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Take "No 6QA left behind" seriously, not literally
If you've been around these parts long enough, at some point you've probably heard some 6sensor use the phrase "No 6QA left behind." It originated several years ago when we realized even we weren't working all of our 6QAs. We dug into the reasons why and began an initiative inspired by the "No Child Left Behind" law that…
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Can Happy Model Metrics Refresh Day wait until after the holiday?
It's probably going to have to! Apologies for posting this in the late afternoon before a four-day weekend, but it is the 3rd of the month which means everyone's Model metrics refreshed. More than that, though, the visual of the Model metrics report has changed as well. The report essentially shares the same information,…
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ROI from Display Ads
Hi Everyone, I know this is a subject for debate, but I am curious on the successes that everyone has from Advertising in the platform. We have been running campaigns (banner ads) for a little over a year now, and have not been able to attribute any pipeline as a result of these campaigns. Initially, we started with the…
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Tips once Recommended Actions and Recent Activities have been exhausted
We're working through our sales workflow and have identified a few issues that I'm wondering if others have solved for. We purchase contacts via orchestration, which depending on the size of the account portfolio could equal to be 150-200 net new job titles per month per BDR spread across their prospect accounts. We've…
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Don't forget to manage your review sites!
This isn't directly 6sense related, except in the case of G2, but is important nonetheless. A few days ago we started working on revitalizing our own G2 and Capterra presences. We know that a lot of the B2B decision process is done before buyers ever make contact with sellers. And it's done through channels like marketing…
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Intent Doesn't Work
Intent data doesn't work. As a partner of leading intent data providers like 6sense and G2, I've had the privilege of working on over 40 projects leveraging 3rd, 2nd and 1st party intent technologies. However, there's a crucial insight I've gained that often goes unmentioned: Intent data, while incredibly powerful, is not…
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Top 25 Reasons to Migrate to the new Sales Intelligence UI
Most of you here already have your sellers using the newest Sales Intelligence (SI) app, the one that is full-color and released over a year ago in March 2023. Some of you may still be on the Legacy SI for any number of reasons. If a reason is that you are unclear on what improvements are in the new SI, I've tried to list…
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Tips for Vertical ABM
Hi friends! I'm looking for tips on how to drive engagement with a vertical ABM play! We recently launched our first vertical ABM play, which consists of: Vertical landing page w/ case studies & quotes specific to that vertical Vertical eBook Multi-channel promotion via 6sense display, LinkedIn, Google Marketing email to…
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🎥 Rethinking the Role of Sales in the Age of the Empowered Buyer: Webinar Recap & Recording
6sense latest research, Out of Sight, (Almost) Out of Time, shows that buyers educate themselves on B2B solutions — and make crucial vendor selections — long before they ever speak to a vendor sales rep. What does this mean for revenue teams? Listen to this webinar session to hear, 6sense Head of Research & Thought…
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Reminder: Universal Analytics Data deleted on July 1
Just a reminder that Google will stop allowing users to access Universal Analytics (GA3) data on July 1. This is pertinent to 6sense because many companies have years worth of site analytics data enriched with 6sense company details in UA. This is useful for many kinds of analyses, including long-term attribution projects.…
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6QAs and Hot accounts
In the sales intelligence dashboard, are 6QAs and hot accounts used interchangeably?
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Which LinkedIn advertising feature is right for you? 6sense Segments vs 6sense Campaigns for LI
This week, we expanded our partnership with LinkedIn so now you can build, launch, and manage LinkedIn campaigns directly within the 6sense platform. This makes it easier for you to test and learn how 6sense dynamic segments can optimize your paid social channels. Not currently running LinkedIn advertising or just getting…
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Creative support - Any feedback on this creative?
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🚀 6sense Inspire UK Attendees Don’t Miss Out - 6sense RevCity London User Group Event Next Week! 🚀
Attention London ABM Community & 6sense Inspire UK Attendees, this one is for you. Just a reminder that the 6sense RevCity London User Group Event is happening next week. Hosted by us (Gilroy) in partnership with 6sense, this is an unmissable evening where we’ll delve into "Predictive Buying Behaviour" and explore how AI…
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Basic Segment Behavioral Analytics Question...
I have a basic question that no doubt I should know the answer to! In segment analytics, specifically behavioral analytics, there's an activity called "6sense Media Campaigns" — is this specific to only 6sense advertising, or does it also include other types of advertising run through 6sense, such as LinkedIn or Meta…
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Can 6sense finally share a domain list available for advertising?
Sort of. At the very least, I’m hoping to bring you greater transparency into how we maintain inventory and shape traffic to give you peace of mind in where your ads run. The 6sense DSP has access to a broad range of inventory through all major ad exchanges, including Comscore’s ‘Top 100’ properties, business and local…
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Salesforce reports using 6sense insights
Hi 6sense Community, I am really having a hard time trying to build useful reports in Salesforce with 6sense insights. I installed https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000DqipkUAB as suggested and several report types were created in our Salesforce instance. However, when I try to build any…
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Mapping Marketing Activities and Content to Buying Stages
Hello! I am working on a coordinated plan that outlines the buying stages and how we treat them differently. This is to be a shared document with Sales and Marketing so we are clear on who is responsible for each part of the buyer's journey. I'd love any input you have or suggestions for the bottom three sections - what…
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6 Tips for Optimizing Your 6sense Display Advertising Campaigns
One of the questions that our 6sense CSMs often get asked by our customers is “can you take a look at this campaign and tell me if I set it up right?” There are a variety of ways to answer this question, but they all boil down to two things: The segment that campaign is built on and the campaign settings themselves. Here…
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Personalizing Your Website for Meeting-Goers
I wanted to share a project that many RevCity citizens have directly engaged with…personalizing your Zoom redirect page for various 6sense segments, driving engagement post-meeting. Here's the experiences I have running inside of Mutiny: These experiences are called "redirect experiences," which push specific visitors to…