Tips and Best Practices for a Newbie Customer

Molly Farmer

Hi there!

Our company adopted 6sense about 3 months ago and I was fortunate enough to attend the Breakthrough 2024 conference in Las Vegas! What an amazing event 😃! I learned about all of the impressive things our company can leverage with 6sense and was truly amazed. That being said, I hope I'm not the only person who is a little lost in where to start within 6sense. We have our ICP built, orchestrations in play, audiences for paid advertising, and keywords thought out (which might sound like a lot for a newbie haha) but are there any tips anyone has in how else to leverage the platform in the beginning stages while we are still learning and adopting the tool?

Thank you Revheads!!

Kimberly Conklin

@Molly Farmer So glad you could join us! Looping in some peeps that are great resources @Brandon McBride @kendallmason_smartly @charlotte.spangler @WatchGuard_ALM @Taylor Allewelt @Tara Dacci @Taylor Matysik

Tara Dacci

Hi @Molly Farmer ! Looking back now, I wish I had paid closer attention to the model report in the early days. It could've helped to drive decisions on keywords and how we define 6QAs. I was blown away by the presentation from Code42 where they were able to increase their purchase stage opp conversion rate from 6x to 24x!

I would also suggest checking your taxonomy rules quarterly. There's a great RevCity article that includes a Data Governance Guide you might find helpful.