Wednesday Wisdom: B2B Buying Under Economic Pressure in 2025 (Deep Dive Report)
Persistent macroeconomic uncertainty has found many in a defensive crouch this year -- slowing hiring, tightening budgets, and raising the bar for new investments. The undercurrent was strong enough to merit inclusion in this year’s B2B Buyer Experience research -- and it's had a measurable impact.
Contrary to what we might expect, this pressure has pushed buying groups to engage sellers earlier and move more quickly to commit funds. We wrote a deep dive report on it. In it, we unpack how these conditions are prompting buyers to accelerate decisions and scrutinize vendors more closely on things like price and credibility. Linked below -- our research is always free and un-gated.
Comments
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It's really interesting to see how persistent economic turmoil is impacting buying.
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