Advertising spend breakdown by Buying Stage

Andy Silverman

Is there a way we can see how much we've spent on advertising towards accounts in specific Buying Stages during a specific timeframe? For example, we're trying to see how much we've spent on Awareness stage advertising vs. other stages. 

The only way I can think of doing something like that is if we had segments for each individual Buying Stage and were advertising to each of those stages separately (our campaigns aren't set up that way).

Appreciate any ideas!

Kyle Dugan

Hi Andy,

That's a great question. The only way I've ben able to do this, is by using segments for each stage like you describe above. Let me take this to our product team and see if this is something that could be an upcoming reporting feature.

Andy Silverman

Thanks @Kyle Dugan - appreciate your response.