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Sales & Sales Leadership Reports/Alerts
HI all - Looking for new ideas for reports and alerts to get to sales and sales leadership. I have already set up daily and weekly 6sense alerts to sellers + their respective BDRs. I have received requests to make these A) more actionable and B) provide sales leadership with more of a holistic view. Does anyone have…
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Value Cards for your BDRs
Here at 6sense, we value our BDRs. So much so, that we work on equipping them with persona-based messaging so that they’re reaching out to the right people with the right message. Here’s an example of some value cards for one of our top-searched keywords: “Predictive Analytics”. Note that there are different priorities for…
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Accounts in Segments
After having created a segment via list upload, can you "deactivate" specific account(s) within that segment to stop receiving ads? The idea is to plug those specific "deactivated" accounts into a brand new (pipeline acceleration) display ad campaign.
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6sense + Mutiny - FTW
With all the hype around Mutiny following their Surv-ai-or event I was curious how folks in the 6sense ecosystem were using the tool. From my perspective on the BD & GTM side I think the most powerful piece of the Mutiny - 6sense integration is that 6sense segments pop up right in the Mutiny UX and you can then create…
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6Sense for Post-Sale Teams
Anyone have experience leveraging 6Sense Intent Data to trigger risks/opportunities for CSM teams? I'd love to connect - we're smack dab in the middle of this work at Hireology. We're researching delivering Slack notifications vs. ingesting 6Sense data in our CS platform.
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6sense Certification for Marketing Analytics Professional
Hey there, I have a quick question. I am looking to gain a 6sense certification this year as part of one of my goals. That being said, I am wondering what is the best certification, that 6sense offers, for a Marketing Analytics professional. I saw the next gen marketer one but wasn't sure if that was the best one. On top…
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Cookie Deprecation
Hello 6Sense Community, How is everyone feeling about targeting with cookie depreciation getting closer and closer? What are some workarounds or strategies you're discussing? I'm still unclear on how this will impact intent or purchase stage when setting up audiences in 6Sense.
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GA4 Company Data Troubleshooting with Brandon
Hey everyone! A few of you have reached out with issues getting your 6Sense company details data into GA4 as user properties. I'm happy to help. I wanted to take this out of the official 6Sense post on the Google Analytics implementation to avoid crowding the thread. Please feel free to reach out here, post your…
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Executing Stage Based Campaigns
In the world of ABM, there are a variety of ways to ensure you engage accounts at the right time. What we'll discuss in this article is Stage Based Campaigns - this is one of my favorite topics to discuss with my customers as a CSM and is a strategy to ensure you maximize engagement in a repeatable way. Stage Based…
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The 5 Steps for Successful ABM Campaigns [downloadable!]
If you've read @Latane's book No Forms. No Spam. No Cold Calls. you're probably familiar with the concept of the five-step process for creating the most effective account-based marketing campaigns. Step 1: Select the best accounts Step 2: Know about them Step 3: Engage the right way Step 4: Collaborate with Sales Step 5:…
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Live examples of display ads
Hi there, Is anyone able to please share some live examples of display ads on websites created through 6sense? I'm launching my first campaign soon and would like to see how much copy I should have within my graphics. Thanks!
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Majority of accounts in segment are not in market
Hey there RevCity! Piecing together a campaign and the Target Account List we manually-uploaded from our market intelligence platform seems to be mostly in the Target stage. I'm looking into creating an awareness, campaign to drive those accounts into market and wondering if there are any best practices you could share. As…
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Scheduling automated email reports?
Is there a way in 6Sense to schedule an automated campaign performance report to be sent to an email? Specifically, I'm just looking to regularly send a report from the "Distribution to Domain" section under the Performance Overview.
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Users getting an error "User Session Expired" when trying to load the 6sense Sales Dashboard in CRM
Sometimes we might see users get an error trying to load the 6sense Sales Dashboard in the Salesforce CRM Below is the error message This could be because of 2 reasons If there is an adblocker If the 3rd party cookies are blocked on the browser For #1 above the users can try the following steps In Chrome go to the…
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Website Match Rates
For website match rate's what are some good results or what would you say for this graph? I see there is a 73% match rate is there an industry standard to measure against? Also, so we identified 41k accounts but why is that relevant? Just wondering how to present this to an audience who does not understand any of it (may…
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Why did my LinkedIn campaign reach more accounts than I anticipated?
That's a question we hear often from 6sense customers. Asked differently: "Why am I seeing accounts being reached on LinkedIn that are NOT in the segment I synced?" By default, LinkedIn has a campaign setting called "Audience Expansion" which allows for more accounts than anticipated to be reached. The solution is to…
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Good news, the cookie-free future for advertising is already here
Over the past few weeks, my news and social feeds have been filled with speculations and various POVs about Google finally taking steps to phase out third-party cookies in Chrome, initially set to impact 1% of its browser's users with a full phaseout planned for the second half of 2024. Whether or not you believe Google…
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6sense segments with Google Ads
Hello! I am currently testing 6sense segments in Google Ads, and I do not see the scale I hoped for, considering that the match rate was over 90% and the audience size is very healthy. Is anyone else testing this feature, and do you mind sharing where you are seeing success?
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BDR Appreciation Week Awards Closing SOON!
ICYMI: BDR Appreciation Week is happening THIS month — February 26th - March 1st! One of the best ways we highlight these superstars is with our BDR Appreciation Week Awards. These awards recognize BDRs who excel in specific areas of their job … and we want YOU to nominate key members of your team for these awards! Our…
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Competitive Takeout Strategies for Fintech Brands
Hey Team, I have a client who has asked to remain anonymous who has this question, "How are other fintech companies are implementing Competitive Takeout and Renewal strategies with 6sense?" Would love to see any recommendations!😀