🎥 [6sense for 6sense] Our Personalization Strategy
Hey RevCity! I'm Grace Kleaveland Kupczak, Digital Strategy and Growth Marketing Manager, here at 6sense.
I recorded this 26-minute walkthrough video to talk about how we've built our personalization strategy at 6sense. We'll dive into the strategy behind personalization, areas to launch personalization, and ways to leverage 6sense to drive further engagement.
We'll also discuss various third-party vendors. Content experience & personalization vendors like PathFactory, Uberflip, Folloze, and Hushly, along with website personalization vendors like Mutiny, Optimizely, VWO, and Adobe Target. You can learn more about these integrations here.
If you are new to personalization, you can also leverage free tools like Google Optimize to run A/B tests using 6sense segments, integrated directly within Google Analytics.
We've built our entire personalization strategy off of 6sense dynamic account segments to offer a more rich experience to our visitors that drives conversion and pipeline at-scale.
I hope you enjoy the video. Thanks!
Categories
- All Categories
- 1 Roadmap
- 1 Crossword
- 685 All Discussions
- 51 Product Updates
- 58 6th Street
- 12 Welcome
- 4 Administrator Certification
- 3 Sales Certification
- 10 Advertising Certification
- 10 Demand Gen Plays
- 16 Reporting HQ
- 31 Conversational Email
- 3 What is CE
- 8 Getting Started with CE
- 14 Thriving with CE
- 2 Conversation Starters
- 184 Job Board
- 34 General
- 11 Partner Place
- 172 Research Road
- Compensation Calculator
- 77 Sales
- 14 Pipeline Generation Tuesdays
- 20 BDR Block
- 11 SKO Supplies
- 7 Advice
- 2 Assets
- 20 Verticals
- 10 Manufacturing, Logistics & Supply Chain
- 8 Financial Services
- search-results
- 237 Events
- 12 6sense Quarterly Product Update
- 26 Customer Story Hour