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Ask a 6sense BDR anything (Feb 2024)
6sense is a powerful but complex tool - and our BDRs are here to help. We're happy to share our newest RevCity offering - Ask a 6sense BDR anything. Think of it as having your own personal hotline to our BDRs, who know what you're going through and have your back. 👊 Leave your questions and current roadblocks below, and…
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Person-Level Identification & Real-Time Blocking
Howdy - wondering if the following will ever be on roadmap or ever discussed? Will person-level identification will ever be on the roadmap? Specifically for the US, as I know there are broader implications. Smart Forms are certainly an interesting use case, but will real-time validation be baked into that smart form in the…
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6sense and Bizible
Does anyone have any information regarding Marketo Measure (Bizible) and 6sense integrating? We use both tools but are having some issues with getting our 6sense data populated in Marketo Measure. Not sure if a sync exist or a tracking code of some sort. Would love to hear any insight anyone can offer!😁
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AE vs. SDR Usage of 6sense
We have recently refreshed our 6sense instance with a massive model and keyword refresh. We are now ready to roll out refresher training to our AEs and SDRs. I have a few questions for anyone with experience training these teams! How do you set clear expectations for how AEs vs. SDRs use 6sense? Each of our SDRs supports…
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BDR Appreciation Week 2024 Recap
What. A. Week! We’re still buzzing with the energy from last week’s BDR Appreciation Week celebration! It was truly filled with fun, appreciation, and recognition for all the hard work BDRs do each and every day. Some of the week’s key highlights included: The launch of a new sales certification Four live Q&As with over…
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Keywords no longer researched - Segment Filter
Hey Rev Heads! I hope this makes sense, but is there a best practice for building segment filters around intent keywords that are no longer being searched? We want to find Accounts that previously considered our solution but decided to go with a competitor.
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Salesforce Field Length for Segment Names
Hi all! Does anyone have advice on how we can create a field greater than 255 characters within Salesforce to push segment names into? Is it possible? I'm working on a segment name generator for concise naming of segments for that field, but it would be great if we can open that field size up.
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Monthly reporting difficulties
I’m downloading performance trend reports for all segments with spend in February so that I can see impressions per account and I have a few questions. Is it possible to select more than one segment in the dropdown at a time or do I need to download each report individually to see impressions per account? When pulling…
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Your Model metrics report refreshed on Sunday
I was so busy recovering from the launch of the brand new Sales Certification last week that I forgot my monthly reminder that your Model metrics report refreshed on Sunday (the 3rd of the month, as it refreshes on the 3rd of every month). If you are not sure why, see my post entitled: Why you should share your Model…
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Ad Creative Review to Boost ROI (January 2024)
Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…
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BDR APPRECIATION WEEK 2024 IS HERE! 🥳️
No more countdowns or suspense … BDR APPRECIATION WEEK IS HERE! We are so excited to put BDRs in the spotlight all. week. long. Because yes, they deserve it. ICYMI: we have a jam-packed week full of fun, recognition, and tons of educational experiences to develop BDRs' professional prowess. We've crammed a whole lotta love…
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Ad Audit Failed: "Creative Failed to Render"
I've come across a new (to me) error. I've launched several campaigns with a variety of ads I uploaded yesterday, and they all came back with this error. I can't seem to find any documentation on that specific line. Has anyone here run across it? If so, how did you fix it? The email mentions resubmitting the ads, but I…
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Google, LinkedIn, Meta...how will I ever choose??
Haven't you heard the good news Rev Heads?! As of Feb. 20th, our segment sync products - 6sense Segments for LinkedIn, Meta, and Google - have merged into one unified product: 6sense Segments for Search and Social. This means you can now use your 10 syncs across any channel of your choice, giving you more flexibility and…
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Can a single 6sense instance integrate with multiple LinkedIn and Google Ad Accounts?
We are a portfolio company who has numerous brands with different LinkedIn Ad Accounts and Google Ad Accounts. Is it possible for our 6sense instance to integrate with the different LinkedIn and Google Ad accounts? If not, are there any work arounds for this?
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Any best practices on integrating video content into 6sense campaigns?
My company is working on developing video content for our existing intent marketing campaigns. I was hoping to share a few examples of great B2B content to help my Creative team. We plan to develop more explainer videos for Consideration accounts and host it on our website to capture that 6sense web activity. Does anyone…
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Ad Creative Review to Boost ROI (February 2024)
Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…
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Attending Adobe? You're Invited to Martinis and Martech!
Join us and other marketing leaders on Tuesday March 26th, from 7-11 p.m for some post-session libations, appies, and duelling pianos at Juliet Cocktail Room at the Venetian. Mingle with other leaders, talk shop (or not), and make the kind of connections that only happen at events like this one. All of it, of course, is on…
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Creating Segment from Marketo or SFDC Campaign Members
hi! I am trying to create a segment from a field event. I looked at both my CRM (SFDC) and MAP (Marketo) lead object filters and could not find a field labeled something like "member of campaign". I only found "add to Marketo campaign" or "current sales campaign". Do I need to check with my implementation team to add this…
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Top Competitor Not Returning Much Intent Keyword Volume
Hi all — we have a large competitor, let's call them Company XYZ, which we have included in our Branded keywords list. For whatever reason, perhaps there is not a lot of content consumed around this company's name, or maybe just not a lot of intent — we are not seeing much come up in intent data for Company XYZ. Even at…
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Marketing Attribution from Multiple Tech Tools
Looking for suggestions on how to create a full funnel and marketing attribution view of our marketing efforts. We're struggling to see what tactics truly work and what marketing initiatives are truly impacting the business because our opportunities are solely measured on a last touch basis (via Salesforce campaigns.) We…