Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
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Summer 2025 6sense Product Launch
Smarter, Sharper, More Scalable Revenue Execution The Summer Launch introduces powerful tools to personalize every touchpoint, expand campaign reach, and uncover account-level insights—all without added complexity. From AI email personalization to a reimagined Revenue Marketing homepage, it’s never been easier to scale…
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AI-powered, sales rep-approved. How Group-IB kept the human touch while scaling outreach with 6sense
Hey AI Email neighbors 👋 I just wrapped a story I have to share here, because it tackles a tension I know a lot of you live with: how do you scale outreach with AI Email without it feeling like a robot took over? Meet Group-IB. Global cybersecurity company, selling into CISOs and government buyers, where trust is…
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The AI Email Use Case I Keep Coming Back To: Green Hat + Global Consulting Firm
I work in customer marketing at 6sense, which means I spend a lot of time inside our customer stories. This is the one I come back to when someone asks: "Where's the most underappreciated place pipeline leaks?" Right after the form submission. Before sales ever touches it. The problem: A leading global consulting firm had…
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The AI Email Use Case I Keep Coming Back To: Hexagon Manufacturing Intelligence
I work in customer marketing at 6sense, which means I spend a lot of time inside our customer stories. This is one I come back to when someone asks: "How do you build an ABM motion that actually adapts to where accounts are in the journey?" Hexagon didn't just improve their email. They rebuilt the whole operating model…
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The AI Email Use Case I Keep Coming Back To: Simpro
I work in customer marketing at 6sense, which means I spend a lot of time inside our customer stories. This is one I come back to when someone asks: "How do you use AI Email without it feeling like a shortcut?" Simpro didn't treat it like a shortcut. They treated it like a team member. The problem: Simpro's BDRs were…