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Countdown to the 2025 State of the BDR Report: How Many BDRs Multi-Thread?
Hi everyone, We're counting down to the release of our 2025 State of the BDR Report this Friday! Waiting isn't easy, and we're excited—so we're sharing a stat each day leading up to the launch. Today's topic: Multi-threading In B2B, the best practice for identifying sales-ready buying processes is to attempt to contact…
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Keyword Imports
Currently working on cleaning up our keyword list and getting ready to translate them. After this process, we quickly realized there would be a lot of keywords to input. What is the best way to import potentially hundreds of keywords?
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🎥 6th Street Live: How I Built an Award-Winning 1-to-few ABM Campaign Using 6sense
In this webinar, our Sr. ABX Manager, @Chris Frampton, gave a behind-the-scenes look at how used 6sense Revenue Marketing and Sales Intelligence to build and execute an ABM campaign targeted at Tier 1 & 2 accounts. This campaign hit 131% of its pipeline target, so you'll want to check it out! Watch the recap.
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Countdown to the 2025 State of the BDR Report: How Do BDRs Feel About AI Tools?
Hi all, We're counting down to the release of our 2025 State of the BDR Report on Friday! Until then, we’ll be sharing a stat per day. A very hot 🔥 topic covered in the report? AI. How many BDRs are using it? How do they feel about it? In an ideal world, how much AI integration would they want—full, moderate, or just as a…
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Can Conversational Email reply in a different language?
We're looking to launch a German CE outreach campaign. I can see that it generates initial emails in German, but does it also effectively handle replies in German? I would love to hear from anyone who has tried something similar. Can you provide any insights on what worked well, what didn’t, and any challenges you faced?…
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Driving Revenue from Target Accounts: Operation TAP DANCER
Hey everyone, Stef Iacono, EMEA Marketing Director here. I wanted to share more about Operation TAP DANCER; an orchestrated play to sell to our EMEA target account list. Building on the strategy outlined by @Saima our SVP of Marketing, this program led to 80%+ of our revenue being generated from Target Accounts - so i'd…
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HIRING! REMOTE Part Time Programmatic Contractor
We’re seeking a talented Contractor, Programmatic Display Manager to join our team at ROI·DNA, where we prioritize culture and care for our people. If you're passionate about programmatic strategy and thrive in a collaborative, inclusive environment, we want you! You have 5-7 years of experience in programmatic display…
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Are your Sales Enablement people over-achievers?
Hopefully by now you are aware of the Sales Certification as the best way to get your sellers educated (and entertained) on 6sense Revenue AI for Sales™. It not only covers how the product works, but also the larger context around buyer's intent and the nuances of our AI models. If you are not already sending new Sales…
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Metric Monday: Countdown to the 2025 State of the BDR Report - Supported BDRs Earn More Quota
Hi all, Happy BDR Appreciation Week! 🎉 This week is all about celebrating BDRs and equipping you with insider tips to boost your skills. Here’s what’s in store: 💙 Hands-on guides to elevate your prospect outreach, social selling, multi-threading, and more. 💙 AI-powered strategies to make your workflow easier and help you…
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Wednesday Wisdom: Science of B2B Statistics Glossary - Correlations
Hi all, Not our typical #WednesdayWisdom reading recommendation, but I wanted to highlight a resource from the research team: our Statistics Glossary. We created it to help you better understand our research and grasp common statistics we encounter in both professional and personal contexts. It’s designed for everyone,…
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Performance Marketing Manager - FULLY REMOTE
Job description and application here: Looking for expertise in using 6Sense in combination with Google Ads, LinkedIn Ads, ABX 1:1 and 1:Many campaigns as well as content syndication and other paid media channels.
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What’s Next? A 6sense Reveal Virtual Event
You’re invited to our upcoming What’s Next? A 6sense Reveal virtual event on March 25th! You’ll get an exclusive first look at our latest innovations transforming how revenue teams like yours work. We will reveal: An all-new product that brings your entire revenue stack together (Beta customers are seeing a 50% increase in…
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Account intent with ad clicks
When you run ads, you can see what accounts are clicking on our ad to go to our website. I can click on each individual account to see what their intent is, but I have to manually click on each. Is there a way to group accounts with higher intent in a mass way vs clicking on each individual account?
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6sense Marketing Campaign Strategist - REMOTE - BMC Software
Link to job posting : https://jobs.bmc.com/Careers/JobDetail/Sr-Strategic-Marketing-Mgr-USA/43569 Join us as a 6sense Marketing Campaign Strategist! As the 6sense Marketing Campaign Strategist for BMC, you will be responsible for leveraging the 6sense platform to design and execute targeted, account-based marketing (ABM)…
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📚🎥 How FireMon Optimizes Multi-Channel Campaigns with 6sense Audience Workflows
FireMon has maximized their go-to-market strategy with 6sense Audience Workflows and Sales Intelligence. In this case study, FireMon's top marketers explain how they launched Audience Workflows and streamlined their Sales Intelligence rollout with the support of 6sense Professional Services. @Taylor Allewelt
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🎥📚Corporate Visions Accelerates Growth with Audience Workflows
Corporate Visions previously dealt with data ogres and phantom MQLs. So, they embarked on a transformative journey with 6sense to modernize their go-to-market strategy with intent data, sales intelligence, and generative AI. Learn how they increased marketing's pipeline contribution by 268% YoY in our latest case study:…
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Wednesday Wisdom: Most Buyers Find Non-sellers to Engage With Before Talking to Sellers
Hi all, We've discussed how over 70% of buyers engage in backchannel conversations with subject-matter experts, executives, or other non-sales personnel from vendor organizations before ever speaking with a rep. For selling organizations, this means these conversations are happening—with or without their awareness.…
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Question about "impact rate"
Hi there- I am trying to determine the impact rate for a highly targeted, short-lived display ad campaign that we recently concluded. Based on the numbers shown in the attached screenshot, would the impact rate be 0.66% or 66%? I'm just not sure if I'm supposed to multiply impact rate by 100 or not. 0.66% seems awful low.…
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Exciting news: 6sense is now available on AWS Marketplace!
That means faster onboarding, smarter spending, and smoother procurement. Here’s what that looks like: Accelerated Time to Value – AWS Marketplace simplifies renewals and upsells, enabling quicker onboarding so your team can see results faster. Maximized Budget Efficiency – Leverage your pre-committed AWS spend to invest…
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🚀 Looking for New Opportunities 🚀
Hi everyone! 👋 I’m currently exploring new opportunities and am excited to bring my experience and passion to the next role. I have a strong background in sales and sales leadership, with a deep understanding of the 6sense platform. As a huge supporter and advocate of 6sense, I’ve seen firsthand how its capabilities can…