Integrated Marketing Campaign Process Doc

Jordan Backues
Jordan Backues Posts: 2 6senser
edited October 30 in Demand Gen Plays

If you manage campaigns, you know how important it is to stay organized and aligned. That’s why I created this template!

As the lead for Demand Gen and Integrated Campaigns, I searched everywhere for a resource like this but came up empty—so I built one. I figured others might find it useful too, so I wanted to share.

This document is designed to be a standardized, centralized hub for planning and executing integrated marketing campaigns. It offers a clear framework to align teams, ensure consistency, and streamline communication across channels. By consolidating all elements—target audience, deliverables, KPIs, and more—into one place, it serves as a single source of truth for all stakeholders.

Feel free to download this template, save it, and tailor it to suit your organization’s needs!

Why It’s Important:
Often overlooked, a detailed and organized campaign process document is crucial for seamless execution and cross-functional collaboration. Without it, campaigns can become fragmented, and teams may lose sight of objectives, timelines, and dependencies.

Key Benefits:

  • Centralized Information: Acts as a single repository where all campaign details, links to supporting documents, and owner responsibilities are accessible.
  • Enhanced Visibility: Allows for easy tracking of deliverables and status updates, helping to keep everyone aligned and accountable.
  • Efficiency and Consistency: Streamlines workflows, reducing redundancy and ensuring all assets and communications align with the overarching campaign strategy.

    If you have any questions or feedback, drop a comment!
External Master Template Integrated Campaign.pdf

Comments

Categories