6sense Data Packs "Un-Packed"

Rachel Zerilla

6sense Data Packs "Un-Packed": Powering Your Business with Accurate and Scalable Data Sets

In today's fast-paced and data-driven business landscape, the need for reliable data sets that can be easily integrated into existing workflows is more crucial than ever. Companies are constantly seeking ways to improve their performance and make informed decisions based on accurate insights. This is where 6sense Data Packs come into play, offering a comprehensive solution for those building and working with large complex data sets to power GTM modeling, dashboarding, and internal reporting.

Who Can Benefit from 6sense Data Packs?

If you, or any of the data technology wizards in your company, are currently dealing with complex data sets and using data warehouse and business intelligence (BI) solutions to enhance company performance, then 6sense Data Packs can help create a more complete, accurate picture. These data packs are designed to cater to a wide range of internal workflows within your organization. Whether you need firmographic data, technographic data, keyword intent data, web activity data, ad media data, predictive scores, or segment participation data, 6sense Data Packs have got you covered.

What to Expect from 6sense Data Packs?

6sense Data Packs have earned the trust of global enterprises for their accuracy, scalability, and reliability. These data packs are built with flexibility in mind, ensuring that you can easily access the relevant data you need whenever required. Seamlessly delivered to your existing data management destinations, 6sense Data Packs bring additional insights necessary to make informed, strategic decisions.

Data Types Available in 6sense Data Packs

1. Firmographic Data: Based on a customer's account list or Ideal Customer Profile (ICP) criteria, this data provides valuable information about your target companies.

2. Technographic Data: This data is based on specified company data or technologies, helping you understand the technological landscape of your target companies.

3. Keyword Intent Data: Derived from a specified keyword list or a list of accounts, this data allows you to gauge the intent behind certain keywords, enabling more effective targeting.

4. Web Activity Data: Receive daily matched website activity data, empowering you with insights into customer behavior and interests.

5. Ad Media (6sense & LinkedIn): Gain access to 6sense media spend and matched details at the Ad ID level, providing valuable information about your advertising efforts.

6. External Ad Media: Obtain external media spend and matched details at the ad ID level, allowing for a comprehensive view of your advertising performance.

7. Predictive Scores: Get predictive scores for accounts, contacts, and leads, aiding you in prioritizing and targeting the most promising prospects.

8. Segment Participation: Identify the segments to which an account belongs, enabling more personalized and targeted marketing strategies.

When to Choose Data Packs vs APIs

While APIs are valuable for enriching datasets to enhance user-facing workflows, 6sense Data Packs serve a different purpose. If you require large, unstructured data sets for extensive modeling and analysis across your organization, Data Packs are the way to go. These packs are particularly suitable for organizations with robust data science teams that leverage data warehouses or object storage solutions for processing data.

The benefits of using 6sense Data Packs include the ability to perform account-based web analytics, funnel reporting and targeting, audience reporting and targeting, account-based ad media reporting, Ideal Customer Profile (ICP) modeling and analysis, technographic audience modeling, and customer lead scoring. These packs can be seamlessly integrated into your existing data management system, facilitating the decision-making process and empowering your Marketing Technology leaders to make informed choices.

Conclusion

In conclusion, 6sense Data Packs offer a comprehensive and scalable solution for companies seeking to harness the power of accurate data sets to drive their business forward. Whether you're looking to optimize marketing strategies, target the right audience, or make data-driven decisions, these data packs provide the insights needed to succeed in today's competitive market. With 6sense Data Packs, you can confidently embrace a data-driven approach and unlock the potential for growth and success.

Additional Resources: 

For a complete list of fields available for each Data Pack, reference this Knowledge Base article

Rachel Zerilla