Metric Monday: Gartner finds 75% of B2B buyers prefer a rep-free sales experience

saraboostani

Hi all,

Who’s familiar with Gartner's finding that 75% of B2B buyers prefer a rep-free sales experience? Heaps of other research, including our own, also show that buyers don't reach out to sellers until two-thirds of the buying journey is behind them. Buyers are #defensive and prefer to navigate the majority, if not the whole process, on their own. Numerous other datapoints from our latest Buyer Experience research reinforces this - soon to be released and coming your way very soon. In this landscape, knowing who’s in-market, providing content that highlights brand and solution differentiators, and making that information easily accessible is critical.

Looking forward to diving deeper into this topic with you soon!

@Kerry