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6sense Segments for Google Ads
As B2B marketers, you understand the value of precise audience targeting in Google Ads, and as of May, 6sense offers a powerful tool to help you achieve that. I’m excited to highlight our new product that empowers marketers to easily, effectively, and affordably engage buyers with digital advertising: 6sense Segments for…
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Are you heading to Forrester B2B Summit!?
Is your team heading to Forrester B2B Summit April 1 -3? The 6sense team is gearing up for Summit week and we'd love to see you there! Find us at Summit Find the 6sense booth #162 in the Revenue Marketing Platforms Marketplace for hands-on demos and meaningful conversations with our expert team. Stop by to snag some unique…
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Pause a 6sense ad campaign
Hi All, How can we pause an ongoing 6sense ad campaign?
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Audience sizes
Is there a way to see audience sizes once an ad has been set up? I know you can see this when you set them up, but I can’t find for existing ad sets. Thanks
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Marketing is evolving. Is your team's playbook?
The old marketing playbook is dead—or so everyone is saying. Marketers love to declare things dead (ourselves included). But in this case, the old marketing playbook isn’t really dead, but outdated. The way buyers buy has evolved and our marketing strategy has not kept pace. And it’s only going to continue to change in the…
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Help with segment building for a business new to ABM! Also - hand built 6QAs
I work for a SaaS business who has never really had a great marketing team. We are all new and becoming very well versed in 6sense, but still fundamentally trying to figure out what we should do first. I like the idea of "always on" journey based campaigns - but what's the best way to set up segments and ads? I'm only one…
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🚨 NEW 6sense Certifications
Have you heard? Our team has been busy creating three new certifications for you and your team to utilize. 🙌 Introducing: 6sense Digital Advertising Certification, Next-Gen Sales and 6sense Administration Certification. You can find all the information you need on our new certifications here. Once you complete a…
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Ad Creative Review
Hi everyone! Looking for your feedback on a few creative assets from a recent paid social campaign that we’re considering repurposing for a 6Sense DSP campaign. These creatives are specifically designed to create brand awareness for our Managed IT & Cybersecurity solutions tailored to our Tier 1 accounts (businesses that…
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SAP: Hiring 6Sense & Integrate Platform Manager (Contractor)
[Role is fulfilled] Join the dynamic Marketing Automation Processes (MAP) team in SAP as a platform manager for 6Sense and Integrate Platforms (contractor). We are seeking a highly motivated individual to oversee and manage both the 6Sense and Integrate platforms, which are critical for driving ABM Strategies at scale. The…
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Hiring Demand Generation Manager at Reputation
We’re looking for a Global Demand Generation Manager to join our team at Reputation! If you or someone you know is passionate about generating and driving pipeline for B2B SaaS, and eager to make an impact in an environment of exciting transformation, we’d love to hear from you. In this role, you'll have the opportunity to…
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6sense’s Commitment to Compliance Amid LinkedIn’s Recent Actions
6sense is aware that Apollo.io, Seamless, and Prospero were blocked from LinkedIn on March 6, 2025. Based on our understanding, this action was taken due to violations of LinkedIn’s terms and conditions regarding the access and use of LinkedIn data within these companies’ products. Considering this, we want to proactively…
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Understanding 6sense’s Global Advertising Availability
When it comes to global advertising, reaching the right audiences is everything. With 6sense, you’ve got access to ad inventory all around the world, making it easier to scale your campaigns wherever you need them. Whether you’re going for a regional promotion or a full-on global rollout, knowing what’s available in each…
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Ad Creative Review
Hi everyone! Looking for your feedback on a few creative assets from a recent paid social campaign that we’re considering repurposing for a 6Sense DSP campaign. These creatives are specifically designed to create brand awareness for our Managed IT & Cybersecurity solutions tailored to our Tier 1 accounts within…
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Partner Marketing with 6sense - can anyone share some best practices?
Hi! We're new users of 6sense trying to figure out how we can use the intent data for partner marketing. Does anyone have a use-case they can share? Or best practices for incorporating the intent keywords to support partner marketing? Any advice on how to create a partner dashboard that will help unlock the dark funnel…
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[6sense for 6sense] - Segment Analytics
Hi there! Saima here from the Revenue Analytics team 👋. I'm going to take some time over the next few weeks walking you through examples of how we leverage insights from 6sense platform reporting to augment our understanding of our business and drive the right type of Marketing and Sales activities. Aside from our top line…
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Wednesday Wisdom: Engage Them & They Will Come – Why We Need to Stop Begging for Meetings
Hey all, The research team also has a podcast, hosted by our team lead, Kerry Cunningham. The latest podcast episode unpacks a topic we’ve been covering a lot in the Research Road lately: the role of BDRs and SDRs. With most buyers waiting to engage vendors until AFTER they've chosen the vendor they want to buy from,…
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NEW! Frontline Sales Manager training course online and available for download
There is a 1-hour Frontline Sales Manager training that has been available online for about a month now at https://certified.6sense.com/flm-training. Managers could Sign Up (not Sign In) and take the course that covers 3 of the foundational capabilities of 6sense (account matching, buyer's intent, the Buying Stages model)…
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Front-line sales/XDR manager certification???
I could have sworn a few weeks ago that a new certification had been launched for front-line sales/XDR managers but I went into Certification Corner this morning to start the cert and it seems to have disappeared or have been removed. Am I imagining things or did it in fact get taken down?
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Ad Creative Review
Hi everyone! Looking for your feedback on a few creative assets from a recent paid social campaign that we’re considering repurposing for a 6Sense DSP campaign. These creatives are specifically designed to create brand awareness for our Managed IT & Cybersecurity solutions tailored to our Tier 1 accounts (businesses that…
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Metric Monday: Most BDRs Now Report to Sales
Hi everyone, There's sooo many benchmarks in our 2025 State of the BDR Report, so I'll be using this space to continue highlighting those. Each year, we ask BDRs whether they report to Marketing or Sales. When we first tracked this in 2022, the split was 60/40 in favor of Sales. Since then, the gap has steadily widened,…