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Reminder: Universal Analytics Data deleted on July 1
Just a reminder that Google will stop allowing users to access Universal Analytics (GA3) data on July 1. This is pertinent to 6sense because many companies have years worth of site analytics data enriched with 6sense company details in UA. This is useful for many kinds of analyses, including long-term attribution projects.…
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6QAs and Hot accounts
In the sales intelligence dashboard, are 6QAs and hot accounts used interchangeably?
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Which LinkedIn advertising feature is right for you? 6sense Segments vs 6sense Campaigns for LI
This week, we expanded our partnership with LinkedIn so now you can build, launch, and manage LinkedIn campaigns directly within the 6sense platform. This makes it easier for you to test and learn how 6sense dynamic segments can optimize your paid social channels. Not currently running LinkedIn advertising or just getting…
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Creative support - Any feedback on this creative?
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🚀 6sense Inspire UK Attendees Don’t Miss Out - 6sense RevCity London User Group Event Next Week! 🚀
Attention London ABM Community & 6sense Inspire UK Attendees, this one is for you. Just a reminder that the 6sense RevCity London User Group Event is happening next week. Hosted by us (Gilroy) in partnership with 6sense, this is an unmissable evening where we’ll delve into "Predictive Buying Behaviour" and explore how AI…
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Basic Segment Behavioral Analytics Question...
I have a basic question that no doubt I should know the answer to! In segment analytics, specifically behavioral analytics, there's an activity called "6sense Media Campaigns" — is this specific to only 6sense advertising, or does it also include other types of advertising run through 6sense, such as LinkedIn or Meta…
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Can 6sense finally share a domain list available for advertising?
Sort of. At the very least, I’m hoping to bring you greater transparency into how we maintain inventory and shape traffic to give you peace of mind in where your ads run. The 6sense DSP has access to a broad range of inventory through all major ad exchanges, including Comscore’s ‘Top 100’ properties, business and local…
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Salesforce reports using 6sense insights
Hi 6sense Community, I am really having a hard time trying to build useful reports in Salesforce with 6sense insights. I installed https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000DqipkUAB as suggested and several report types were created in our Salesforce instance. However, when I try to build any…
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Mapping Marketing Activities and Content to Buying Stages
Hello! I am working on a coordinated plan that outlines the buying stages and how we treat them differently. This is to be a shared document with Sales and Marketing so we are clear on who is responsible for each part of the buyer's journey. I'd love any input you have or suggestions for the bottom three sections - what…
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6 Tips for Optimizing Your 6sense Display Advertising Campaigns
One of the questions that our 6sense CSMs often get asked by our customers is “can you take a look at this campaign and tell me if I set it up right?” There are a variety of ways to answer this question, but they all boil down to two things: The segment that campaign is built on and the campaign settings themselves. Here…
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Personalizing Your Website for Meeting-Goers
I wanted to share a project that many RevCity citizens have directly engaged with…personalizing your Zoom redirect page for various 6sense segments, driving engagement post-meeting. Here's the experiences I have running inside of Mutiny: These experiences are called "redirect experiences," which push specific visitors to…
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Marketo Static List - how do you use it?
Curious how other users are using the orchestration which sends a static list to Marketo Primarily, my curiosity is around the fact that 6sense simply pulls leads/contacts to a static list regardless of the status (disqualified, etc.)…I understand operationally that we would filter from within Marketo. If you use this…
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Best Practices: Custom Talking Points
Find Custom Talking Points in Sales Intelligence The Custom Talking Points feature enables marketers to provide sellers with guided conversation points and recommended content based on factors like a buyer’s behavior, role, and fit. Once configured within the 6sense platform, Custom Talking Points appear on the Actions tab…
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6 Ways to Get the Most Out of Your 6sense Partnership
Hey Team, It’s your friendly CSMs, Suchita Donti and Stephanie Davis here to provide some expertise on how you can get the most out of your 6sense subscription! We’ve both collectively worked with several customers ranging from different industries, GTM strategies and 6sense stages. There are many things that you can do to…
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Please make Conversational Email available for Hubspot
Smaller companies like ours rely on 6sense to accelerate our sales process. In start-up land, every minute counts! We work on Hubspot, and we actually spend more on 6sense than we do on our company's CRM (which we use for our website, client success, CRM, support, MAP, and hosting our product). Obvi Conversational email…
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How Blue Yonder Attracts and Engages More High-Value Visitors with 6sense and Drift
Hey, RevHeads! Are you making the most out of your tech stack integrations? In a recent case study with Blue Yonder, @PT Umphress explains how his team started leveraging 6sense-targeted Drift chatbots — which made daily workflows easier and increased opportunities and influenced pipeline. Learn how PT and his team…
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Pushing Segment Names - last 30 days
Hi everyone - I am attempting to use the orchestation "push segment names" to push a segment name from 6sense to salesforce (salesforce field and segment name are already set up correctly), which will identify accounts who have visited the website in the past 30 days… The issue I come across (found linked in another…
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6sense Advertising Capabilities in EMEA
Targeting Capabilities Due to the importance of privacy compliance, we are frequently asked about 6sense’s advertising capabilities in EMEA. All vendors have limitations when targeting ads in the EU due to GDPR and the ePrivacy Directive, that is true, but we are still able to run successful ABM (Account Based Marketing)…
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B2B-specific segment?
Am I missing it? Is there a way to signify in my segment that I only want to highlight B2B companies?
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🎥 Using AI to Scale Your Account Follow-Up: Webinar Recap & Recording
In a webinar session earlier this week, Michael Brown, Head of Global Business Development at Reltio, and @Chris Dutton, VP, Marketing Operations and Demand Generation at 6sense, shared the why and how for using AI to scale your account follow-up. Listen in to learn: Benefits of using an AI email assistant like 6sense's…