Recent Discussions

The 6sense segment sync integration with The Trade Desk allows mutual customers to push first- and third-party audience segments directly to one of the world’s largest demand-side platforms. You can activate dynamic, highly targeted 6sense audiences directly in The Trade Desk across programmatic display, video, native, and…

If you’ve ever wondered what Marketing Operations actually does—you’re not alone. We’re the team behind the curtain, making sure campaigns launch on time, leads flow smoothly, data tells the right story, and tech stacks don’t turn into tech wrecks. But MOps is more than just process and platforms. It’s about: 🎯 Driving…

I love this one! The Only Door Problem: Why B2B Keeps Mistaking the Channel for the Cause by our head of research, @Kerry . Kerry digs into why so many companies still believe MQLs (or other late-stage signals) create demand — when in reality, they’re just catching buyers at the tail end of a long, self-directed process.…

Are you finding it difficult to automate sales outreach on 6QAs? Are you having to rely on Ops to build an automation that adds people to SEP campaigns when an account 6QA's? Automate sales outreach on 6QAs by creating a streamlined audience workflow that automatically adds leads / contacts into an SEP campaign! 2 plays…

As of 09/05/25 we offer FOUR types of certifications: Fundamentals of Next-Gen Marketing This certification is focused on the strategies of Account Based Marketing (ABM) and is applicable to any marketer (or seller, for that matter!) It is based solely on the content of the book No Forms. No Spam. No Cold Calls. WHO can…

Want to give your BDR’s/AE’s real time slack alerts when certain accounts are actively browsing your website? Perhaps it’s a 6QA + Top Tier target account and they just hit your pricing page. What if we could do them one better and give them the account plus the location of the individual doing the research? Would that be…

If you’ve ever been asked, “So… how’s that campaign really doing?”, this one’s for you. At the latest August Ops Success Session, @suchitadonti shared some very practical ways to pull real, measurable value out of your CRM, no complicated data gymnastics required. The ops-focused session focused on two powerful types of…

Hello RevCity, We have a London-based Global Marketing Leader currently searching for a new role. I wanted to share their experience, in case any of our customers have any open opportunities. Further details below and please email me/comment on thread if you have anything that might be of interest! Thanks, Alex Jaeggi,…

This article presumes you already know the following: Buying Committees are not new; selling enterprise solutions has involved multiple stakeholders for decades. Stories about deals closed based on a personal relationship with the Economic Buyer, dinner, or golf, were exceptions, not the rule. Buying Committees are not…

Hi all, Our head of research @Kerry wrote a great LinkedIn article taking on the chatter about LLMs overtaking search traffic and intent data — or so 'they' say. It’s absolutely packed with stats that tell a very different story (some of which are net-new 🎉 from our 2025 Buyer Experience Study coming in November). I’ve…

Free AI Prompt for Faster 6sense Personalization 🚀 Speed up your ABM programs by tagging content instantly by persona, segment, and buying stage. Perfect for 6sense-powered campaigns. Grab the free prompt here: Segment-Based Content Tagging Prompt

Has anybody had this happen? There's no discernable difference within Outreach itself in terms of user permissions between the two individuals, but for some reason I can't find 3/4 of the SDRs I'm working with when I'm trying to designate assignees using the Outreach node.

As someone who leads a Solutions Consulting team that speaks with 6sense prospects every day, I’ve had the privilege of hearing firsthand how ABX and Field Marketing leaders think about their challenges, their goals, and the tools they rely on. One of the most insightful conversations we’ve had recently was with…

As a Solutions Consulting team, we talk to marketing ops and demand gen leaders every day. They’re juggling campaign execution, data strategy, and the never-ending pressure to prove ROI. That’s why our recent conversation with @Chris Dutton, VP of Demand Gen and Marketing Ops, stood out…he’s not just using 6sense, he’s…

I am hiring a 6sense Certified Expert for a Sr Manager, Marketing Automation role. Please apply if you are in the Bellevue, Toronto, or Chicago areas. https://www.okta.com/company/careers/marketing/senior-manager-marketing-automation-7090737/

I'm exploring the idea of creating dynamic HTML5 ads tailored to the pain points of our open opportunities. The challenge is that we don’t have standardized pain points – they’re recorded in SFDC by our SDR team and vary for each account. Given this, I'm wondering if this approach is scalable, or if there are limitations…

Hey all, In early readouts of data we’re collecting now, it appears buyers seem open to considering other vendors after group consensus has been established on a preferred winner. However, the data also tells us (and has for years) that, in actuality, most often (over 80%) they do not. It's fascinating, and it brings me…

The best AEs know they need to prospect even if they have a BDR doing it full-time for their accounts. But let's say you're an AE that doesn't need to, or, more likely, doesn't want to prospect. Is 6sense of any value to them? Absolutely! An AE should login to Sales Intelligence (SI) every single day for the sole purpose…

New research from 6sense, led by @Kerry Cunningham and @saraboostani, confirms what high-performing sales teams already know: Even in the age of AI agents, BDRs still play a critical role in revenue growth. Their impact goes far beyond setting meetings — BDRs are shaping pipeline, driving strategic engagement, and adapting…

Whether you're prepping for the Next-Gen Marketer certification exam or you're already certified and want to refresh your memory, all of the study resources you need are right here! Attached .pdfs include: Fundamentals of Next-Gen Marketing Workbook V2MOM Worksheet Revenue Model Worksheet Sample GTM Worksheet Message Map…