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Best process for excluding non-relevant college and university personas from targeting?
Several of my company's product offerings align well with colleges and universities, however, we have a hard time targeting the key decision makers due to students and other non-relevant personas eating up ad spend and showing false positive signs of intent. I've tried narrowing down persona targeting in campaigns, but it…
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Ultimate Guide to Conversational Email
Hi Rev Heads! Did you know we have a neighborhood for Conversational Email? Whether you're looking to educate yourself on what CE can do for your team or you have questions about getting started or best practices, we have you covered. 🏃🏃♀️🌆Head on over to the neighborhood and interact with us! And check out our latest…
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SFDC Visual Force on Account object not showing for 1 user
Has anyone experienced 1 single user not being able to see the 6sense Account Detail on their Account object? We have the visual force at the top of the object and I see other team members correctly see it, but 1 person does not. This user has the same role and permission sets as the other users.
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Unpublish a segment
How do I unpublish a segment in 6Sense?
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6Sense Display Ads + Hubspot Reporting
We are currently running 6Sense display ads and attempting to build out reporting within our Hubspot instance by using segment names to identify which ad an account has engaged with. To do so we have to take these three steps with our current set up. Build the Engaged segment for that particular ad campaign within Hubspot…
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Cookiepocalypse, 3rd Party Cookies Going Away -- Impacts to Contacts
Our sales team is starting to get nervous around what the changes might look like, come July with the depreciation of third party cookies, for the quality and quantity of contacts we purchase from 6sense for outbounding within their 6QAs. And I find myself having long, sort of convoluted answers for the team, but I'd…
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Web Tag Health Check
If web tags aren't configured correctly on some or all of your websites, you'll miss precious web activity data, which is not recoverable. Want to check the health of your WebTag? While your 6sense Tech Support Team is always there for you, our RevCity Knowledge Base has a self-serve Knowledge Article waiting just for you,…
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Model metrics refreshed today, the 3rd of the month
It's the 3rd of the month. Model metrics refreshed for everyone today. In case you need a reminder why I believe every Predictive customer should share them with their entire sales team today or tomorrow, the article is below:
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Stage-based Advertising KPIs
Display Campaign KPIs When it comes to benchmarking 6sense display advertising, it is recommended that you focus on building your own benchmarks based on your organization's unique market, spend strategy, brand power and content. Giving general benchmarks is difficult since strategic approaches vary and can be impacted by…
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Frequently Asked Questions about Model Refreshes
What is included in a Model Refresh During the process, we’ll delegate a Revenue Technology Consultant to work with you closely within a predetermined time period, usually no more than 45 days. To ensure that at the end of this process your team is confident that your 6sense models are performing as best as they can be,…
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Best Practice: When Does My 6sense Model Need to Be Refreshed?
(See: Model Refresh Explained for further information) 6sense recommends a model refresh when there are major changes in your data such as: CRM system migration from one instance to another MAP system migration from one instance to another if there is historical data from the new system going back at least 6 months;…
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Model refresh explained
During onboarding 6sense tested and trained multiple possible models for you to determine the models that work the best (give you the highest lift) with your data. In general, 6sense intent models learn continuously and automatically from new data that fall into the existing pattern of the taxonomy on a daily basis and do…
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🎥 The Hard Facts About Intent Data: Webinar Recap & Recording
Hey y'all, Two weeks ago @Kerry hosted an expert roundtable with speakers from Bombora, G2, and @KristaB from Ivanti! This webinar session covered: What intent data is and what it isn’t What intent data reveals and how it benefits your entire revenue organization How to combine intent data with predictive AI to pinpoint…
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Houston, TX - User Group Interest
Howdy friends! My name is Jo Monroy and I'm with Calix. I'm hoping to collaborate with fellow users in the Houston area to set up the first user group in the area. Previously, I worked in the competitive energy industry in Houston but have since moved to Broadband/Fiber deployment. Connect with me on LinkedIn and let's…
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Any success with 6Sense contact orchestration enrichment?
We have our orchestration enabled, but currently are just having reps manually "purchase" contacts within the 6Sense Salesforce iFrame. They all get a certain number of credits per month to use, but I'm expecting adoption will be slow given since they already have so many other tools offering them contact info. Is anyone…
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Will you be in Austin for Forrester B2B Summit 2024?
Howdy! We're so excited to gather in Austin May 5 – 8 for Forrester B2B Summit. We’re leading exciting sessions on stage and featuring the latest demos at our booth in the Marketplace. You’ll also be able to find us across the street at Coppertank and Micheladas for Connect and Club6 (IYKYK). Connect is our dedicated…
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Best Practices for Intent Based Segments
Hi all, posting a question here from one of my customers to bounce it off of the community. They are trying to build out SF reporting to see successes to allow for optimization. Right now, an account can technically qualify for more than one segment so reporting is messy and hard to differentiate which segment has the…
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Selecting Target Accounts for Sales
It’s been just over a year since we started planning our first “proper” EMEA ABM playbook for our target accounts - the birth of Tap Dancer (see post on Driving Revenue from Target Accounts). As we've just gone through an account refresh, I thought might be interesting to dig in a little to the first part of this process,…
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Historical 6QA Info/Data
Hello all, Curious to hear from others around tracking Historical 6QA Info/Data within CRM (SFDC)! With the default 6QA customizations, the 6QA data that is tagged as well as pushed to SFDC Accounts holds for the 60-day window and then is refreshed and wiping/nulling out that data. But we are interested in the historically…
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How are you handling multi-source attribution/influence?
It's that time of year where our marketing leader gets inundated with requests for attribution reports. We have several fields that we use for that purpose, but each one reports slightly differently. I'm about to use the L word, but here it goes: We're currently using various fields: original lead source, latest lead…