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Head of Marketing Operations @ Morningstar
Morningstar is looking for a Head of MOPs who will report directly into the SVP of Corporate Marketing. Chicago is preferred but other global locations would be considered. Full details here - https://careers.morningstar.com/us/en/job/REQ-049557/Head-of-Marketing-Operations
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Take the Stage at Inspire UK 2025 – Apply to Speak!
Inspire UK 2025 is coming to London on 4th June - and we’re looking for dynamic speakers! This is your chance to share expertise, success stories, and actionable insights with top industry leaders. Two Breakout Tracks: Inspire Stage: Step onto the Inspire Stage and join visionary leaders sharing bold strategies,…
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Ad Types Explained
6sense supports five different ad types: Banner ads Animated HTML5 ads Dynamic HTML5 ads Native ads Video ads Which ad(s) you should run depends on campaign objective, creative bandwidth, and other factors. You can find more on each ad type -- including examples -- here or by clicking any of the links above.
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Looking for a rockstar ABM Campaign Manager - B2B SaaS (100% Remote)
Hi everyone, We're looking for a rockstar Marketing Campaign Manager to launch integrated ABM Campaigns using 6Sense and with awesome tech stack and demand gen team at ServiceChannel, an operating company of Fortive. Marketing team is on the west coast but company is fully remote. Please apply if interested or pass along…
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One-to-One & One-to-Few Campaigns at 6sense
One of the most commonly discussed topics within Marketing here at 6sense is how to effectively target a smaller subset of accounts in an effective, meaningful way. After speaking with Jeff Siegel, our Director of Strategy, I've compiled a few best practices on the topic below: Target multi-country variants of accounts and…
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High Impact Programs for Lower Budgets
Hey Team! It’s your Friendly CSM, Suchita with Nikki Gloudeman, our fantastic Director of Creative Services to share some high impact tips to drive campaign ROI. After working with a lot of our customers, I’ve seen my customers experience changes in their marketing budgets or have to generate a lot of ROI with minimal…
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How We’re Betting on AI (And Why You Should Pay Attention)
So I am fresh off B2BMX this week...and what a ride! There were a number of themes that kept coming up , but as you would expect, one that was extremely top of my was AI. The conversation wasn't "What is AI and why do I care" (pretty sure we're all past that at this point), but rather "How do I leverage it within my work…
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Digital Marketing & ABM at Plaid
We’re looking for an analytical marketer to help scale our digital and account-based marketing programs. The ideal candidate has experience in executing strategy for digital marketing channels at a fast-growing company. You will leverage your channel expertise, cross-departmental communication, creative skills, and an…
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Lead to Contact Process - Need Outside Perspective
I’d like to gather some perspectives on Lead-to-Contact conversion strategies and policies. We are currently working with an external Salesforce consultant who proposes changes to our process, and I am unsure whether I should continue pushing back or adopt the new approach. My company primarily uses the Account and Contact…
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Custom 6QA
Hi fellow RevHeads - We are exploring the use of custom 6QA definition for our company (I've read the documentation here in RevCity). My goal here is to crowdsource a bit….Do any of you also use custom 6qa? Why or why not? If you did switch to a custom definition - any tips, tricks, or "gotchas" you could share?
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Metric Monday: Are AI-led BDR Teams Hiring Humans at the Same Rate as Non-AI Teams?
Hi all, As AI adoption ramps up—especially in BDR roles—one question keeps coming up: Is AI replacing BDRs? In our latest research on the BDR function, we compared teams that have adopted AI with those that haven’t, asking whether their teams had grown, shrunk, or stayed the same over the past twelve months. What the data…
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What in the world is 6sense revealing?! 🤔
You may have heard that we're revealing a new product on March 25th. Which begs the question… what do you think is coming? And of course, don't forget to register for What's Next? A 6sense Reveal on March 25th at 8 AM PT / 11 AM ET / 4 PM GMT.
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Sales Conversational Emails
Hi all, I'm curious to hear from people who have the Sales Conversational Emails. Are you using it alone or with something like Apollo.io, SalesLoft, or Outreach, etc? If you use it alone, how does your sales team like it? What are its pros and cons? How easy was it for your sales team to adopt it? We're looking into…
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🎥 6th Street Live: How I Built an Award-Winning 1:Few ABM Campaign Using 6sense
Childhood sticker book nostalgia, hyper-personalization, and an 18X ROI – @Chris Frampton's B2Beautiful Game campaign really had it all! Thanks so much to everyone who joined us for the live session and submitted questions. If you have any other questions for Framps, please drop them below!…
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NEW JOB: Demand Generation Manager
Passionate about building multi-channel campaigns that turn intent signals into real pipeline? Malbek is looking for a results-oriented Demand Generation Manager to take our demand and ABX strategy to the next level. If you love running A/B tests, building high-impact campaigns, and using platforms like 6sense to drive…
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How to integrate 6sense with Google Analytics
Curious about how to integrate 6sense with Google Analytics? Thanks to our friend Justin Dunham at Ercule, here is a step-by-step article on how to set up the integration and gain a more comprehensive outstanding of your website's performance and the behavior of specific accounts. ****UPDATE!***** The above article…
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Wednesday Wisdom: BDRs Succeeding in a Changing Landscape
Hey everyone, If you haven’t had a chance to check out our 2025 State of the BDR Report that we dropped last Friday, you can find the link below. We'd love to hear your takeaways—especially from BDRs—on how your own experiences compare to the industry benchmarks from your peers!…
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TrustRadius Product Comparison Intent Updates
If your organization has been leveraging TrustRadius’ trial product comparison intent data, there are some important changes to this freemium integration that you need to know about: As of February 1st 2025, TrustRadius discontinued its trial offering of Product Comparison Intent data, which may have temporarily disrupted…
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Senior Manager, Media & ABX Strategy
Job Description: https://job-boards.greenhouse.io/roidna/jobs/6574734 We are actively recruiting for a Senior Manager, Media & ABX Strategy role! Are you someone with a solid ABM/ABX media strategy background, who makes data-driven decisions, and who is eager to roll up your sleeves to support a team of exceptional…
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Segment Report Notifications
Is there a way to trigger notifications via email or Slack based on account updates that happen in a segment report? For this use case: I'm interested in notifying sellers/sales people on our team if their targets move through the funnel (ie. move from "consideration" to "decision").