🎥 Replay Ready: What’s Next? Reveal | Intelligent Workflows in Action

Victoria Squire

The replay from today’s What’s Next? A 6sense Reveal is now available! We loved showcasing how our new Intelligent Workflows product will help you automate what matters and drive more pipeline—without the busywork.  It'll be available to all 6sense ABM customers in the coming months.

https://6senseinc.wistia.com/medias/shnyij8czt

TIMESTAMPS 

 35 seconds: Latane Conant (CRO, 6sense) and Jason Zintak (CEO, 6sense): AI isn’t new to 6sense–it's our DNA. It’s time to focus on why this matters to our customers NOW.  

 2:17: Ami Arad (Head of Evangelism, 6sense): Predictive AI, far more than JUST INTENT, helps our customers pinpoint the right fit prospects to connect with, at the right time in their buyer journey.

CUSTOMER STORIES 

2:33: Kevin Ryan (Head of Revenue, IBIS World): “It’s about giving our reps the best chance to win and succeed in a very difficult environment. That's been one of the best things for us as we see some of our core metrics in and around 6sense qualified accounts continue to grow and push us forward.”

2:17: Annika Helmrich (VP of Growth Marketing, JAGGAER): “One of the biggest metrics that is really a selling point for using 6sense at JAGGAER when I speak to other executives at my company is that the 6sense predictive model at JAGGAER tells us that accounts that are in purchase stage are 14.5% time more likely to open an opportunity. That alone really tells you as a marketer or a sales executive that you should be focused on leveraging intent data to target the right accounts that are in purchase stage.” 

4:40: AI is only as good as the data driving it. It drives our decisions, fuels our strategies, and shapes our businesses. Enter: the 6sense Signalverse—a vast, ever-expanding universe of data. Every bit of buyer activity sends out a new signal into the Signalverse - Intent Data, Company Data, Contact Data, and Website Deanonymization. Understanding these signals means knowing which ones matter, when they matter, and how they connect. That’s where 6sense comes in with our AI powered insights to help you make sense of it all, processing 1 trillion signals a day.  

6:27: The B2B Buyer has changed, and we’ve got to change with them: 70% of buyers are already deep into their purchasing journey before they ever talk to sales, and 85% of the time they’ve already locked in their requirements before their first conversation. Even more surprising? 80% of buyers already have a preferred vendor when they first reach out.  

7:00: You can’t just wait for buyers to come to you. You need to cut through the noise, build trust early, and influence decisions before buyers even raise their hands. That’s where 6AI comes in – our proprietary AI, refined and trained for over a decade. 6AI harnesses all those buyer signals from the Signalverse. It analyzes 1 trillion signals every day, transforming them into actionable insights - using machine learning, natural language processing, and predictive analytics to understand buyer intent, company data, and real-time behaviors. So you can identify the right buyers, engage at the right time, and maximize your impact. 

7:35: 6AI is the engine that powers revenue teams. When you combine 6sense Signalverse data, 6AI, and your brand’s content library you're building a team of AI Email Agents who can automate and personalize all your email outreach, and then loop in your sales team as soon as a meeting is booked. 

8:05: Sales Intelligence with Co-Pilot boosts seller productivity through AI that guides actions, surfaces key insights, and writes prospect emails. 

9:13: Introducing 6sense’s new product: Intelligent Workflows! Learn how this new 6sense product gives you a smarter, automated way to create coordinated, full-funnel buyer experiences. 

11:48: See how easy it is to use the drag-and-drop feature in Intelligent Workflows to launch and optimize multi-step campaigns across every channel in one place.  

14:00: You can easily acquire new contacts and set up an always on workflow to purchase contacts nightly for key personas at in market accounts. 

14:22: Email just got a lot more powerful for buyers and sellers: spin up a new AI agent by feeding it all types of content (web copy, blog posts, case studies, etc) through Intelligent Workflows. 

15:05: Run ads through Intelligent Workflows. 

15:37: We actually created an old-school 32-page B2B lifestyle magazine—on actual paper! Get yours here: https://6sense.com/get-the-magazine/  

17:05: You can use a set of basic and conditional timers in Intelligent Workflows: At any point in the journey, you can schedule steps to start on specific dates and schedule campaigns to start automatically. 

19:19: B2B marketers utilize a growing list of channels, each running independently and creating silos of disconnected data. Static lists become outdated overnight, campaigns grow stale before they hit their target, and messages rarely align. Powered by the Signalverse and 6AI insights, 6sense Intelligent Workflows helps marketers unify their efforts, connect disparate channels, and deliver omnichannel campaigns that reach the accounts that matter most. 

19:51: With 6sense data revealing the best fit accounts, marketing can begin engaging with buyer groups. Starting from the unified canvas of Intelligent Workflows, easily meet these accounts where they are in their journey. For example, execute digital advertising campaigns within 6sense for early stage accounts to warm them up with top of funnel content. For accounts showing strong buying signals, add them to a high intent LinkedIn campaign while deploying AI email agents to engage directly with contacts in those accounts. 

BETA CUSTOMER TESTIMONIALS 

20:40: Amy Yuan (Director of Marketing Operations, FireMon): “Part of the reason we started using Intelligent Workflows is because of the challenge of having all of our departments so siloed. We didn't really have a start to finish strategy. It was just, hey, operations will launch this, emails will be sent out, digital will run these campaigns. But being able to work with our different teams, it really allows us to break those silos and connect and build a journey. It's honestly the only tool that I've ever seen or interacted with that really gives us the visual ability to bring everything together.” 

20:17: Makaylee Jichi (Former Sr. Marketing Automation Specialist, Code42): “The most useful feature right now is the conversational email flows...now because of Intelligent Workflows, it has really automated our processes, so it's saving me a lot of time.” 

21:48: Salla Eskola (VP of Global Marketing, Corporate Visions): “It allows us to really have an end-to-end visibility into the campaign flow. So rather than having to have different systems that work independently, and you have to, in your head, visualize how they how they interact with each other and when to move kind of audiences from one place to another or which channels to include at which places... it allows us to control all of that, visualize all of that in a single place.” 

22:15: Josh White (Sr. Manager of Growth Global Marketing, Corporate Visions): “It shows you where you can improve or do something differently. So sometimes you have an idea in your head of I need to develop a campaign this way, then you see it all laid out in a workflow, and you can see, oh, if we've taken them this way, maybe this would be a good spot for some conversational email. Or if folks have gone this far for this long, if it's not an engaged account, why am I wasting our money on continuing to advertise to them, remove them from the segment for thirty days, and see if they ever come back. So you can just see where you can make things better.” 

23:05: Now, you can get prospects at the right time with AI that pinpoints who's ready to buy, how to engage them, and when to act. Make it personal every time with data across the signal verse that informs what prospects are interested in. And you can reach them all in no time with AI email agents that never sleep and a Co-pilot to keep your sellers on top of it all.