🎥 [6sense for 6sense] How Marketing Ops Uses Segments, Orchestrations & Integrations

Lauren Skinner-Johnson, 6sense

Hi! 👋 Lauren Johnson here from the 6sense Marketing Operations Team. In this 19-minute video I walk you through some of our 6sense platform use cases that can help get your account-based revenue operating model up and running (or revving!!). I cover building foundational segments, my three go-to orchestrations, how to leverage tech integrations and how we configured our persona logic to better scale our sales and marketing efforts.

https://6senseinc.wistia.com/medias/ejb6u940qg

Kieragh McMenamin

Thank you @Lauren Johnson, 6sense for this! We are beginning to map Pardot fields for Orchestration and this is so helpful.