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MAPs and CRMS - Overcoming obstacles
Hi All! I need your expert views as users! for our MAP - We us HubSpot, and for our CRM, we use Salesforce. All Salesforce data is replicated daily into HubSpot. We use the 6sense iFrame. We have hit some challenges on our IT Development Roadmap and we are severely limited on how many, if any, extra fields we can add to…
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Drive GTM Alignment using 6sense's Account Temperature
Export account temperature to your CRM via Data Workflows Enrichment. Unlock the following use cases to further align your GTM teams to help drive predictive pipeline and revenue: Target cold accounts with brand awareness campaigns via 6sense Advertising Automate AI-driven outbound email campaigns using Conversational…
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How to remove Email Opens from Counting as Engagement in 6Sense
Hello community, have a feeling that email delivery / email opens have been conflating the true engagement that we are able to derive from our MAP/CRM Campaigns. Would appreciate if anyone can share their experience turning this off specifically: 1. what rules did you write 2. did the change affect historical engagement…
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ABX model - what is working for you?
Hey all - we're looking to expand our ABM program to ABX. Does anyone have any great resources or materials they can recommend? Is anyone finding success with their current model and willing to share a bit around it?
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Next-Gen certified prior to RevCity opening -- can I still get a badge?
Hi there- I passed the Next-Gen Marketing certification test prior to the creation of RevCity. How can I retroactively receive my badge in RevCity for already passing this test? Thanks! Rach
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🎥 October Customer Story Hour Recap - ABM Excellence with ArcherPoint
Hannah Horning, demand generation manager at ArcherPoint, spoke on our October Customer Story Hour about how they built an ABM center of excellence with the full 6sense platform. The conversation covered: Challenges before 6sense Establishing an end-to-end ABM process Creating segments and running targeted display…
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Wednesday Wisdom: Science of B2B Podcast - The Point of First Contact Constant
Hi everyone, Last week, we talked about Episode 1, Season 2 of the Science of B2B Podcast hosted by @Kerry. This week I'm highlighting another must-watch episode, The Point of First Contact Constant. In this episode, Kerry discusses a finding from our B2B Buyer Experience Research — one that we found fascinating to…
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New Playbook: Leveraging Orum and 6sense for Enhanced Sales Development
Hey RevHeads! Check out Orum's latest playbook on how to best leverage the Orum and 6sense partnership to enhance outbound sales development. Organizations are using Orum’s AI-powered Live Conversation platform combined with 6sense’s world-class intent data to inform their sequencing, call tasks, and overarching sales…
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Metric Monday: Bain & Google Found 90% of B2B Buyers Stick to Their Day One Shortlist
Hi all, Who here is familiar with the Bain and Google stat that shows 80% to 90% of B2B buyers already have a shortlist of vendors in mind before they even begin their research? Plus, 90% of those buyers end up choosing a vendor from that original list. The 6sense Research team is wrapping up a study that fully supports…
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Track ABM impact in your funnel in Salesforce
Hi RevCity Community! This question may have been answered several times. How do you track the impact of ABM on your funnel within Salesforce? Today, our ABM is powered by three main verticals: Leads created via direct export from 6sense to Salesforce, where these leads have the lead source set as ABM. Accounts that we try…
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US Role ( Austin, Tx ) Marketing Technology Specialist
Solarwinds is looking for an experienced 6Sense program/product manager in our Marketing Technology team. This strategic roles will serve as a centralized subject manager expert, leading the 6Sense strategy, insights, best practices and adoption across Marketing & Sales. Experience in 6Sense: ABM, Enrichment, Sales…
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Hooray for 10K 🎉
RevCity officially hit 10,000 members this week - wow, what a milestone! SO happy you all are here, thank you, thank you, thank you - this community is a powerhouse of knowledge, innovation, and collaboration and it is all because of YOU. Thanks to our RevHeads for continuing to show up for one another! You make RevCity a…
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Wednesday Wisdom: The Science of B2B Podcast & Cheers to 10K RevHeads
Hi everyone, First off, RevCity hit 10,000 members this week! 🎉 I love being apart of this community - all 10K of you make this a great place to connect and learn. If you're new here and haven’t yet joined, the 6sense Research team, led by former Forrester VP and Principal Analyst Kerry Cunningham, has its own RevCity…
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Update a Segment from Account List Upload
Is there a way to update the account list of a segment created by file upload without having to create a new campaign?
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REMOTE - Demand Generation Marketing Manager
👉 APPLY HERE → Are you a data-driven, strategic marketing professional with a passion for driving growth? At Working Solutions, we're seeking a Demand Generation Marketing Manager to lead initiatives that fuel our pipeline and accelerate customer acquisition. As a remote-first company, you’ll be at the heart of innovative…
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Metric(s) Monday: More Key Stats on APAC Buying Journeys (2024)
Hi all, Last week, we shared the first half of an awesome infographic created by the Green Hat team on key findings from our APAC buying journey research. Below is the second half. APAC buyers typically evaluate one more vendor than their North American counterparts did in last year’s study, where the average was 4…
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Hiring for UK or US based ABM Campaign Manager
Sedex is looking for a skilled and strategic B2B marketer to join our team as a Campaign Manager. This role will help us grow among target enterprise companies. In this critical job, you’ll have the chance to join a fun, fast-paced campaign team, working closely with our wider Marketing and Sales teams to create engaging…
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My 6sense Advertising 2024 H1 Audit
Helloooooooooo RevHeads! I just received permission to share with all of you an audit I performed on our ads earlier in the year. Before I begin, I just want to note that this is a representation of what we ran during the timeframe - a baseline, if you will. Not every ad type or capability was fully utilized/assessed and…
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RevHeads Unite! We want to hear from you!
Hey RevHeads - We want your take! How would you define a RevHead to a friend or peer? We'll highlight your answers at Breakthrough along your name, title, and headshot. Share your ideas with us by Wednesday! Here are some ideas to get the inspiration going. RevHead noun A 6sense superfan who is utterly obsessed with…
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🎥 Sept 2024 Quarterly Product Update feat. Segment Updates, Google Cookies, & Email Deliverability
Thanks to everyone who joined today's Quarterly Product Update! We covered all of the amazing enhancements to the 6sense platform since our last update in June. Here's a recap with links to learn more and a recording in case you couldn't make it. Don't forget to register for the next one here! Community Updates, including…