6sense Segments for Google Ads

Courtney Smith

As B2B marketers, you understand the value of precise audience targeting in Google Ads, and as of May, 6sense offers a powerful tool to help you achieve that. I’m excited to highlight our new product that empowers marketers to easily, effectively, and affordably engage buyers with digital advertising: 6sense Segments for Google Ads.  

We strive to ensure every ad dollar you spend is done as efficiently and effectively as possible. By unifying data, insights, and execution with 6sense Segments for Google Ads, customers can boost ROI and engagement, knowing that the right buyer is targeted when running ad campaigns.  

The product automates and streamlines the process of identifying, managing, and sending first-party contacts to Google Ads. As new buyers are identified and qualified (via a dynamic 6sense segment), they’re added to the ad campaign. Unlikely prospects can be eliminated. This instantly reduces effort and wasted ad spend.  

Note: Unlike running campaigns on Facebook, you can’t use 6sense’s contact data (third-party contact data) to build a larger audience, instead you can only use contact data you already have in your CRM or MAP (first-party contact data). Contact coverage is an important consideration when using this product. Segments with solid contact coverage (5-10 contacts per account) perform best.  

Our data and enrichment capabilities also help customers reach more of their target audience on Google Ads. By appending additional contact information such as business and personal email addresses, phone numbers, and locations, 6sense customers are seeing an average of up to a 2x increase in Google match rates.  

Key functionality of the product includes:  

• First-Party Contact Enrichment: Empowers users to create 6sense segments and match first-party contact data, including known emails and phone numbers. Enriching existing first-party contacts with additional data from 6sense, such as alternate emails and phone numbers, improves match rates in Google Ads, resulting in 6sense customers achieving average match rates of over 70%, well above Google’s benchmark of 29%-62%.  
• Robust Data Updates & Management: Data enrichment and management automatically creates and updates account and contact data using available 6sense B2B intent data, AI-driven buying stage, firmographic, and technographic data.  

Check-out the full list of Google Customer Match partners, here.  

See Also: 4 Revenue Plays for Google Ads

Kimberly Conklin

Good stuff! 🙌

Rachel Zerilla

Would love to know how this is going so far! I'm sure this is positively impacting campaign performance!

saraboostani

yess let's hear it!

nikke6

Question: Shall we assume that the term "contacts" in this context means both leads and contacts from our CRM that are being matched/uploaded to Google Ads by way of the chosen 6sense segment?