Metric Monday: Changing Trends in BDR Tenure

saraboostani

Hi all,

Half of the Research team was out on PTO (that’s 1 of 2 people 🤣 — yes, we’re a small but mighty team!), but I’m back and ready to pick up where we left off following the release of this year’s BDR report.

One (of many) interesting finding(s): BDR tenure has gotten longer since we began tracking it in 2022.

BDR roles are often popular entry points for early-career sales professionals, offering hands-on experience with sales processes, customer engagement, and collaboration with account executives. Most of the BDRs we’ve surveyed over the years have been in their second BDR role, with just under two years of overall experience and just over a year in their current BDR position.

In the chart below, you’ll see a statistically reliable increase in both current job tenure and total BDR tenure from 2022 to 2025. While the difference is modest—about 3 to 4 months longer on average—it signals a meaningful trend: BDRs are staying in their roles longer. This may be tied to a cooling job market for more senior revenue roles.

Let’s see how this trend continues to evolve over the next year 👀

https://6sense.com/science-of-b2b/the-2025-science-of-b2b-bdr-benchmark-succeeding-in-a-changing-landscape/

@Kerry