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The key is to shift the mindset around how the AI Email knowledge base (KB) should be used. It’s not meant to house every product detail, but rather to support the core messaging pillars — like value props, key differentiators, or compelling customer stories — that can apply across multiple products or personas. Here’s how…
Hi friends☺️ I've been compiling our most asked AI Email questions/topics and have organized what I view as the foundations to a successful Conversational Email campaign. TL;DR summary and example slide at the end! 3A Approach to an AI Email campaign launch: Audience, Activation and Alignment Before trialing this process…
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Introducing the second edition of the new BLUEPRINT webinar series: Beat the Competition: Build Takeout Campaigns That Convert! BLUEPRINT is a multi-webinar experience where your expert peers deliver an actionable blueprint for success on a crucial topic in every session. In session two on July 23 at 9 am PDT / 12 pm EDT /…