Product Marketing Manager US Remote PerfectServe

Kristie Scott

Apply here: https://job-boards.greenhouse.io/perfectserve/jobs/5720720004

Overview

As a Product Marketing Manager, you’ll own the go-to-market strategy and messaging for our clinical communication and scheduling solutions. You’ll be the bridge between Product, Sales, and Marketing to translate technical capabilities into clear, compelling value stories that drive adoption, retention, and growth.  You’ll combine market insight, customer research, and storytelling skills to shape how potential customers understand our platform, ensuring every launch, campaign, and conversation is rooted in real customer needs and competitive advantage.  This role will report to the Director of Product Marketing and Sales Enablement

Key Responsibilities

Go-to-Market Leadership

• Develop and execute GTM strategies for new products, features, and releases.
• Define audience segmentation, value propositions, positioning, and launch.
• Collaborate with Product Managers to align roadmap priorities with market needs.

Customer Journey and ROI

• Work with Account Executives and Sales Leaders to define and more accurately understand the customer's evaluation, buying, and onboarding journey to enhance the experience.
• Identify highs and lows along the journey to isolate opportunities to offer marketing support, resources, and service enhancements to minimize missed opportunities.
• Utilize tools that monitor utilization and customer intent, and partner with Sales and Customer Success to capitalize on opportunities.
• Mine public data resources and internal performance data to identify and promote customer ROI and proof points using customer data, analyst reports, and case studies.

Market Knowledge, Positioning, and Messaging

• Understand core markets and customer segments for positioning PerfectServe’s individual products and its combined product synergies.
• Track market trends, analyst insights, customer evaluations, and competitor developments.
• Craft clear, differentiated messaging that translates complex functionality into meaningful benefits and measurable outcomes for health systems, medical groups, and ambulatory practices.
• Synthesize insights into actionable recommendations for Product and Executive teams.
• Maintain a messaging hierarchy that ensures consistency across web, collateral, and RFPs.

Competitive Intelligence

• Own proactive and reactive competitive intelligence, including primary competitors, new market entrants, and potential impact of forecasted market movements.
• Own content library with product and services descriptions, competitive advantage, integration capabilities, tech and security assessment resources.
• Maintain competitive intel resources (battlecards) and content library for use in analyst reports and RFP responses.
• Establish competitive intel management and distribution processes and update cadence.

Cross-Functional Collaboration

• Serve as the connective tissue across Product, Marketing, and Sales to ensure a coherent story from roadmap to revenue.
• Enmesh and align with Product Managers by sharing updates on roadmap reviews, competitive intel, and differentiated messaging.
• Translate field and market insights into strategic guidance for future development.
• Collaborate closely with Sales Enablement on competitive intelligence and customer voice initiatives to inform marketing efforts and product roadmaps.
• Collaborate with the Director of Product Marketing to manage and respond to RFPs, leveraging AI-powered tools to streamline the proposal process

 Qualifications

• 5+ years of experience explicitly in product marketing, go-to-market, or strategy roles, ideally in healthcare technology, SaaS, or enterprise B2B.
• Basic understanding of clinical operations and hospital business decision-making dynamics.
• Demonstrated ability to craft persuasive narratives across audiences.
• Analytical mindset capable of interpreting data and translating data into strategy.
• Comfort operating cross-functionally in a fast-paced, matrixed environment.