Wednesday Wisdom: We Need a Golden Rule Reckoning for BDRs

saraboostani

Hey all,

Head of Research, @Kerry, put together a quick post on something that’s simple, but often overlooked, and effective: applying a golden rule to BDR outreach.

In it, he shares what he calls the Golden Rule Reckoning for BDRs — a way to rethink outreach by asking, Would I engage with this? If not, it’s probably time for a new approach.

Kerry covers:

🔹 Why respecting buyer timing matters more than hitting call quotas
🔹 How intent signals and relevant content can replace generic cold calls
🔹 What happens when you measure BDRs like brand ambassadors

Quick read. Super practical. One of those “why aren’t we all doing this?” kind of things.

https://6sense.com/blog/we-need-a-golden-rule-reckoning-for-bdrs/