Why did my LinkedIn campaign reach more accounts than I anticipated?

Heather Foeh

That's a question we hear often from 6sense customers. Asked differently: "Why am I seeing accounts being reached on LinkedIn that are NOT in the segment I synced?"

By default, LinkedIn has a campaign setting called "Audience Expansion" which allows for more accounts than anticipated to be reached. The solution is to disable this feature in LinkedIn Campaign Manager. Here's a handy help article from them with the details.