-
Amir Ravandoust - The 2026 Efficiency Mandate: State of the Market and the New Rules of B2B Growth
Amir Ravandoust, COO at 6sense, explores how B2B organisations can deliver capital-efficient, resilient revenue while navigating a rapidly changing buyer journey. Take a peek at the latest state-of-the-market research and examines what separates today’s high-performing organisations from the rest (hint: Contextual…
-
Adam Kinsley - Above the MQL: Building a Full-Funnel Demand Capture Engine with 6sense and RevSure
Adam Kinsley, Senior Marketing Analyst at Bloomerang, shares how marketing teams can connect 6sense intent signals to RevSure attribution to identify accounts showing buying intent, run targeted campaigns and trace dark funnel activity through to qualified opportunities. The session explores why the MQL should no longer be…
-
Paul Gilhooly - Your Buyers Are Using AI to Make Decisions. Here’s How to Make the Shortlist.
Paul Gilhooly, VP of International at G2, explores how AI-powered search, LLM-driven recommendations and third-party review platforms are reshaping the way software buyers discover, compare and shortlist vendors. The session shares practical steps to help brands show up where buyers are researching. Download the attached…
-
Susanne Kerins - The Constant Evolution of Marketing: Winning Board Buy-In for the Next Era of Growt
Susanne Kerins, CMO at Cora Systems, shares how her team shifted the conversation from MQL volume to pipeline quality, winning buy-in from the board, CEO and sales leadership along the way. The session also explores how AI can help lean teams scale precision marketing and one-to-one engagement. Download the attached deck…
-
Hemang Mistry - Marketing Was Working. Sales Wasn’t Buying It.
Hemang Mistry, Global Virtual Lead for Strategic Accounts Marketing at Autodesk, shares how a global organisation moved beyond the usual sales and marketing alignment conversation to address the real issue: trust. The session explores how teams can build confidence in the data, the process and a shared understanding of…
-
Wiebke Macrae - Place Your Chips: How to Decide Where Marketing Actually Moves Revenue
Wiebke Macrae, Global Head of Demand Generation and ABM at Thales, shares how her team shifted from broad coverage to deliberate prioritisation. The session explores how marketers can focus time and budget on the accounts that matter most across revenue at risk, expansion opportunities and net-new growth. Download the…
-
Will Swatman - Human Connection in the Age of Automation
Will Swatman, Head of Customer Experience International at Sendoso, explores what still feels human as AI scales outbound activity. The session covers trust, thoughtful engagement, buyer perception and why relevance matters more than volume. Download the attached deck to take a peek at what was presented during the…
-
Gary Survis - Branding in the Age of AI: The Last Frontier for Authenticity
Gary Survis, Operating Partner at Insight Partners, explores why brand has become the last frontier for authenticity in an age of AI-generated content and interactions. Discover how a strong, authentic brand can cut through the noise, create meaningful connections and become a powerful differentiator in an era of AI…