Black Duck Creative Review

Jeffrey Jones
Jeffrey Jones Posts: 1 ✭✭✭
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Hello, please review the attached banners. These banners are for bottom-of-funnel audience promoting our software product. The goal is to drive users to request a demo or request pricing from https://www.blackduck.com/platform.html. Any recommendations on creatives on landing page would be great.

Thanks!

Comments

  • Melissa Chong
    Melissa Chong Posts: 13 6senser

    Hi @Jeffrey Jones, my recommendations:

    For V1

    "Automate scans from anywhere at anytime, with Polaris" should read better.

    "Black Duck is the leader in Appsec" + Learn More CTA is more direct.

    Keep all the text white/ don't highlight in green so your CTA stands out.

    For V2

    Clarifying question: is "one application security platform" necessary? Or will your intended audience understand that "multiple analysis engines" which integrate to a "platform", and that platform would be a "application security platform"? If the latter is true, then "Integrate multiple analysis engine in one secure platform" should suffice, assuming you want to impress that "secure" is important otherwise, "platform" will do (again, for those who are familiar with AppSec).

    This is because your by-line is/will be "Black Duck is the leader in Appsec" + Learn More CTA, which helps tie in the messaging.

    I hope this helps.

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