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Contact and Account Routing when Orchestrations are Creating New Records
For those who use orchestrations to create new contacts or new accounts, how have you managed the assignment of those new records? Do new contacts inherit the account owner from the account they're added to? When you create net new accounts, do those assign to the integration user and need to be reassigned, or is there a…
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Accounts on the Dashboard vs. Accounts in Segments
In the "Account Journey" section of the new Dashboard, the amount of "Targeted Accounts" for a filtered campaign doesn't always match the amount of accounts in the actual segment the said campaign is using. Does this mean that the Account Journey is also accounting (pardon the pun) for accounts that have passed through the…
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5th Annual BDR Appreciation Week Registration is LIVE!
Big news — our 5th annual BDR Appreciation Week registration is now live! What is BDR Appreciation Week, you might ask? It’s a week to do just that — show love and appreciation to BDRs (and their amazing leaders) who otherwise may not get a lot of credit. And we’re excited for YOU and your team to participate! Here's a…
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"Hot topics in RevCity this week" repeat emails update ⚠️
If you’re opted into our weekly digest, you might have noticed an influx of “Hot Topics in RevCity” emails over the weekend. We’ve identified and resolved the issue—thank you to everyone who flagged it for us! Your patience and understanding mean a lot. Wishing you all a wonderful holiday season!
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Announcing the NEW 6sense Status Page!
6sense is thrilled to share the launch of our public status page! Our status page provides important information regarding service status, platform-wide incidents, and planned maintenance. We encourage all 6sense users to “subscribe for updates” to the status page for real-time alerts. To access the status page, visit:…
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🎥 How Assembled is using 6sense in their BDR organization
Shoutout to @Damon Mclean for joining our EMEA October User Group (from a team offsite in Mexico!) and giving us a walkthrough on how his BDR team is uses 6sense to reach their goals. 🙌 https://6senseinc.wistia.com/medias/7wsfxmnp3x
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🎥 Webinar Replay: 6 Winning AI Plays for Automating Outbound
If you’re not yet automating your outbound efforts, you’re missing a huge opportunity to take some burden off your team while also boosting pipeline. In this webinar session, our 6sense AI experts, Adam Kaiser, Mac Conn and Chris Dutton, reveal six winning plays for automating outbound. In this session, you’ll learn: How…
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Metric Monday: Who Are the Buyers That Engage Sellers Early?
Hi all, Over the past two years, we’ve talked a lot about what we call the 'Point of First Contact Constant,' where buyers spend over two-thirds of their buying journey—about 70%—coming to consensus on a preferred vendor before engaging sellers. Not much changes this—regardless of buyers' industry, the type of solution…
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Hi there ! 👋 I need your help !
I'm seeking your expertise... My name is Tiphaine Jeannot, and I am a Master's student in Marketing in France. For my Master's thesis, I've decided to explore how AI-powered personalization solutions are transforming conversion and retention strategies in the B2B SaaS sector. 👉 That's where you come in! Are you involved in…
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0 anonymous users with keyword intent??
We recently started seeing keyword intent data with "0 anonymous users". Never saw that before! It was always 1 anonymous user. Now, all intent users I see are "0". I have not exhaustively gone through every segment, but every one I've checked shows "0 anonymous users". We don't have predictive, but plan to move to…
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🎥 6th Street Live - Keywords Recap [11/16/23]
What an awesome session, @Adam Kaiser. I wonder how many times we said the word "keywords"? 🧐 Thank you to everyone who joined and asked a question. If you have a follow up question, please comment below. https://6senseinc.wistia.com/medias/vv3xkbhbi0 We're taking December off for the holidays, but we'll see you back on…
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🎥 6th Street Live recap: Architects of Opportunity with Latane Conant and Saima Rashid
Big thank you to @Latane and @Saima for speaking on November's 6th Street Live session. Inspired by 6sense’s own journey, Latane & Saima shared their framework which focuses on: Smart data management Optimized campaign execution Aligning revenue teams for maximum impact https://6senseinc.wistia.com/medias/hjfljun0hc If you…
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Translated Keywords
Hi everyone, I recently posted about keyword auditing as my team is in the process of cleaning some keywords up. Along with that, we are translating our keywords as well. Do any of you have experience with translating keywords and have any best practices when it comes to that AND/OR any best practices regarding how you…
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New year, new podcast to put in your rotation!
Most B2B marketing podcasts are notoriously thought leadership-y…people talking strategy, with big ideas, but lacking the substance on how to achieve the vision. It's great for inspiration, but lacking the "how to's". That's why we've created a different kind of podcast, The RevRoom, one with real marketers in the day to…
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[6sense for 6sense] How Growth Marketing Tracks ICP Web Traffic
Hi, Adam Kaiser, from the Growth Marketing team at 6sense. Like most organizations, we track any number of top-of-funnel metrics, including website metrics like new and existing visitors, unique sessions, time on site, and more. Watching these metrics increase monthly is exciting and indicates that we are growing our…
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Low GDPR inventory after removing persona attribute.
Hi everyone, As you may be aware, there is limited inventory for campaigns targeting EU countries due to GDPR enforcement. A recommended best practice to address this issue is to remove the persona attribute from the campaign, which I had implemented. However, one of my campaigns has been flagged with this issue and is…
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Is Your Organic Web Traffic Down?
Hi all — anyone willing to share insights related to organic traffic? We're seeing SGE starting to eat into organic traffic, while impressions and viewability are up, suggesting that Google SGEs are showing generative snippets of our content more, but at the cost of individuals clicking links and coming to our site. Anyone…
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Metric Monday: Buyers Don’t Start Their Journey “From Scratch"
Hi all, In last week's Metric Monday post, we shared that buyers start their journey with 3.5 of the 4.5 vendors they’ll evaluate already on their shortlist. Buyers also report having previous experience with 3.2 of those vendors. Nearly 90% of buyers, across all roles on the buying team (see chart below), have prior…
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Wednesday Wisdom: B2B Buying Journey Stats by Business Capability (An Article)
Hi all, A few weeks ago we shared a quick summary of how key aspects of the buying journey differ based on the type of capability buyers are shopping for - new business capabilities, renewals, etc. We now have some reading material on it 🙂 Our new article explores each stat listed in the table below and is a great resource…
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Metric Monday: Buying Experience Key Findings by Business Need
Hi all, At the end of our 2024 Buyer Experience Report (starting on page 56), we’ve included numerous breakdowns of the data, one of which focuses on key stats by business need (e.g., whether the buyer was acquiring new business capabilities, renewing an existing solution, replacing capabilities, etc.). While we’ll be…