Recent Discussions

Announcing the 2025 Breakthrough Awards Finalists! The results are in—and these teams are redefining what it means to break through. From AI-powered innovation to lightning-fast execution, our finalists stood out for their bold strategies, measurable impact, and unstoppable momentum. Customer Award Finalists Through their…

As demand for AI Email grows and customers discover the most effective ways to use it, I’d like to share some key insights and learnings from our recent customer conversations. Before I get started, I want to reemphasize a point that often gets forgotten: AI Email is NOT email marketing. Traditional B2B email marketing…

We’re looking for a Senior 6sense Strategist (India-based) with 5–8 years in B2B marketing, ABM, and demand gen, and at least 2–3 years of direct 6sense strategy experience. The role involves hands-on work in platform setup, integrations, segmentation, and journey mapping—plus aligning 6sense data with SEO, paid media, and…

Hey all, I’m excited to share the first episode of a new video series from the 6sense Research team: Statistically Speaking, co-hosted by myself and our Head of Research, @Kerry. Short, plain-English episodes about the benchmarks and headlines we all run into every day. We unpack common statistical misconceptions, look at…

In Sales Intelligence, recommended contacts appear in two places within the web app: Highlights section on the Account Details page Persona Map 1. Highlights Section - Account Details Page This section shows two types of recommendations: a) Contacts to Reach These are contacts already in your MAP/CRM that 6sense recommends…

6sense BVA FAQ This will have FAQs for common questions about the 6sense presales value estimates (BVAs). Work in progress

Please email me directly @ courtney.occhiogrosso@amexgbt.com if interested or Apply here: https://travelhrportal.wd1.myworkdayjobs.com/Jobs/job/Mexico/ABM-Analyst_J-74744

We shared some fun facts, like how @bailey.booher@6sense.com saw FIFTY live music acts last year and @Ethan Warlick has officiated 10 weddings (!!), but this webinar was really all about taking a deep dive into the what, why and how behind 6sense’s intent-based nurture strategy. We also walked through how to build a…

If you think you’re personalizing for your buyers with A/B testing… think again. Today’s buyers expect experiences that adapt to their journey, not just button colors or headline swaps. In this post, we share how 6sense users can move from simple tests to journey-based personalization — aligning experiences to intent…

Saw this meme👇️ earlier on LinkedIn and our latest research points in much the same direction 🤪 - I'd add one more panel that says “And we want it for free.” When we surveyed marketing leaders earlier this year, about half had a dedicated budget for AI. Yet in our most recent Buyer Experience study (details coming soon 😉),…

Apply here: https://job-boards.greenhouse.io/spycloud/jobs/6971388003 SpyCloud is on a mission to make the internet a safer place by disrupting the criminal underground. SpyCloud’s solutions thwart cyberattacks and protect more than 4 billion accounts worldwide. Cybersecurity is an exciting, evolving space, and being at…

A common question from people setting up a Push Segment Name Orchestration or Workflow is whether or not a name is cleared out when an account leaves a segment. The exact behavior will depend on how your Orchestration/Workflow has been configured. In Workflows you have the option to either "Push Segment Names to All CRM…

Who doesn't love a tidy story? In B2B, we love a tale about how a deal came together - the heroic sales call, the perfect piece of content, the one touchpoint that 'made it happen'. They’re comforting. They give us something to point to. We’ve all told them at one point or another. But more often than not, they are just…

Does anyone know why I can see zero engagement in the cohort performance report for August, while 57 accounts engaged with my 6s display campaign? If they engaged with the campaign, it means they came to the website. See the screenshot:

Unfortunately, not yet. Currently, Sales Intelligence (SI) uses individual keywords in the Keywords Researched filter. This is a known feature request; if your sellers have asked for this capability, please vote for the feature here:…

Hey Rev Heads! 👋 Exciting news! We have an updated learning path for 6sense AI Email. This course provides you with complete guidance on how to get up and running with 6sense AI Email (formerly Conversational Email). You will find a combination of guides and videos that cover everything from admin setup to analyzing…

Is there a way we can see how much we've spent on advertising towards accounts in specific Buying Stages during a specific timeframe? For example, we're trying to see how much we've spent on Awareness stage advertising vs. other stages. The only way I can think of doing something like that is if we had segments for each…

You can remove all contacts from an account when a criteria is met in Audience Workflows using a Remove Audience node. See screenshot below which outlines one example. Create 3 branches for intent If sales has not reached out to high intent accounts, push to AI Email campaign (you will select campaign within the Action…

Hi RevCity community! I have a customer facing a critical attribution challenge and would love your input. The Issue: Customer is running 6sense display advertising campaigns Lead source reporting shows "Website" getting most first-touch credit instead of 6sense ads Impacting ability to demonstrate 6sense ROI for budget…

A couple weeks ago, I shared an article written by our head of research @Kerry arguing why intent data should not be called intent at all, but rather signals (highly recommend it if you haven’t read it already!!). In this follow up, Intent Data Part 2: Why Sales Hates It (and Why That Makes Sense), Kerry digs into what’s…