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Metric Monday: Top 10 Factors APAC Buyers Consider When Choosing a Vendor
Hi all, Last Metric Monday, we took a look at a new question we asked in our buyer experience research with the GreenHat team. Let's look at another one today - this year we asked buyers to share the top decision drivers they consider when selecting a winning vendor. Below is what APAC buyers had to say. While price,…
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Open to opportunities - Senior Director role in Field Marketing or Demand Generation
Posting on behalf of a 6sense-expeirenced Marketing leader! Please drop me an email on paulo.moreira@6sense.com if you would like an introduction. I am currently looking for a Director or Senior Director role in Field Marketing or Demand Generation, either in Europe or globally, and I am open to relocation if needed. With…
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6sense Launches Public Vulnerability Disclosure Program with HackerOne
The 6sense Security Team is excited to announce the launch of 6sense's public Vulnerability Disclosure Program (VDP) with HackerOne! This program invites skilled security researchers and ethical hackers from around the world to help us identify and address potential security vulnerabilities, reinforcing our commitment to…
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Wednesday Wisdom: ABM KPIs are Underused and Overlooked, Thwarting Your Team’s Impact (and Value)
Happy Wednesday, everyone! Last year, @Kerry wrote this quick (3-min) but crucial read on key metrics that many marketing organizations neglect to measure. Specifically, he discussed the implications of measuring three KPIs and their underutilization. Marketing Contribution to Pipeline: While most ABM marketers use intent…
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🎥 September Customer Story Hour - Expereo's Global Experience
Expereo’s Director of Demand Generation, @Marc Brunel-Walker, shared key insights during Customer Story Hour on their adoption of 6sense. He detailed how 6sense has transformed their approach, from identifying target accounts to leveraging predictive analytics and AI for real-time data. Expereo’s pause on digital…
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Unlock the Full Potential of Rev AI for Sales
Hello, Sales Superstars! In the fast-paced world of sales, it’s crucial to make the most of the tools you’ve invested in to stay ahead and close more deals. Many of our customers are seeing remarkable results, like a 39% faster time to close and a 36% boost in deal values—outcomes that are within your reach too. Whether…
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Hiring for a Head of Growth Marketing in San Francisco
Samba TV is seeking a dynamic B2B Head of Growth Marketing in SF to join our team and help drive sales revenue. The ideal candidate is an ABM-savvy performance marketing expert who has a proven record of helping sales teams exceed quotas by developing innovative strategies and leveraging cutting-edge technologies. This is…
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New in the Academy! Frontline Sales Manager training
If you attended my 6th Street Live session about sales adoption earlier this month, I emphasized how important frontline sales manager buy-in is. The adoption of every sales tool lives and dies at the frontline manager level. We now have a new, 50-minute frontline sales manager course within The Academy, although it may be…
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Moved: New in the Academy! Frontline Sales Manager training
This discussion has been moved.
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Hiring for a B2B Campaign Manager based in London or Netherlands!
Our team is expanding into Europe and we're looking for a self-starter, roll up your sleeves B2B campaign marketing superstar to drive high quality leads and revenue for the largest agency in our network, We Are Social. Interested? Check out the job description here and apply! Feel free to reach out to Jennifer Casey at…
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New Feature Request: Triggered Alerts for Account Buying Stage Change
Hello, we just implemented the predictive model, and it matches our data and traction patterns! I don't think it is a feature yet, but would it benefit anyone else to have triggered alerts for account stage changes? For example: "Your account has surged from Consideration to Decision or Purchase stage. Strike while the…
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Why ABM Only Customers Should Integrate CRM
If you have 6sense's ABM platform and do not have your CRM integrated, this post will walk you through what you're missing out on and why you should consider integrating your CRM! 6sense currently integrates with the following CRMs: Salesforce Sales Cloud CRM HubSpot CRM Microsoft Dynamics 365 CRM If you have one of these…
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ABM Operations Manager - PartTime
Hi! My customer is looking to hire an Operations Manager to oversee their ABM campaigns from planning to execution. This is a part-time gig but please comment if you are interested and I can introduce you to my customer!! Job Description is attached https://us.v-cdn.net/6036580/uploads/2DGELZBATYCH/operations-manager.docx
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Refresh Your 6Sense Marketing Skills
Hello, Marketing Innovators! As a marketer using 6sense, you’re already equipped with the tools needed to stay ahead in an ever-evolving landscape. Many of our customers have seen outstanding results, such as boosting opportunity volume by 26% and increasing deal values by 36%. If it’s been a while since you last dove into…
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August 2024 Product Updates
Hi RevHeads! We’ve got some exciting new product updates from this month’s release. Please check out all the latest below: RAIM UPDATES Conversational Email Email Deliverability Enhancements Email Inbox Warm-Up: Gradually increase sending volume over time with new recommended daily send thresholds based on your AI Inbox…
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Metric Monday: Prior Vendor Experience Among APAC Buyers
Hi all, This was a really interesting finding from our APAC B2B Buyer Experience research we did with the GreenHat team. Out of the 733 B2B buyers we surveyed in APAC, 84% had prior experience with the vendor they ultimately bought from. We asked the same question to buyers in North America and Europe, and we're looking…
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What is your 6sense/ABM Owner "Morning Routine"?
I'm curious to hear how other 6sense/ABM admins run their "morning routine" on 6sense. AKA what are you checking when you login? What reports, updates, stats, etc. For me, it looks like this: Check 6sense email alerts for any notable site visits Go to the advertising dashboard and check out some of my campaigns, see if any…
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Essential reading for BDR Leaders
I assume every BDR leader knows of Jen Allen-Knuth, formerly of Challenger, co-host of the 30 Minutes to President's Club podcast for almost a year, now out on her own consulting and motivating at SKOs. Three weeks ago, she launched a newsletter, and I've gotta say, I find it essential reading for anyone that cares about…
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What happens to an account buying stage when opportunities are opened, won and/or lost?
Hi all! My team has been digging into 6sense reporting more lately and want to understand what happens to the buying stage once an opportunity is opened, progresses and then is won/lost. I thought that once an opportunity is opened it tends to fall out of 6QA but looking at a list of accounts of open opportunities in SI,…
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Wednesday Wisdom: APAC Buying Journeys - New Report Release (6sense Research & Green Hat)
Hi all, 6sense Research had the pleasure of working with Green Hat on a study of the B2B buying process in APAC. Their report is now available, and it’s a must-read! Here are some highlights from what 700+ B2B buyers in APAC had to say: Buyers in APAC work in teams of 12 to 13 internal stakeholders. The average buying…