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Intent signals - Role - Provided By Customer
Hello! We're deep-diving into Intent Signal reports and running into a few questions. Does anyone have a definition for these categories? Where is 6sense getting this data from? Demographic Signal: Role - Provided By Customer Demographic Signal: Lead Source
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Hiring Remote in UK, In-Person in Raleigh!
My team at Bandwidth is hiring for two roles! First, we're hiring for a creative ABM powerhouse to join us in-person at our HQ in Raleigh. You'll support our new logo sellers in reeling in our developer and product manager personas to build funnel for our mid-market and strategic sellers who are focused on our API…
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How to launch a 1:1 Campaign Leveraging 6sense!
Hey All! Will Lyon from 6sense here. I oversee our Vertical and Segment Marketing function and I am excited to show you the 5 step process we took to launch a vertical specific 1:1 campaign across 18 accounts! Here is a deck to take you through how we thought through the strategy, executed and measured success.…
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Virtual User Groups are BACK!
It’s time to gather ’round and swap stories, share wins, and maybe even shed a tear or two (happy tears, of course). Next Thursday, October 17th, @Damon Mclean will host our October Virtual User Group session. Join to: Meeting fellow trailblazers on the 6sense journey Trading insider tips and tricks (the only kind of…
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Metric Monday: Gartner finds 75% of B2B buyers prefer a rep-free sales experience
Hi all, Who’s familiar with Gartner's finding that 75% of B2B buyers prefer a rep-free sales experience? Heaps of other research, including our own, also show that buyers don't reach out to sellers until two-thirds of the buying journey is behind them. Buyers are #defensive and prefer to navigate the majority, if not the…
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MAPs and CRMS - Overcoming obstacles
Hi All! I need your expert views as users! for our MAP - We us HubSpot, and for our CRM, we use Salesforce. All Salesforce data is replicated daily into HubSpot. We use the 6sense iFrame. We have hit some challenges on our IT Development Roadmap and we are severely limited on how many, if any, extra fields we can add to…
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Drive GTM Alignment using 6sense's Account Temperature
Export account temperature to your CRM via Data Workflows Enrichment. Unlock the following use cases to further align your GTM teams to help drive predictive pipeline and revenue: Target cold accounts with brand awareness campaigns via 6sense Advertising Automate AI-driven outbound email campaigns using Conversational…
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How to remove Email Opens from Counting as Engagement in 6Sense
Hello community, have a feeling that email delivery / email opens have been conflating the true engagement that we are able to derive from our MAP/CRM Campaigns. Would appreciate if anyone can share their experience turning this off specifically: 1. what rules did you write 2. did the change affect historical engagement…
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ABX model - what is working for you?
Hey all - we're looking to expand our ABM program to ABX. Does anyone have any great resources or materials they can recommend? Is anyone finding success with their current model and willing to share a bit around it?
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Next-Gen certified prior to RevCity opening -- can I still get a badge?
Hi there- I passed the Next-Gen Marketing certification test prior to the creation of RevCity. How can I retroactively receive my badge in RevCity for already passing this test? Thanks! Rach
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🎥 October Customer Story Hour Recap - ABM Excellence with ArcherPoint
Hannah Horning, demand generation manager at ArcherPoint, spoke on our October Customer Story Hour about how they built an ABM center of excellence with the full 6sense platform. The conversation covered: Challenges before 6sense Establishing an end-to-end ABM process Creating segments and running targeted display…
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Wednesday Wisdom: Science of B2B Podcast - The Point of First Contact Constant
Hi everyone, Last week, we talked about Episode 1, Season 2 of the Science of B2B Podcast hosted by @Kerry. This week I'm highlighting another must-watch episode, The Point of First Contact Constant. In this episode, Kerry discusses a finding from our B2B Buyer Experience Research — one that we found fascinating to…
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New Playbook: Leveraging Orum and 6sense for Enhanced Sales Development
Hey RevHeads! Check out Orum's latest playbook on how to best leverage the Orum and 6sense partnership to enhance outbound sales development. Organizations are using Orum’s AI-powered Live Conversation platform combined with 6sense’s world-class intent data to inform their sequencing, call tasks, and overarching sales…
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Metric Monday: Bain & Google Found 90% of B2B Buyers Stick to Their Day One Shortlist
Hi all, Who here is familiar with the Bain and Google stat that shows 80% to 90% of B2B buyers already have a shortlist of vendors in mind before they even begin their research? Plus, 90% of those buyers end up choosing a vendor from that original list. The 6sense Research team is wrapping up a study that fully supports…
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Track ABM impact in your funnel in Salesforce
Hi RevCity Community! This question may have been answered several times. How do you track the impact of ABM on your funnel within Salesforce? Today, our ABM is powered by three main verticals: Leads created via direct export from 6sense to Salesforce, where these leads have the lead source set as ABM. Accounts that we try…
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US Role ( Austin, Tx ) Marketing Technology Specialist
Solarwinds is looking for an experienced 6Sense program/product manager in our Marketing Technology team. This strategic roles will serve as a centralized subject manager expert, leading the 6Sense strategy, insights, best practices and adoption across Marketing & Sales. Experience in 6Sense: ABM, Enrichment, Sales…
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Hooray for 10K 🎉
RevCity officially hit 10,000 members this week - wow, what a milestone! SO happy you all are here, thank you, thank you, thank you - this community is a powerhouse of knowledge, innovation, and collaboration and it is all because of YOU. Thanks to our RevHeads for continuing to show up for one another! You make RevCity a…
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Wednesday Wisdom: The Science of B2B Podcast & Cheers to 10K RevHeads
Hi everyone, First off, RevCity hit 10,000 members this week! 🎉 I love being apart of this community - all 10K of you make this a great place to connect and learn. If you're new here and haven’t yet joined, the 6sense Research team, led by former Forrester VP and Principal Analyst Kerry Cunningham, has its own RevCity…
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Update a Segment from Account List Upload
Is there a way to update the account list of a segment created by file upload without having to create a new campaign?
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REMOTE - Demand Generation Marketing Manager
👉 APPLY HERE → Are you a data-driven, strategic marketing professional with a passion for driving growth? At Working Solutions, we're seeking a Demand Generation Marketing Manager to lead initiatives that fuel our pipeline and accelerate customer acquisition. As a remote-first company, you’ll be at the heart of innovative…