Field Marketing Event Play

Lindsey Furick

Scenario: Company is newly hiring a field marketing team and would like to identify the top 5 cities to host a workshop + happy hour, then follow up afterward to drive additional opportunities.

Select the Best Accounts

250+ employees

Buying Stage = Decision + Purchase

Know About Them

Persona: Marketing, IT

Location analysis and figure out top cities are: NY, SF, Chicago, Dallas, LA

Engage the Right Way

Invites: sent out of Pardot

Sendoso to incentivize attendance

Post-event: use Conversational Email: Thanks for attending, had a great time. Just curious, what more do you want to learn?

Collaborate with Sales

If it’s demo/meeting/etc. route to Sales based on company size and location

Measure results

Add everyone to SFDC campaign and track opportunities created; use B2B Fusion to unite leads and accounts and show Event channel performance

Group Names

Lindsey Furick

Jon Russon

Alexandria Pakalnis

Allie Leibforth

Rhea Ghosh

Kim Luu

Kimberly Conklin

@Lindsey Furick love it! Thanks for sharing!

Chris Dutton

Thank you @Lindsey Furick !!