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See the below PDF for instructions.

Mutual customers of 6sense and PathFactory can now leverage 6sense Segments and 6sense predictive stages combined with PathFactory's content personalization to create customized content tracks at every stage in the buyer's journey. See the below PDF for instructions.

According to Marcus Chan, author of Six Figure Sales Secrets, you have to earn your seat at the enterprise discovery call by getting up to speed on the core buyer beliefs like the pains they have, the cost of inaction, the desires they have, and the things they might doubt. It's not just to move the call forward but it’s…

Hey All - Ernest Owusu from the 6sense BDR Team! In this 30-minute video, I walk through many of the best practices that we've used at 6sense to build and scale a high-functioning BDR Org. You'll find information on topics such as KPI's that drive results, compensation structures, and the importance of looking at both…

Hi, Stefano Iacono here from the 6sense marketing team in Europe. In this 8-minute video I walk you through how we launched a whole new territory in EMEA using data from our own product. Many of our motions are the same across 6sense globally (for example, check out Ernie's video on BDR management) however in this video I…

6sense includes industry-leading account identification capabilities via our patented 6signal Graph, which associates anonymous activity across devices, channels, and products to accounts to provide a complete view of anonymous account activity. The accuracy of 6signal is key, as match rates mean nothing unless you can…

The first time a new user that has been enabled in your IdP logs in to 6sense via SSO, that user will then appear in 6sense User Management. New users are initially assigned the Insight User role, which has minimal access to the 6sense platform. You can then assign that user to the proper role within User Management in…

Articulating marketing’s purpose and business value to non-marketers through relevant metrics has always been an uphill task for B2B marketers. Vanity metrics are not appreciated by stakeholders outside the marketing department because these figures only tell part of the story. Revenue and pipeline impact metrics are tried…

This guide addresses frequently asked questions about potential impact on 6sense products and services due to changes in the privacy environment related to third-party cookies that could render third-party cookies obsolete. The changes in the privacy environment include (for example) Google’s announced proposal to develop…

Hey RevCity! I'm Grace Kleaveland Kupczak, Digital Strategy and Growth Marketing Manager, here at 6sense. I recorded this 26-minute walkthrough video to talk about how we've built our personalization strategy at 6sense. We'll dive into the strategy behind personalization, areas to launch personalization, and ways to…

If you're looking for 6sense product documentation, click the Knowledge Base menu item in the top navigation bar. When you use the Search bar you'll see results from the community (RevCity discussions) and from the Knowledge Base (how-to articles written by 6sense)!

We often get the question: "Can you tell me how much I should budget for media to spend per account?" As there are so many factors involved – key objectives/goals, your product, industry, go to market motions, and campaign strategy all have a huge impact on your spend. We recommend thinking about how you want to segment…

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To ensure best-practice execution of 6sense-Facebook campaigns, there are several helpful tips and nuances to be aware of as you work across these two sophisticated platforms using our integration. To learn more about the 6sense - Facebook Integration in the attached document. 

A strong intent graph is core to the insights that allow revenue teams to build and enable hyper-targeted GTM programs uniquely tailored to their GTM strategy and company goals – so having the right strategy to get the right keywords to fuel 6sense’s platform, models and insights tools is a critical first step for any new…

Account-Based Sales and Marketing requires rich account insights and the ability to deliver engaging experiences. A critical part of an engaging experience is delivering the right content at the right time. Hushly and 6sense allow marketers and sellers to seamlessly deliver a new level of personalization to customers.…

Here's 6sense's @Kyle Dugan , Senior Digital Marketing Manager, with a walkthrough of how you can use 6sense and Google Adwords to create journey-based display campaigns:

Check out this robust 90-day plan that Brainshark put together for operationalizing 6sense! Complete with areas of focus, program goals, 6sense features that line up with the initiatives, plans of action, things to consider, KPIs and more - this table maps out all of Brainshark’s priorities as it relates to 6sense and…

Given everyone's shift towards digital efforts, we thought it'd be helpful to create a quick how-to video to guide you through setting up your 6sense display campaigns. Learn how to get set up with 6sense Display in as little as 5 minutes!

6sense is hyper-focused on engaging with customers the right way. This post will give you an idea of how we come up with our stage-based display advertising as well as understanding what your future customers are doing at each stage of the buyer journey. A quick snapshot to understand interactions at each stage: When…