Can I track 6sense ad campaigns in Hubspot?

Leigh

@Ash Lojko, @brandon.maranion

We run ads in 6sense and would really like to be able to track the effectiveness of the ads in Hubspot (which is our CRM and our MSA). I'm able to pull in results from Google Ads into Hubspot, and LinkedIn ads, but how do I pull in results from 6sense ads?

I "believe" that the campaigns are "working," but I need to be able to show it, ideally alongside the other campaigns I'm running.

In a perfect world, I would set up a Hubspot (marketing) campaign and attach it to one or multiple 6sense ad campaigns, then I could see 6sense ad results as part of the whole campaign picture in Hubspot. For example, now I can see impact of the website, LinkedIn ads, email campaigns, etc., and click into Hubspot to show "attribution." I want to do the same thing with 6sense ads. Any ideas how to get this done?

Rawan

@Leigh I'd like to see if Ash has anything to add here too. Traditionally the way you can bring in advertising data into other efforts you are doing holistically is via our Standard File Exports offering - https://support.6sense.com/knowledge-base/4402722106003-standardized-file-exports-with-6sense-master-id/

A workaround, if you currently don't have the SFE offering, could be looking at a segment of accounts that you are advertising to via the 6sense DSP and pushing the Segment Names into Hubspot to do reporting.

The last option I have is using our Segment report which will show you how all your efforts are leading to engagement across the funnel or pipeline creation. - https://support.6sense.com/knowledge-base/360053349213-segment-performance-reporting/

Leigh

@Ash Lojko Do you have any other suggestions?

Ash Lojko

Hi @Leigh,

Thanks for reaching out. At this time there is no way to directly pull a 6sense ad campaign into Hubspot through our integration. We also don't have an API endpoint currently that offers the ability to access that data with a custom integration. Would definitely be one we could add as a product feature request for the future.

The recommendations that @Rawan made would be the ones I would suggest.

Sorry, wish I had a better answer!

Cheers,

Ash

Leigh

@Ash Lojko and @Rawan - any updates on this from a few months ago?

Is there any way to maybe use Zapier or something to automate this reporting?

Leigh

@Rawan The first link you shared above is no longer working; can you please update it? Thanks so much!

Marc Brunel-Walker

Could we make this a feature request please - its a MASSIVE limitation

Heather Foeh

@Marc Brunel-Walker - we'd love to have you submit a feature request for this - here's how!

Joey Gawor

Any update here? It would be a critical feature for us.

Rachel Zerilla

@Leigh @Joey Gawor Here is some updated information on our Data Packs offering that allows you to export external ad media and 6sense ad media so you can do further analysis:

https://revcity.6sense.com/home/discussion/522/6sense-data-packs-un-packed

Joey Gawor

Thank you