🎥 6th Street Live - Website Personalization Recap [9/21/23]

Kimberly Conklin

Another 6th Street Live is in the books! Thank you @Adam Kaiser for jumping into website personalization AND throwing in some Taylor Swift puns. The 6sense team is headed to Breakthrough in October and will host our next 6th Street Live session on November 16th. 

PS: We're doing a 6th Street Live session on mainstage at Breakthrough. Trust me, you don't want to miss it! 

Check out the deck and recording below. 👇️

https://6senseinc.wistia.com/medias/v23uho17a6

Website Personailization.pdf

Timestamps:

19:43- Are you using Mutiny to do this personalization on the homepage?

19:57- Would you be able to do this level of personalization without a tool like Mutiny?

20:48- Is the chat through 6sense or drift or something else to be able to personalize?

22:08- Adam! What are your favorite / most successful CTAs?

23:50- Adam — what would you say is the expected time commitment for this type of website personalization?

25:07- Delivering to the right segment is easy. How do you easily create the unique content for each segment?

28:41- Does Mutiny have a plug and play integration with 6sense?

28:55- Not sure if I missed this.. are you only personalizing the homepage, or do you also have personalized content that is served to these segments (manufacturing specific eBook, for example)?

30:14- What is the best way to use this? Do we push accounts in Consideration to Purchase/Decision? Or target accounts already in Purchase/Decision and make them contact sales?

32:06- Do you know if Folloze has similar capability to show sections / CTA buttons based on buying stage?

saraboostani

Late to the game on this but this is sooo good!

Rachel Zerilla

SUCH good personalization pointers here!