-
Advertising: Distribution by job title, how can I see other job titles?
Hi everyone! We're currently running a 1:1 campaign, including advertising. When checking at the account performance we see distribution by job level and function. I'm wondering if and how I could see other job titles that are engaging? For instance I would also be interested in other CXOs reached/engaged
-
🧐 How Many Activities does it Take to Convert a 6QA to an Opportunity?
6sense IS the Secret Sauce, but not the only ingredient… Hi there, Hanna Martin here from 6sense's marketing operations team! 🤗 Of course we wish we could have a 6QA magically turn into a million dollar closed-won opportunity overnight. While a 6QA shows the whole revenue team where to prioritize, when and with what…
-
Using Account Intent Scores in Lead Scoring?
While we have a 6QA process outlined at my organization, we do still have a traditional lead scoring/MQL model. Wondering if other organizations have both, and if so, do you leverage any account insights from 6Sense (like lead is associated with a 6QA → upscore it) to surface the right leads at the right accounts to your…
-
Technographic Data in SI
Looking for more context/information on the new technographic data sources listed in the updated Sales Intelligence Platform. Ex. "human curated" & "people work description", as well as how the confidence score is calculated. Any guidance is very much appreciated!
-
Sales Intelligence People Engagement Trend Question
Hi all — Some of my sellers are seeing anomalies in the engagement trend metrics in the People tab of Sales Intelligence. It seems to be a pattern of contacts scoring an engagement trend up of +69 (no jokes!) but yet, when the seller looks at the reach and engagement activity that drove this sharp increase in engagement,…
-
Pause 6sense Ads
Hi, I have created a 6sense campaign with four different ad groups. After some time, I have seen which Ads are performing better. I want to pause the worst-performing ads, but I don't know how to do it without deleting them. My concern is that if I delete them, I will lose the information on the Ads' performance. Does…
-
Not in CRM Segments - Game Changer!
When training new sales reps and getting them set-up on 6sense, they should create segments for accounts in their territory that are not in CRM. This segments allows them to see the companies in their territory that are not in CRM that are showing intent signals, whether that be keywords searched or website visits. The…
-
Sales Manager 6Sense Workflows
Hello Everyone, I have been using 6sense for a little over 5 years in multiple different roles within a software sales organization. I currently manage 8 AEs within a commercial mid-market business space and I'm curious to learn how other sales managers are guiding and coaching others adopting the practices of 6sense. So…
-
Displaying marketing activities in SFDC
I'm curious about how other companies are handling the display of marketing activities in Salesforce for leads/contacts who haven't engaged yet, such as email sends. I've noticed some instances where these activities are logged under "Activity" or as Campaign members (not a response). Could you share how you're ensuring…
-
6sense Segment A/B Testing
Our team is looking into doing some A/B testing with one of our segments to see how our marketing activities (emails and ads) move the needle on buying stages and/or meetings set. Our hypothesis is that those who are exposed to these marketing activities see higher velocity both through the buying stages and in holding…
-
Why do some companies move backwards in buying stage?
I recently presented a segment report to our execs that showed the 6Sense Buying Stage of accounts in October 2023 that are in 6QA now. The October view showed 110 accounts in "Purchase" while the current view shows only 70. Is there a way I can tell my execs what caused 40 accounts to go backwards in buying stage? They…
-
Have Permissions, Can't Sync to Facebook Ads
I know. "Meta". I just can't bring myself to do it. On to the problem. I've gone through all of the setup steps. I have more permissions in Facebook than my manager who can sync segments to Facebook. But for some unknown reason, 6sense won't let me. I can sync to LinkedIn and Google - just not Facebook. What's happening is…
-
🎥 Roadmap for Scaling Your ABM Strategy: Webinar Recap & Recording
This week @tucker.stoffers, Senior Director of Growth Marketing, and @Talmage Egan, Director of Demand Generation, from BILL discussed how they successfully built and scaled their Account-Based Marketing program. Listen in to hear them share their GTM playbooks, pro tips, and amazing results! Here's the recording:…
-
Ad Creative Review to Boost ROI (April 2024)
Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…
-
6Sense Segments - "Technology Used" filter
Does anyone know how 6Sense gets the list of "Technology Used" keywords when creating segments based on certain technologies? How can I search for a Technology usage that is not a recognized 6Sense keyword... to be specific ... I'm creating a segment to look at companies searching for a certain technology when I try to set…
-
What does is mean if an account has nothing populated in Intent Score?
We have a couple of accounts in hubspot that have no data populated in their Intent Score. The few I've found seem to be in the Target Buyer Stage and also Low Profile Fit and also have not had any activity with either a marketing campaign or our website etc., Is this blank simply because they have yet to engage with…
-
Sales & ABX Alignment Ideas
Hello friends! I am working on continuous alignment of our ABX strategy with our Sales leaders. I have two bi-weekly calls — one for NORAM and one for EMEA Sales leaders. Most of the time I have strong attendance, but they are pretty quiet on the call. I cover the following topics: current and upcoming ABX campaigns…
-
Content syndication leads mapping in Data Taxonomy
We run a lot of content syndication campaigns through our syndication vendors and it has been primarily a lead gen play. In transition to account based world which is focussed more on engagements, the question arises " Is content syndication still relevant?" and if so, how are other teams leveraging content syndication in…
-
1:1 Account template
Hi All, Just curious if anyone has a 1:1 account plan template that they are willing to share :) I really haven't found one that fits what I am looking for. Chatgpt and Bard gave me a great outline, but visually makes a doc a bit cluttered. Just seeing if there is anything someone else is using that wouldn't make me start…
-
6sense Segments for Google Ads - Use Case 1
Hi all, I wanted to highlight some exciting results from utilizing our new 6sense Segments to Google Ads integration. For a refresher on how this works, check out this article in the KB - https://support.6sense.com/knowledge-base/8899607551763-6sense-segments-for-google-ads-beta/. As many of you know, we released 6sense…