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The Complete Guide to AI Email Personalization: Maximizing Your Campaign Impact
In August, we introduced AI Personalization for AI Email, giving you the power to create hyper-relevant messages that speak directly to each buyers' unique situation, challenges, and needs. But to fully unlock this potential, you need to understand the strategic difference between two key feature components: Introduction…
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Practical Guidance For Your AI Email Experience
As demand for AI Email grows and customers discover the most effective ways to use it, I’d like to share some key insights and learnings from our recent customer conversations. Before I get started, I want to reemphasize a point that often gets forgotten: AI Email is NOT email marketing. Traditional B2B email marketing…
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Using Marketo with CE to connect all the dots in your marketing operations
Hi RevHeads, I wanted to share how I use Marketo to manage all the operational aspects of Conversational Email, from targeting, all the way to attribution. Originally, I was directed to create the targeting reports within Salesforce, which I quickly learned was not going to work effectively given the complexity of our GTM…
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How does 6sense track pipeline from AI Email?
As a Solutions Consultant for AI Email, this question comes up a lot when talking to new potential customers - how do we track our pipeline that comes from AI Email? Today, I am going to share how we do it at 6sense! Now, part of this process does derive from how we actually have BDRs tracking meetings (see more here!). In…
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Translations - Solution for global teams
Hi everyone, For those of you using CE and working on global teams with significant regional efforts, how are you managing campaigns that you want to launch globally but need to regionalize for other languages? For example, when engaging with customers in Germany, communications need to be in German. However, since the AI…
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Recognizing BDR Contribution Alongside AI
At 6sense, we leverage AI Email as a strategic tool to support our Business Development Representatives (BDRs) in their efforts to engage with potential clients. AI Email allows us to automate and personalize outreach at scale, ensuring that no opportunity is overlooked. While AI Email plays a crucial role in nurturing…
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How to Read Results in AI Email & Optimize your Future Campaigns!
We’re here to talk to you about reading results in AI Email and how to use them to optimize your strategy! First, let’s start with the basics. Under Insights, you’ll see a report that shows the full funnel of conversations started all the way to qualified (hand raiser). The chart below demonstrates which each stage of the…
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Engaging other internal team members to submit AI Email Campaign Ideas?
Although we typically see 1-2 main users managing AI Email, it's always best to build out more use cases leveraging other individuals on your team. Here at 6sense, our internal teams have the ability to submit campaign ideas to our marketing team to use in AI Email. We use a detailed Project Brief to get this process…
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The "Awaken the Dead" Playbook
Dead/lost opportunities are often times low hanging fruit in terms of quickly generating pipeline. The problem is Sales has too many competing priorities to make the time to properly nurture and engage contacts from these accounts. Conversational Email can help with that. In the words of Sarah Higgins, Global VP of Field…
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The No 6QA Left Behind Playbook
In their first year as a customer, Vendavo generated 33% of Marketing closed/won pipeline with Converational Email. How'd they do it? They set up a CE campaign to engage contacts at unowned 6QAed accounts and follow-up with MQLs not yet contacted. If you have tons unworked 6QAs, untouched MQLs, or PQLs collecting dust,…
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Why and How to Use Email Validation
In a recent post, I shared why email data providers and email validity platforms are crucial to maintaining the accuracy and effectiveness of email execution channels. Today, I want to discuss why and how we use email validation in our own marketing execution (through both AI Email and Marketo). 1. Enhanced Sender…
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An Introduction to the World of Email Validation
Navigating the Waters of Email Validation: Ensuring Deliverability and Database Integrity Hey there, fellow Email enthusiasts! Today, we're diving into the realm of email validation, a crucial process in maintaining the accuracy and effectiveness of our communication channels. Whether you're a seasoned pro or just dipping…
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Creating an Ongoing Process for AI Email Campaigns
Internally at 6sense, we have enabled our teams to understand and learn not only the value of AI Email but the process to get a campaign launched. In order to maintain a successful program, there needs to be a continuous process in place to easily get campaigns launched. Here is the general process we use internally. Feel…
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2 Things to Try After Your 1st 30 days in AI Email
You’ve gone through onboarding, you’ve trained your sales team, you sent out a campaign and are maybe working on a 2nd or 3rd. The results are hopefully flowing in and you’re starting to get hand raisers who want to speak with your sellers! If you’re at this point in your AI Email journey, it’s time to start exploring two…
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How to Update SFDC Campaign Member with AI Email Status using Marketo
Here internally at 6sense, we track the progression of contacts/leads from AI Email Campaigns within SFDC campaigns. Although AI Email pushes AI Email status to contacts and leads in SFDC, we have found it easier to use a trigger in Marketo (or your own MAP) to not only add contacts/leads to SFDC campaigns for AI Email,…
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Email Content and Campaign Best Practices
Curious about the best way to make your Conversational Email content stand out and convert conversations into opportunities? Check out this guide on best practices for email content and campaign optimization. In it you'll find: What makes an email convert (based on a year of data!) What makes an email stand out (spoiler…