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Advertising Performance Trend Report now available
Hey, RevCity! We’re excited to share a new enhancement to our Ads reporting capabilities. Released this week, you can access the Performance Trend Report through the Advertising home page or Reports tab. Easy-to-use filters and data visualization now make it easy for you to slice campaign performance and reveal insights to…
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Metric Monday: How B2B Buyers Divide Vendor and Third-Party Content in Their Buying Journey
Hi all, We’re currently writing a few new pieces based on data we collected shortly after wrapping up our 2024 Buyer Experience Research. In this follow-up round, we heard from over 600 B2B buyers in North America and included new questions about the timing of key activities during their buying journey. One question asked…
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Rev up your RevEngine in 2025!
We always hear that Q4 is Sales' crunch time. But what about Marketing? Not only is it marketing's biggest quarter for execution - to seed Q1 pipeline and help accelerate and close Q4 pipeline - but it's also when marketing needs to assemble its strategy for the coming year. And of course, the past few years has had it's…
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How to Monitor and Boost Your Team's Engagement
Optimizing your team's engagement with 6sense is important to fully realizing the platform’s potential and ensuring you maximize your investment. 6sense is designed to drive significant results, and our customers have seen remarkable benefits. Our customers generate revenue more effectively with 6sense: 133% increase in…
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Translations - Solution for global teams
Hi everyone, For those of you using CE and working on global teams with significant regional efforts, how are you managing campaigns that you want to launch globally but need to regionalize for other languages? For example, when engaging with customers in Germany, communications need to be in German. However, since the AI…
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Have ideas or feedback about RevCity?
We'd love to hear it! Drop us an email at revcity@6sense.com or add a comment to this post!
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Wednesday Wisdom: Different from the Rest: Manufacturers’ Unique Path in the B2B Buying Journey
Hi all, There's a really interesting story about how buyers buy in the Manufacturing industry. Manufacturers purchase hardware and machinery nearly three times as often as buyers in other industries. These types of purchases, regardless of the industry, are typically lower in cost, involve shorter buying cycles, and follow…
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Spring Health is Hiring!
(Reposted from LinkedIn) We're hiring on our Growth team at Spring Health and I wanted to share some of the amazing roles we've just opened. Our Growth team is led by the remarkable Amanda Raines, and works closely with cross-functional teams, including Content, Product Marketing, Sales, and Marketing Ops, targeting our…
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Best Practices in Keyword Auditing
Hi everyone, We are currently in the process of cleaning up our keywords in 6Sense and wanted some ideas or best practices from others on their process if they have gone through it. We decided to include our PMM team since our keyword groups are split by our products. This allows them to go in and include/exclude keywords…
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Metric Monday: B2B Buying - 12 months, 11 Stakeholders, 4-5 Vendors, and 800+ Interactions
Hi all, Our team put together these great graphics of some of the key stats from our B2B Buyer Experience research this year. These are the averages across 2,500+ buyers from North America, Europe, and APAC. I think these stats do a good job of summing up the fact that B2B buying is a significant investment—not just…
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Ad review
Hi everyone, I’m Hanna, a Senior Marketing Manager at Trend Micro. @Stephanie Davis (6sense), our account lead at 6sense, has kindly recommended this forum as a great place to share our digital banners for your creative team’s review. Apologies for starting a new discussion but I am having issues posting in the original…
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How to Set Up Intent-Based Nurture Campaigns with 6sense
Looking for a multi-channel demand gen play to progress accounts through the buyer stage? At 6sense, our “always-on” intent-based nurture campaign does just that. This approach tailors emails and ads to each account’s intent signals and buying stage, leveraging 6sense segments and our new Audience Workflows tool for…
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Quinyx - Digital Marketing Manager - Global
Quinyx is looking for a Digital Marketing Manager to own and manage global digital presence. Apply directly here - https://careers.quinyx.com/jobs/5031445-digital-marketing-manager Do you want to help us unleash the secret to how happy employees create a happy business? We are an innovative, agile, and continuously growing…
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Salesforce Account Hierarchy Intent Data
We use 6Sense w/SF CRM; we are experiencing an issue with deciphering intent data/surges. Our prospects and customers include many large health systems; we are integrated with Definitive Health for data integrity. In SalesForce there is a hierarchy of these accounts with the health system at the top level and the various…
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HQ/Subsidiary triggering 6QAs
Hello! We are seeing several 6QAs triggering due to HQ/Subsidiary relationships, and I am curious how others in the community handle this. Thanks!
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Wednesday Wisdom: How B2B Buyers Navigate Hundreds of Interactions to Choose the Right Vendor (New!)
Hi all, On Monday, we discussed the top reasons B2B buyers select a winning vendor. Across industries, solution types, and more price, product/solution features, and ease of implementation consistently ranked in buyers' top five reasons. However, other factors like vendor reputation and thought leadership weren’t far…
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'Tis the season for Annual Planning! Here's some resources to help you out!
Annual Planning is so often an *eye roll* moment for most marketers: -it is time consuming -you build it to share with the board, but never really look at it again -it doesn't really provide the marketing team with guidance for the coming year -your executive team is going to derail you with requests anyway throughout the…
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How to Track and measure 6QAs over time!
Hello! Chris Dutton from 6sense here! One question that comes up time and again is “How do I track the impact my 6QAs are having on pipeline and revenue”? That’s a great question, and it’s absolutely the right question to be asking. The first thing I recommend you do is “stamp” the 6QA value that's on the account, onto the…
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Awaken the Dead
Awaken the Dead Tier 1 - CL Opps > 6 months Loss reason - no decision/no response/timing Awareness Tactic - Digital Advertising (Display/Contextual Targeting) based on KWs Consideration Tactic - Conversational Email - been awhile..how are things going. new features or other announcements where relevant + gifting incentive…
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Has anyone used 6Sense to do new vertical testing without an additional model? Tips please!
For additional context — our TAM is pretty far outside of the traditional B2B SaaS audience that a lot of 6Sense users target. We're mostly targeting HVAC original equipment manfacturers, equipment distributors, and then affiliated independent dealers in their networks. We've had some limited success with home services…