Web personalization for Conversational Email

Kimberly Conklin

Q: Did you overlay web personalization parallel with/as a response from activities on Conversational Email? What are your thoughts there?

A: This is definitely possible and a creative approach. At 6sense, we use MutinyHQ for personalization. For any Conversational Email campaign, you could create a unique UTM for any pages linked from the email. That UTM can then be used as a trigger for a personalized experience in Mutiny or any other tool that supports UTMs. The sky is the limit, as you will know the visitor is from a CE campaign, and you can personalize the web experience in any appropriate way.

Rachel Zerilla

Even though this is an older post, we're getting LOTS of personalization questions lately, so commenting to surface this again :)