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Wednesday Wisdom: Science of B2B Podcast - The Point of First Contact Constant
Hi everyone, Last week, we talked about Episode 1, Season 2 of the Science of B2B Podcast hosted by @Kerry. This week I'm highlighting another must-watch episode, The Point of First Contact Constant. In this episode, Kerry discusses a finding from our B2B Buyer Experience Research — one that we found fascinating to…
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New Playbook: Leveraging Orum and 6sense for Enhanced Sales Development
Hey RevHeads! Check out Orum's latest playbook on how to best leverage the Orum and 6sense partnership to enhance outbound sales development. Organizations are using Orum’s AI-powered Live Conversation platform combined with 6sense’s world-class intent data to inform their sequencing, call tasks, and overarching sales…
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Metric Monday: Bain & Google Found 90% of B2B Buyers Stick to Their Day One Shortlist
Hi all, Who here is familiar with the Bain and Google stat that shows 80% to 90% of B2B buyers already have a shortlist of vendors in mind before they even begin their research? Plus, 90% of those buyers end up choosing a vendor from that original list. The 6sense Research team is wrapping up a study that fully supports…
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Track ABM impact in your funnel in Salesforce
Hi RevCity Community! This question may have been answered several times. How do you track the impact of ABM on your funnel within Salesforce? Today, our ABM is powered by three main verticals: Leads created via direct export from 6sense to Salesforce, where these leads have the lead source set as ABM. Accounts that we try…
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US Role ( Austin, Tx ) Marketing Technology Specialist
Solarwinds is looking for an experienced 6Sense program/product manager in our Marketing Technology team. This strategic roles will serve as a centralized subject manager expert, leading the 6Sense strategy, insights, best practices and adoption across Marketing & Sales. Experience in 6Sense: ABM, Enrichment, Sales…
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Hooray for 10K 🎉
RevCity officially hit 10,000 members this week - wow, what a milestone! SO happy you all are here, thank you, thank you, thank you - this community is a powerhouse of knowledge, innovation, and collaboration and it is all because of YOU. Thanks to our RevHeads for continuing to show up for one another! You make RevCity a…
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Wednesday Wisdom: The Science of B2B Podcast & Cheers to 10K RevHeads
Hi everyone, First off, RevCity hit 10,000 members this week! 🎉 I love being apart of this community - all 10K of you make this a great place to connect and learn. If you're new here and haven’t yet joined, the 6sense Research team, led by former Forrester VP and Principal Analyst Kerry Cunningham, has its own RevCity…
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Update a Segment from Account List Upload
Is there a way to update the account list of a segment created by file upload without having to create a new campaign?
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REMOTE - Demand Generation Marketing Manager
👉 APPLY HERE → Are you a data-driven, strategic marketing professional with a passion for driving growth? At Working Solutions, we're seeking a Demand Generation Marketing Manager to lead initiatives that fuel our pipeline and accelerate customer acquisition. As a remote-first company, you’ll be at the heart of innovative…
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Metric(s) Monday: More Key Stats on APAC Buying Journeys (2024)
Hi all, Last week, we shared the first half of an awesome infographic created by the Green Hat team on key findings from our APAC buying journey research. Below is the second half. APAC buyers typically evaluate one more vendor than their North American counterparts did in last year’s study, where the average was 4…
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Hiring for UK or US based ABM Campaign Manager
Sedex is looking for a skilled and strategic B2B marketer to join our team as a Campaign Manager. This role will help us grow among target enterprise companies. In this critical job, you’ll have the chance to join a fun, fast-paced campaign team, working closely with our wider Marketing and Sales teams to create engaging…
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My 6sense Advertising 2024 H1 Audit
Helloooooooooo RevHeads! I just received permission to share with all of you an audit I performed on our ads earlier in the year. Before I begin, I just want to note that this is a representation of what we ran during the timeframe - a baseline, if you will. Not every ad type or capability was fully utilized/assessed and…
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RevHeads Unite! We want to hear from you!
Hey RevHeads - We want your take! How would you define a RevHead to a friend or peer? We'll highlight your answers at Breakthrough along your name, title, and headshot. Share your ideas with us by Wednesday! Here are some ideas to get the inspiration going. RevHead noun A 6sense superfan who is utterly obsessed with…
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🎥 Sept 2024 Quarterly Product Update feat. Segment Updates, Google Cookies, & Email Deliverability
Thanks to everyone who joined today's Quarterly Product Update! We covered all of the amazing enhancements to the 6sense platform since our last update in June. Here's a recap with links to learn more and a recording in case you couldn't make it. Don't forget to register for the next one here! Community Updates, including…
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🎥 Measuring What Matters: Using Dashboards to Uncover Pipeline & Revenue: Webinar Recap & Recording
In this webinar session on September 10 experts at Syniti and 2X shared how to use dashboards and data to uncover pipeline and revenue. Ellie Sawdy (Global Growth Marketing Manager at Syniti), Nick Salvatoriello (Director of Partnerships & Strategic Alliances at 2X), and Adam Kaiser (VP, Brand and Growth Marketing at…
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RevCity September ’24 London User Group Event Recap
Missed the latest RevCity User Group event in London? Don’t worry, we’ve got you covered! Hosted by Gilroy at the stunning St. Dunstan venue, this second edition of the event brought together sales and marketing leaders from across 6sense’s community to share insights, campaign ideas, and strategies for maximising 6sense’s…
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Wednesday Wisdom: How Purchase Types Impact the Buying Journey (2023 Buyer Experience Research)
Hi all, As we gear up for the release of the 2024 Buyer Experience Report (so soon!), I’ve been revisiting the reports we published last year on the topic (you can find the full list of reports below). One of those reports focuses on the buyer’s journey for different types of purchases—whether acquiring new business…
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Best practices for getting Sales Team to Adopt
Hi everyone. I'm looking for some advice on how to encourage my sales team to actively use 6sense. For those of you have successfully gotten your sales team to frequently engage/use with the tool, what strategies or methods work best for you? How did you enable them for this success?
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Europe-based remote role: Senior ABM Specialist
🚀 Attention all account-based marketing experts in Europe! 🚀 We have an incredible opportunity for a dynamic and passionate Senior ABM Specialist to join our field marketing team at Blue Yonder 🌟 In this European-based remote role, you will be at the forefront of building, implementing, tracking, and analyzing cutting-edge…
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Metric(s) Monday: 5 Key Stats on APAC Buying Journeys
Hi all, The Green Hat team did a great job putting together this infographic of some of the key stats we found in our research of the APAC buying journey. APAC teams work together in groups of 12 to 13 people over the course of more than a year, during which, they spend 73% of it working independently (without sellers),…