Field Marketing Event Play

Scenario: Company is newly hiring a field marketing team and would like to identify the top 5 cities to host a workshop + happy hour, then follow up afterward to drive additional opportunities.
Select the Best Accounts
250+ employees
Buying Stage = Decision + Purchase
Know About Them
Persona: Marketing, IT
Location analysis and figure out top cities are: NY, SF, Chicago, Dallas, LA
Engage the Right Way
Invites: sent out of Pardot
Sendoso to incentivize attendance
Post-event: use Conversational Email: Thanks for attending, had a great time. Just curious, what more do you want to learn?
Collaborate with Sales
If it’s demo/meeting/etc. route to Sales based on company size and location
Measure results
Add everyone to SFDC campaign and track opportunities created; use B2B Fusion to unite leads and accounts and show Event channel performance
Group Names
Lindsey Furick
Jon Russon
Alexandria Pakalnis
Allie Leibforth
Rhea Ghosh
Kim Luu
Comments
-
@Lindsey Furick love it! Thanks for sharing!
0 -
Thank you @Lindsey Furick !!
0
Categories
- All Categories
- 1 Roadmap
- 1 Crossword
- 692 All Discussions
- 51 Product Updates
- 58 6th Street
- 12 Welcome
- 4 Administrator Certification
- 3 Sales Certification
- 10 Advertising Certification
- 10 Demand Gen Plays
- 17 Reporting HQ
- 31 Conversational Email
- 3 What is CE
- 8 Getting Started with CE
- 14 Thriving with CE
- 2 Conversation Starters
- 185 Job Board
- 34 General
- 11 Partner Place
- 173 Research Road
- Compensation Calculator
- 77 Sales
- 14 Pipeline Generation Tuesdays
- 20 BDR Block
- 11 SKO Supplies
- 7 Advice
- 2 Assets
- 20 Verticals
- 10 Manufacturing, Logistics & Supply Chain
- 8 Financial Services
- search-results
- 237 Events
- 12 6sense Quarterly Product Update
- 26 Customer Story Hour