-
🎥 Measuring What Matters: Using Dashboards to Uncover Pipeline & Revenue: Webinar Recap & Recording
In this webinar session on September 10 experts at Syniti and 2X shared how to use dashboards and data to uncover pipeline and revenue. Ellie Sawdy (Global Growth Marketing Manager at Syniti), Nick Salvatoriello (Director of Partnerships & Strategic Alliances at 2X), and Adam Kaiser (VP, Brand and Growth Marketing at…
-
RevCity September ’24 London User Group Event Recap
Missed the latest RevCity User Group event in London? Don’t worry, we’ve got you covered! Hosted by Gilroy at the stunning St. Dunstan venue, this second edition of the event brought together sales and marketing leaders from across 6sense’s community to share insights, campaign ideas, and strategies for maximising 6sense’s…
-
Wednesday Wisdom: How Purchase Types Impact the Buying Journey (2023 Buyer Experience Research)
Hi all, As we gear up for the release of the 2024 Buyer Experience Report (so soon!), I’ve been revisiting the reports we published last year on the topic (you can find the full list of reports below). One of those reports focuses on the buyer’s journey for different types of purchases—whether acquiring new business…
-
Best practices for getting Sales Team to Adopt
Hi everyone. I'm looking for some advice on how to encourage my sales team to actively use 6sense. For those of you have successfully gotten your sales team to frequently engage/use with the tool, what strategies or methods work best for you? How did you enable them for this success?
-
Europe-based remote role: Senior ABM Specialist
🚀 Attention all account-based marketing experts in Europe! 🚀 We have an incredible opportunity for a dynamic and passionate Senior ABM Specialist to join our field marketing team at Blue Yonder 🌟 In this European-based remote role, you will be at the forefront of building, implementing, tracking, and analyzing cutting-edge…
-
Metric(s) Monday: 5 Key Stats on APAC Buying Journeys
Hi all, The Green Hat team did a great job putting together this infographic of some of the key stats we found in our research of the APAC buying journey. APAC teams work together in groups of 12 to 13 people over the course of more than a year, during which, they spend 73% of it working independently (without sellers),…
-
Installation of 6sense SI for HubSpot
-
See you at Dreamforce?
Hello! I joined the 6sense team two months ago and am leading our Customer Marketing team. If you're heading to Dreamforce this week, I'd love to meet up with you and introduce you to some of our customer marketing team members. Drop a comment below if you'll be in San Francisco and I'll find a time for us to connect.…
-
Dallas-based hybrid role: Campaign Manager
Blue Yonder is seeking an experienced Marketing Manager responsible for global campaigns targeting the manufacturing industry, with a focus on promoting our supply chain management SaaS software. In this role, you will plan, develop, execute, and evaluate high-impact integrated marketing campaigns that drive demand and…
-
Filtering out subscription / unsubscribe forms in segment or intent
Hey all! I set up a segment for one of our strategic sales reps for their region and a particular solution we offer. We offer education solutions and many schools roll up to one large URL for district. My initial segment had about 19 accounts with just account owner and keyword group I set up email intent alerts and…
-
A special shoutout to all of our Marketing Ops friends
HAPPY NATIONAL MARKETING OPERATIONS APPRECIATION DAY! 🥳️ All of you play such a vital part in making our day-to-day possible, and for that, we are so grateful 💙 Sending you all the praise and thanks on your special day!! To all of our other sales and marketing friends, we'd love to hear how these unsung heroes help make…
-
Multiple 6sense Instances to a Single MAP/CRM
Hi, Has anyone got experience of connected two 6sense instances (not multiple models) into a single MAP/CRM? Would be great to hear some of the benefits and pitfalls around this - our use case is for different BUs within the same organisation that each has very different audiences. TIA!
-
Ask us about GA4
We've heard some customers are experiencing roadblocks with GA4, and we're here to help! Please leave your questions below and our Digital team will help you out. 👇️
-
Integrate the webtag in your tech stack without GTM
If your tech stack does not include Google Tag manager, you can still integrate the webtag with your other tools. This can be achieved by intercepting the webtag's default behaviour without affecting the dataLayer object much (in case some of your tools do make use of it). Here's an example of how you can send Company Name…
-
Tips & Tricks for Digital Advertising in EMEA
Throughout my time here as a CSM here at 6sense (nearly 4 years!) I frequently get asked by my clients about how they can think a bit differently about Digital Advertising in EMEA. As we all know, the GDPR makes paid advertising in the region challenging and what works in the US or other parts of the globe may not directly…
-
Metric Monday: Top 10 Factors APAC Buyers Consider When Choosing a Vendor
Hi all, Last Metric Monday, we took a look at a new question we asked in our buyer experience research with the GreenHat team. Let's look at another one today - this year we asked buyers to share the top decision drivers they consider when selecting a winning vendor. Below is what APAC buyers had to say. While price,…
-
Open to opportunities - Senior Director role in Field Marketing or Demand Generation
Posting on behalf of a 6sense-expeirenced Marketing leader! Please drop me an email on paulo.moreira@6sense.com if you would like an introduction. I am currently looking for a Director or Senior Director role in Field Marketing or Demand Generation, either in Europe or globally, and I am open to relocation if needed. With…
-
6sense Launches Public Vulnerability Disclosure Program with HackerOne
The 6sense Security Team is excited to announce the launch of 6sense's public Vulnerability Disclosure Program (VDP) with HackerOne! This program invites skilled security researchers and ethical hackers from around the world to help us identify and address potential security vulnerabilities, reinforcing our commitment to…
-
Wednesday Wisdom: ABM KPIs are Underused and Overlooked, Thwarting Your Team’s Impact (and Value)
Happy Wednesday, everyone! Last year, @Kerry wrote this quick (3-min) but crucial read on key metrics that many marketing organizations neglect to measure. Specifically, he discussed the implications of measuring three KPIs and their underutilization. Marketing Contribution to Pipeline: While most ABM marketers use intent…
-
🎥 September Customer Story Hour - Expereo's Global Experience
Expereo’s Director of Demand Generation, @Marc Brunel-Walker, shared key insights during Customer Story Hour on their adoption of 6sense. He detailed how 6sense has transformed their approach, from identifying target accounts to leveraging predictive analytics and AI for real-time data. Expereo’s pause on digital…