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Metric Monday: Lots of Outreach Won’t Change Their Timeline
Hi all, Happy first post of the year! The 6sense Research team is looking forward to everything we’ll be researching and sharing with you in 2025. To kick off the first of many Metric Monday posts, let’s revisit the point of first contact between buyers and sellers. We know with confidence that this happens over…
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Feature Idea - Lockable Segments
We're starting to rollout 6Sense at our org and as we're creating our TAM and ICP segments, one concern that came up is with so many users able to pop into the platform and build segments that someone will overwrite our Foundational segments - sending everything into chaos. Anyone have creative ideas for solving this?
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Campaign Engagement Benchmarks by Ad Type
Below are CTR benchmarks by ad type, based on 6sense data for 2023 campaigns: About 6sense Campaign Benchmarks We’re showing ranges to account for variability based on a range of factors. CTR shows some variability across ad types. Animated HTML5 ads and dynamic HTML5 ads can show slightly lower CTR than banner ads.…
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Exciting *NEW* Features in Data Workflows!
We’re excited to announce some cool new features in our Data Workflows solution, which are available today for Sales Intelligence customers with enrichment capability. Here’s the rundown: Start from a Segment! Previously, you could create a workflow from any CRM object field, and now you can leverage all the filter…
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Tell us your predictions for B2B GTM in 2025
👋 Calling all RevHeads. We’re publishing a blog on predictions for what’s to come in 2025 in the world of B2B GTM, and we want your input. What do you think is on the horizon that will make waves in B2B next year? Will we start to see experience with AI be listed as a requirements on marketing job descriptions? Will we…
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🎥 December Quarterly Product Update feat. Data Workflows, Account Temperature, Audience Workflows
Hey Revheads, We had a jolly time at our very last Quarterly Product Update of 2024! 6sense Product Marketers walked through all of the need-to-know updates to our platform since the last webinar in September (catch up on that recording here). Here's what we covered with linked recommended resources: Breakthrough Presale…
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Ask a 6sense BDR anything (January 2025)
6sense is a powerful but complex tool - and our BDRs are here to help. We're happy to share our newest RevCity offering - Ask a 6sense BDR anything. Think of it as having your own personal hotline to our BDRs, who know what you're going through and have your back. 👊 Leave your questions and current roadblocks below, and…
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Unlocking Growth with 6sense: My 10-Minute Take at the Quarterly Product Update
Hi everyone! I’m thrilled to be speaking at the upcoming 6sense Quarterly Product Update this Thursday, December 19th. In just 10 minutes (madness), I’ll share some actionable insights and tips that can help you unlock growth, leverage your brand, and make the most out of 6sense. Here's a sneak peek: The Power of Brand to…
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Contact and Account Routing when Orchestrations are Creating New Records
For those who use orchestrations to create new contacts or new accounts, how have you managed the assignment of those new records? Do new contacts inherit the account owner from the account they're added to? When you create net new accounts, do those assign to the integration user and need to be reassigned, or is there a…
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Accounts on the Dashboard vs. Accounts in Segments
In the "Account Journey" section of the new Dashboard, the amount of "Targeted Accounts" for a filtered campaign doesn't always match the amount of accounts in the actual segment the said campaign is using. Does this mean that the Account Journey is also accounting (pardon the pun) for accounts that have passed through the…
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5th Annual BDR Appreciation Week Registration is LIVE!
Big news — our 5th annual BDR Appreciation Week registration is now live! What is BDR Appreciation Week, you might ask? It’s a week to do just that — show love and appreciation to BDRs (and their amazing leaders) who otherwise may not get a lot of credit. And we’re excited for YOU and your team to participate! Here's a…
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"Hot topics in RevCity this week" repeat emails update ⚠️
If you’re opted into our weekly digest, you might have noticed an influx of “Hot Topics in RevCity” emails over the weekend. We’ve identified and resolved the issue—thank you to everyone who flagged it for us! Your patience and understanding mean a lot. Wishing you all a wonderful holiday season!
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Announcing the NEW 6sense Status Page!
6sense is thrilled to share the launch of our public status page! Our status page provides important information regarding service status, platform-wide incidents, and planned maintenance. We encourage all 6sense users to “subscribe for updates” to the status page for real-time alerts. To access the status page, visit: Key…
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🎥 How Assembled is using 6sense in their BDR organization
Shoutout to @Damon Mclean for joining our EMEA October User Group (from a team offsite in Mexico!) and giving us a walkthrough on how his BDR team is uses 6sense to reach their goals. 🙌
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🎥 Webinar Replay: 6 Winning AI Plays for Automating Outbound
If you’re not yet automating your outbound efforts, you’re missing a huge opportunity to take some burden off your team while also boosting pipeline. In this webinar session, our 6sense AI experts, Adam Kaiser, Mac Conn and Chris Dutton, reveal six winning plays for automating outbound. In this session, you’ll learn: How…
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Metric Monday: Who Are the Buyers That Engage Sellers Early?
Hi all, Over the past two years, we’ve talked a lot about what we call the 'Point of First Contact Constant,' where buyers spend over two-thirds of their buying journey—about 70%—coming to consensus on a preferred vendor before engaging sellers. Not much changes this—regardless of buyers' industry, the type of solution…
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Hi there ! 👋 I need your help !
I'm seeking your expertise... My name is Tiphaine Jeannot, and I am a Master's student in Marketing in France. For my Master's thesis, I've decided to explore how AI-powered personalization solutions are transforming conversion and retention strategies in the B2B SaaS sector. 👉 That's where you come in! Are you involved in…
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0 anonymous users with keyword intent??
We recently started seeing keyword intent data with "0 anonymous users". Never saw that before! It was always 1 anonymous user. Now, all intent users I see are "0". I have not exhaustively gone through every segment, but every one I've checked shows "0 anonymous users". We don't have predictive, but plan to move to…
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🎥 6th Street Live - Keywords Recap [11/16/23]
What an awesome session, @Adam Kaiser. I wonder how many times we said the word "keywords"? 🧐 Thank you to everyone who joined and asked a question. If you have a follow up question, please comment below. We're taking December off for the holidays, but we'll see you back on 6th Street in 2024! Timestamp recap: 18:18- What…
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🎥 6th Street Live recap: Architects of Opportunity with Latane Conant and Saima Rashid
Big thank you to @Latane and @Saima for speaking on November's 6th Street Live session. Inspired by 6sense’s own journey, Latane & Saima shared their framework which focuses on: Smart data management Optimized campaign execution Aligning revenue teams for maximum impact If you have any questions, please leave them below…