Recent Discussions

In August, we introduced AI Personalization for AI Email, giving you the power to create hyper-relevant messages that speak directly to each buyers' unique situation, challenges, and needs. But to fully unlock this potential, you need to understand the strategic difference between two key feature components: Introduction…

Kerry never fails to give a good analogy! In his latest article, our head of research @Kerry compares B2B marketing to single-celled organisms. Amoebas sense and respond to their environment — moving toward nutrients, away from toxins, and adjusting constantly. Most marketing teams, by contrast, have operated in “transmit…

The replay from today's Intelligent Workflows in Action: 6sense Customers Share Their Winning Playbooks webinar session is now available! Watch it here now. ICYMI: In this special edition of the BLUEPRINT webinar series, the three finalists from 6sense's Show Your Workflow competition showcased how they’re turbocharging…

When clients ask us to review their account-based advertising campaigns in 6sense, the request is almost always an open-ended query: “Can you take a look and tell us how to make this perform better?” Over time, we’ve developed a consistent process for answering that question. In this post, we’re sharing the exact steps we…

In B2B marketing, digital advertising isn’t just about generating clicks or impressions, it’s about driving measurable business outcomes. The most effective campaigns are built with a clear goal in mind, whether that’s strengthening brand perception, fueling pipeline, or winning business from competitors. Yet, too often,…

Hey all—we recently got our hands on data from ~625,000 emails sent in the first half of 2025. Lots of interesting findings we’re excited to share. If you want an answer, looks like managers are your best bet! @Kerry

Location: Boston, MA Hybrid – in office Tue/Thu. [For the right candidate we could make an exception to hire in LA.] We’re scaling fast at Rhapsody, where our interoperability platform powers the data of healthcare. Now we’re looking for a BDR with 1–2 years of B2B SaaS experience to fuel pipeline and accelerate growth.…

Senior Marketing Operations Manager - ABM role with full 6sense administration - own account identification, intent monitoring, and MQA scoring for a company used by 100,000+ organizations. What makes this special:✅ Lead 6sense strategy (not just execution) ✅ Work with cutting-edge ABM tech stack ✅ Senior-level autonomy at…

Announcing the 2025 Breakthrough Awards Finalists! The results are in—and these teams are redefining what it means to break through. From AI-powered innovation to lightning-fast execution, our finalists stood out for their bold strategies, measurable impact, and unstoppable momentum. Customer Award Finalists Through their…

As demand for AI Email grows and customers discover the most effective ways to use it, I’d like to share some key insights and learnings from our recent customer conversations. Before I get started, I want to reemphasize a point that often gets forgotten: AI Email is NOT email marketing. Traditional B2B email marketing…

We’re looking for a Senior 6sense Strategist (India-based) with 5–8 years in B2B marketing, ABM, and demand gen, and at least 2–3 years of direct 6sense strategy experience. The role involves hands-on work in platform setup, integrations, segmentation, and journey mapping—plus aligning 6sense data with SEO, paid media, and…

Hey all, I’m excited to share the first episode of a new video series from the 6sense Research team: Statistically Speaking, co-hosted by myself and our Head of Research, @Kerry. Short, plain-English episodes about the benchmarks and headlines we all run into every day. We unpack common statistical misconceptions, look at…

In Sales Intelligence, recommended contacts appear in two places within the web app: Highlights section on the Account Details page Persona Map 1. Highlights Section - Account Details Page This section shows two types of recommendations: a) Contacts to Reach These are contacts already in your MAP/CRM that 6sense recommends…

6sense BVA FAQ This will have FAQs for common questions about the 6sense presales value estimates (BVAs). Work in progress

Please email me directly @ courtney.occhiogrosso@amexgbt.com if interested or Apply here: https://travelhrportal.wd1.myworkdayjobs.com/Jobs/job/Mexico/ABM-Analyst_J-74744

We shared some fun facts, like how @bailey.booher@6sense.com saw FIFTY live music acts last year and @Ethan Warlick has officiated 10 weddings (!!), but this webinar was really all about taking a deep dive into the what, why and how behind 6sense’s intent-based nurture strategy. We also walked through how to build a…

If you think you’re personalizing for your buyers with A/B testing… think again. Today’s buyers expect experiences that adapt to their journey, not just button colors or headline swaps. In this post, we share how 6sense users can move from simple tests to journey-based personalization — aligning experiences to intent…

Saw this meme👇️ earlier on LinkedIn and our latest research points in much the same direction 🤪 - I'd add one more panel that says “And we want it for free.” When we surveyed marketing leaders earlier this year, about half had a dedicated budget for AI. Yet in our most recent Buyer Experience study (details coming soon 😉),…

Apply here: https://job-boards.greenhouse.io/spycloud/jobs/6971388003 SpyCloud is on a mission to make the internet a safer place by disrupting the criminal underground. SpyCloud’s solutions thwart cyberattacks and protect more than 4 billion accounts worldwide. Cybersecurity is an exciting, evolving space, and being at…

A common question from people setting up a Push Segment Name Orchestration or Workflow is whether or not a name is cleared out when an account leaves a segment. The exact behavior will depend on how your Orchestration/Workflow has been configured. In Workflows you have the option to either "Push Segment Names to All CRM…