Creative Ads Review to Boost ROI (October 2023)
Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help!
Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs and imagery to try.
Sometimes simple changes can go a long way. We'd love to help you build ads that drive results.
*If you're looking for more extensive consultative support or want our in-house experts to design, build, and/or launch ads for you, reach out to your CSM or email creativeservices@6sense.com.
Comments
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Hi Nikki,
Taking the opportunity after Breakthrough 23 to post my proposed November Ads I'm about to swap out.
I'd love to hear your team's feedback. For context, here is the copy and proposed CTA for these Ads.
- Fortify Your Digital Defences. RSA Unified Identity Platform.
- CTA: Learn More
- Link: https://www.rsa.com/wp-content/uploads/solutionbrief_rsa_unified_identity_platform.pdf
- Transform Your Security Landscape. RSA's Unified Identity Platform.
- CTA: Explore
- Link: https://www.rsa.com/wp-content/uploads/infographic_rsa-unified-identity-platform-2023.pdf
- RSA Unified Identity: Your Shield in the Digital Frontier!
- CTA: Discover
- Link: https://www.rsa.com/wp-content/uploads/Report_RSA_Unified-Identity-Solutions-2023.pdf
- Elevate Security, Simplify Identity. RSA Unified Identity Platform.
- CTA: Secure
- Link: https://www.rsa.com/zero-trust/secure-access-improve-user-experiences-prevent-security-breaches-with-a-unified-identity-platform/
My plan is to group these across 2 segments (Some Target & Awareness accounts and some Cloud intent ICPs) to see which ads/assets perform best. Any tips and tricks on that would be great too.
I'll be using the 4 x Best Practice banner sizes:
- 300 x 600
- 300 x 250
- 320 x 50
- 728 x 90
Thanks
Rob (RevCity Tourist)
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Hi @Rob Cook , I'd be happy to offer some feedback on these ads. Could you give me 2-3 days to compile my feedback?
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@Rob Cook Thanks for sharing! We'll get you moving up the ranks from tourist to mayor in no time 😉
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Thanks @Barclay.Idsal that would be amazing 👍️
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Hello Nikki,
I'm currently running a Linkedin campaign to target an audience who is searching for specific keywords related to our product range. Although the campaign is generating a fair amount of impressions, the amount of clicks if very poor. Could you kindly have a look at the creatives and advise me on how to encourage people to click through?
The campaign set up can be found here: https://panasonicconnecteu.abm.6sense.com/advertising/campaigns/configuration/edit/155152
Many thanks, Lisbeth
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Hi @Lisbeth Lashmana, sure thing--I'll get you feedback on these ads by tomorrow!
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Hi @Lisbeth Lashmana You're right that CTR is a bit soft on this campaign. While we don't have internal benchmarks for LinkedIn, we typically see a higher volume of clicks higher than this. The good news is: There are some clear steps you can take to hopefully move the needle! My feedback is below:
- You probably don't need to be running this many creative variations. We are huge advocates for A/B testing, but the high volume of creatives is spreading impressions thin and making it hard to determine what's working and take action accordingly. 2-3 distinct creatives in each ad group would be better. As a starting point, you can deactivate any ads that don't have any clicks. Then keep an eye on things and, if you see any ads with relatively low CTR, deactivate them. You can always test your other creatives down the line within this A/B testing framework, but streamlining will make this process more efficient.
- Creatively speaking, the primary issue with these ads is that the value prop is getting lost. Copy should always dominate in an ad composition, so people can easily and quickly understand your value. Make sure all font is minimum 12 px and minimize visual elements so the copy takes center stage. You have a couple options to address this issue in these ads:
--Remove the ad's right-hand block (with the truck and person holding a tablet) entirely. Fill the space with the blue background, copy, and laptop/tablet image. Enlarge and center the copy.
--Keep the right-hand block but minimize it so it takes up closer to 1/3 of the composition, with the left-hand block taking up 2/3. Remove the tablet/laptop imagery in the left-hand block and make the copy larger.
*Note that this would also address the issue of redundancy with the tablet imagery!
- The Toughbook logo is competing for attention with the Panasonic Connect logo. You may want to remove this and add it to the heading copy instead--which would also make the heading copy more specific and value-driven ("Experience the difference" is a little vague.) So the heading copy would be: Experience the Toughbook Difference, with the Toughbook logo removed.
- Some of this subheading copy is longer than it needs to be. We advise 15 words max for heading and subheading copy combined--and generally speaking, the more streamlined, the better. I'd also make all your subheading copy active rather than passive. For instance, you could change:
Rugged flexibility with customizable modules for in-vehicle, office and field use
to:
Work smarter with rugged flexibility and customizable modules
Hope that helps! Let me know if you have any other questions. And feel free to reach out to creativeservices@6sense.com if you want help making these changes and building new ads to drive up engagement.
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Hi Nikki, thank you so much for your useful feedback! We can surely work with this feedback 😍
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Hi @Rob Cook , here is my feedback for the ads you passed along. I apologize for the delay. I was out sick yesterday.
Please let me know if you have any questions at all. I'm also attaching our best practices deck and Intro to Creative Services information here as well.
All the best,
Barclay
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@Barclay.Idsal - thank you so much for this. That is really useful feedback. I'll make some tweaks to the ads in Canva and swap out a few of the CTAs as suggested.
I really appreciate you taking the time to review these. 😀
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@Lisbeth Lashmana Hi! I wonder if you had a chance to apply the suggestions and if you saw any improvements?
1
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