter experts) at vendor organizations before engaging with sales. As always, the research is free and un-gated, so feel free to check it out if you haven’t already! For…
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📚How Dremio Boosted Google Ads Pipeline by 90% with 6sense Integration
A large part of Dremio's growth strategy involves 6sense and search engine marketing. While Dremio was driving leads through Google ads, they weren't converting to pipeline to justify the level of spend. @Jim_Lionhurst shares in our latest case study how his organization supported Dremio in integrating 6sense with Google…
Upcoming Events
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RevLabs Live - 6sense Segments: Foundations, Best Practices & Analytics
About the event Segments are the foundation for everything you do in 6sense, so it’s critical you understand what they are, how they work, and best practices for building and analyzing them. If you’re newer to 6sense or just want to clean up how your team builds and manages audiences, this RevLabs Live session is for you.…
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BREAKTHROUGH 2026: The Agentic GTM Conference
Breakthrough 2026 is three days built to help you win in the agentic GTM era, featuring real research, hands-on skill-building, and a certification to prove you can apply it, alongside the ideas, inspiration, and connections you'll carry with you long after the sessions end.
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