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MAP Email Nurture + Conversational Email
Hi revheads, We have been working on stage-based 4-email nurtures that would be used for new contacts, and for existing contacts as they move through the stages. So if a contact is new and in Awareness, they get the awareness nurture. Then, if that account later moves to Consideration, all the contacts at that account get…
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Foundations of a Successful AI Email Campaign
Hi friends☺️ I've been compiling our most asked AI Email questions/topics and have organized what I view as the foundations to a successful Conversational Email campaign. TL;DR summary and example slide at the end! 3A Approach to an AI Email campaign launch: Audience, Activation and Alignment Before trialing this process…
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6sense and Opportunity creation in Dynamics 365
Hi all, looking to connect with fellow 6sense users and learn/share processes on how opportunities are created with Microsoft Dynamics D365. Would love to discuss whether your process is manual, semi automated or fully automated. What steps you took along the journey to get to fully automated and what challenges you faced…
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Keyword group overhaul
Hi all, Our marketing team recently embarked on a massive keyword update in our instance of 6sense, and the next step is to now overhaul/re-organize our keyword groups. We are a B2B SaaS organization in the HR tech space, and I'm thinking of using product lines, competitors, key campaign themes, and key HR-related themes…
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Advanced Notification of Two-Factor Authentication for all 6sense Customers!
All 6sense customers will have two-factor authentication installed for accounts between February 13th and February 28th. You will start seeing notices when you log into the 6sense platform starting January 23rd, so that you and your team are aware of the change ahead of time. What is Two-Factor Authentication? Two-Factor…
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Identifying Potential Resellers Using 6Sense
We’re currently exploring how to best leverage 6Sense to identify potential resellers for our niche mobile app security solution but we’re encountering some challenges due to the nature of our targets. Many of our ideal resellers are smaller companies that may not generate high levels of intent signals, making it difficult…
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Why Integrating 6sense with Google Analytics and Google Ads is Crucial (and How to Do It)
Hey RevHeads! We have a great new resource I wanted to share with you - Why Integrating 6sense with Google Analytics and Google Ads is Crucial (and How to Do It). By combining 6sense’s account-based insights with Google’s tools, you can pinpoint high-value accounts, track their behavior on your site, and use that intel to…
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How to Build a Winning ABM Team in 2025
Hi RevCity!! Cailyn here from Sloane Staffing, 6sense's exclusive talent partner. As we step into this year, we thought it would be helpful to share some insights on how to build a winning ABM team in 2025. Like most things in the B2B world, ABM is ever evolving and your account-based team might look a little different…
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Demand Marketing Strategist | Hybrid- Grand Rapids, MI or Denver, CO|
🚀 We're Hiring: Demand Marketing Strategist 🚀 Service Express is looking for a driven Demand Marketing Strategist to join our growing marketing team at a high growth global company! In this key role, you will own our 'one-to-many' go-to-market strategies, drive Marketo Email nurture execution, and lead full-funnel…
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Competitive Intelligence Manager | Hybrid | Boston, MA (Seaport District)
Competitive Intelligence Manager Location: Boston Seaport HQ | Hybrid Apply Here Nasuni is seeking a Competitive Intelligence Manager to be a strategic force in driving our competitive strategy and positioning Nasuni as the leader in cloud file data services. This role will deliver critical insights, timely competitive…
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Senior Manager, Revenue Operations | Hybrid | Boston, MA (Seaport District)
Senior Manager, Revenue Operations Apply Here Summary of Role - Boston Seaport – 3 Days Onsite Nasuni is seeking a data-driven and strategic Senior Manager, Revenue Operations to play a critical role in driving revenue growth and operational excellence. This position will focus on delivering actionable insights, optimizing…
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Partner Marketing Manager | Hybrid | Boston, MA (Seaport District)
Partner Marketing Manager Apply Here Lead the strategic planning, programmatic execution, campaign architecture, and messaging initiatives for the Nasuni Partner Community, encompassing Nasuni's Advanced and Essential Partners. In this role, you will engage with Sales, Marketing, and Partner teams across Nasuni to identify…
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Customer Growth Marketing Manager | Hybrid | Boston, MA (Seaport)
Role Overview: As the Customer Growth Marketing Manager, you will play a pivotal role in driving growth within our existing customer base and global accounts. This position will focus on developing and executing innovative marketing strategies that enhance customer engagement and generate pipeline opportunities. You will…
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Looking to become an ABM Expert? It's time to level up!
If you're looking to level up your account-based marketing game, look no further than the Level Up: ABM 101 webinar series! You can now watch all eight levels on-demand. Each session link below contains the webinar recording, slides, and helpful resources. Explore Level 1 (Part 1): Why Go Account-Based? featuring 6sense’s…
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HIRING: Marketing Operations & Analytics Manager (HR Tech @ Perceptyx)
Perceptyx is looking for a rockstar Marketing Operations & Analytics Manager to join our team! Is this you or someone you know? This is a very dynamic role that will partner with Revenue Operations, Growth Marketing, Sales Development, and Customer Marketing to maintain a highly effective marketing operations tech stack…
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Revenue Creation Framework with Latane Conant and Saima Rashid
Welcome back to 6th Street Live, our Ask Us Anything- style session where 6sense’s senior marketing leaders share how we use our platform so you can level up your 6sense game. We're ending 2024 with a bang. On November 21st at 1 PM CT, @Latane and @Saima will share 6sense’s new Revenue Creation Framework, a proven…
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Wednesday Wisdom: The B2B Backchannel – Most Buyers Engage Non-Sellers Before Sellers (New!)
Hi all, We have a new report to share with you today! Its no mystery that the B2B buying journey is complex. Over the past few years of research, we’ve been fascinated by what buyers have taught us. And, with each new discovery, more questions tend to emerge. One question we couldn’t ignore was this: Are buyers…
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*NEW* SourceForge Integration for Mutual Customers!
We’re happy to announce that mutual customers of SourceForge and 6sense can now leverage SourceForge data in segment filters! Leverage SourceForge intent data to build segments and gain valuable insights including data from 20M monthly B2B software buyers from the world’s largest software comparison website. Here are the…
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How does 6sense track pipeline from CE?
As a Solutions Consultant for CE, this question comes up a lot when talking to new potential customers - how do we track our pipeline that comes from CE? Today, I am going to share how we do it at 6sense! Now, part of this process does derive from how we actually have BDRs tracking meetings (see more here!). In short, here…
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Metric Monday: Continuing Discussion on Outreach Before the 1st Formal Buyer-Seller Interaction
Hey all, Last week, we discussed how long buyers reported receiving outreach from vendors before their first proper interaction with sellers. The data showed that 83% of buyers received outreach prior to initial contact, with 32% receiving outreach for days, 30% for weeks, and 19% for months. Despite this, buyers still…