Recent Discussions

I could have sworn a few weeks ago that a new certification had been launched for front-line sales/XDR managers but I went into Certification Corner this morning to start the cert and it seems to have disappeared or have been removed. Am I imagining things or did it in fact get taken down?

Hi everyone! Looking for your feedback on a few creative assets from a recent paid social campaign that we’re considering repurposing for a 6Sense DSP campaign. These creatives are specifically designed to create brand awareness for our Managed IT & Cybersecurity solutions tailored to our Tier 1 accounts (businesses that…

Hi everyone, There's sooo many benchmarks in our 2025 State of the BDR Report, so I'll be using this space to continue highlighting those. Each year, we ask BDRs whether they report to Marketing or Sales. When we first tracked this in 2022, the split was 60/40 in favor of Sales. Since then, the gap has steadily widened,…

Has anyone else experienced discrepancies in performance when using 6sense segment sync for LinkedIn ads? I recently ran a test, setting up two campaigns: 1️⃣ One using a CSV file upload of a 6sense segment 2️⃣ Another using dynamic segments directly synced from 6sense Surprisingly, the CSV upload campaign is performing…

Morningstar is looking for a Head of MOPs who will report directly into the SVP of Corporate Marketing. Chicago is preferred but other global locations would be considered. Full details here - https://careers.morningstar.com/us/en/job/REQ-049557/Head-of-Marketing-Operations

Inspire UK 2025 is coming to London on 4th June - and we’re looking for dynamic speakers! This is your chance to share expertise, success stories, and actionable insights with top industry leaders. Two Breakout Tracks: Inspire Stage: Step onto the Inspire Stage and join visionary leaders sharing bold strategies,…

6sense supports five different ad types: Banner ads Animated HTML5 ads Dynamic HTML5 ads Native ads Video ads Which ad(s) you should run depends on campaign objective, creative bandwidth, and other factors. You can find more on each ad type -- including examples -- here or by clicking any of the links above.

Hi everyone, We're looking for a rockstar Marketing Campaign Manager to launch integrated ABM Campaigns using 6Sense and with awesome tech stack and demand gen team at ServiceChannel, an operating company of Fortive. Marketing team is on the west coast but company is fully remote. Please apply if interested or pass along…

One of the most commonly discussed topics within Marketing here at 6sense is how to effectively target a smaller subset of accounts in an effective, meaningful way. After speaking with Jeff Siegel, our Director of Strategy, I've compiled a few best practices on the topic below: Target multi-country variants of accounts and…

Hey Team! It’s your Friendly CSM, Suchita with Nikki Gloudeman, our fantastic Director of Creative Services to share some high impact tips to drive campaign ROI. After working with a lot of our customers, I’ve seen my customers experience changes in their marketing budgets or have to generate a lot of ROI with minimal…

So I am fresh off B2BMX this week...and what a ride! There were a number of themes that kept coming up , but as you would expect, one that was extremely top of my was AI. The conversation wasn't "What is AI and why do I care" (pretty sure we're all past that at this point), but rather "How do I leverage it within my work…

We’re looking for an analytical marketer to help scale our digital and account-based marketing programs. The ideal candidate has experience in executing strategy for digital marketing channels at a fast-growing company. You will leverage your channel expertise, cross-departmental communication, creative skills, and an…

I’d like to gather some perspectives on Lead-to-Contact conversion strategies and policies. We are currently working with an external Salesforce consultant who proposes changes to our process, and I am unsure whether I should continue pushing back or adopt the new approach. My company primarily uses the Account and Contact…

Hi fellow RevHeads - We are exploring the use of custom 6QA definition for our company (I've read the documentation here in RevCity). My goal here is to crowdsource a bit….Do any of you also use custom 6qa? Why or why not? If you did switch to a custom definition - any tips, tricks, or "gotchas" you could share?

Hi all, As AI adoption ramps up—especially in BDR roles—one question keeps coming up: Is AI replacing BDRs? In our latest research on the BDR function, we compared teams that have adopted AI with those that haven’t, asking whether their teams had grown, shrunk, or stayed the same over the past twelve months. What the data…

You may have heard that we're revealing a new product on March 25th. Which begs the question… what do you think is coming? And of course, don't forget to register for What's Next? A 6sense Reveal on March 25th at 8 AM PT / 11 AM ET / 4 PM GMT.

Hi all, I'm curious to hear from people who have the Sales Conversational Emails. Are you using it alone or with something like Apollo.io, SalesLoft, or Outreach, etc? If you use it alone, how does your sales team like it? What are its pros and cons? How easy was it for your sales team to adopt it? We're looking into…

Childhood sticker book nostalgia, hyper-personalization, and an 18X ROI – @Chris Frampton's B2Beautiful Game campaign really had it all! Thanks so much to everyone who joined us for the live session and submitted questions. If you have any other questions for Framps, please drop them below! Timestamps: 6:07 – What is good…

Passionate about building multi-channel campaigns that turn intent signals into real pipeline? Malbek is looking for a results-oriented Demand Generation Manager to take our demand and ABX strategy to the next level. If you love running A/B tests, building high-impact campaigns, and using platforms like 6sense to drive…

Curious about how to integrate 6sense with Google Analytics? Thanks to our friend Justin Dunham at Ercule, here is a step-by-step article on how to set up the integration and gain a more comprehensive outstanding of your website's performance and the behavior of specific accounts. ****UPDATE!***** The above article…