Wednesday Wisdom: Who's (Not) Using All the Buying Signals - and Who Should Be (An Article)
Hey all!
6sense Research is back at it again with some ✨Wednesday Wisdom✨
The report we're talking about today is from a study we did last year. We surveyed almost 200 marketers from senior leadership, demand generation, ABM, and marketing and revenue operations functions to understand the signals they use to detect their next prospects.
The good news: there are more ways to identify in-market buyers today than ever before. B2B buyers conduct an increasing share of their solution research online, and tools such as traditional form-fill leads, product-review site intent, and de-anonymized web traffic provide more and more sources of buyer behavioral data.
The bad news: despite this expanded access to buyer behavior insights, companies aren’t fully capitalizing on available signals, revealing missed opportunities to effectively identify in-market prospects.
In the report, we discuss both the good and the bad. It's an 8-minute read...a great choice for your next break 😉😉
Check it out here:
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