EMEA 3rd Party Intent Data Coverage

Allie Gollner

A common question the 6sense field teams get from customers and prospects is... "So what about your 3rd party intent data coverage in EMEA?"

Good news! Our Core Data team has recently done a deep dive into our coverage in the EU, and we are excited to share some really amazing results with you.

1. 6sense has nearly 10x the intent coverage when compared to other intent providers reviewed
2. Our EMEA percent of Medium to Large Companies with Intent is greater than the US
3. IP coverage in the EMEA region is comparable to US

Differences between EMEA and US Coverage:

• Number of companies and online user per country*
• Amount of user activity on laptops vs. mobile devices
• Amount of user activity collected given regulations such as GDPR
• There is a much greater number of multi-lingual speakers. In other words, you shouldn't expect intent traffic to look the same in a country like France or Germany as it does in the US.

*The US is roughly equivalent in size to the EU as a whole

Key Statistics

• For medium and large companies, we are comparable or outperform US percentages of companies showing activity.
• Percentage of IPs assigned to a country existing in the ID Graph is at parity with the US.
• Total company coverage in the EU is slightly smaller than US coverage, but when comparing to government data for existing medium to large companies EU coverage is much better.

When you travel a few thousand miles, things are different, but rest assured 6sense is still crushing it when it comes to data coverage!