Recent Discussions

Hi all, Today’s Metric Monday comes with a bonus — we’ve just released two new reports on how B2B marketing is being funded in 2025. We asked just shy of 400 B2B marketers in the final months of 2024 how their organizations are budgeting — from spend across marketing functions to AI investment, shifting pipeline goals, and…

In today's digital landscape, the integration of AI in content creation has become increasingly prevalent. Recognizing the potential for misinformation and the need for transparency, several countries have implemented regulations mandating the disclosure of AI-generated content. *Regions That May Require AI Disclosure*…

During my recent display campaign engagements with 6sense customers, some of the most asked questions revolve around Contextual Targeting. Although contextual targeting has been used in the digital advertising space for some time, it is a new display capability for the 6sense Platform and as a concept for ABX overall.…

The Segment Performance Report is an excellent way to get top-of-funnel customer metrics quickly and easily. This page will provide step-by-step instructions on how to leverage many of the benefits of the report and is not meant to be exhaustive. Refer the Segment Performance Reporting page for full details. We will cover…

A True Story of Sales and Marketing Alignment For insights from some of the brightest minds in the world of revenue, check out the Revenue Makers podcast and subscribe wherever you get your podcasts. Achieving a tight-knit alignment between sales and marketing truly is the foundation for revenue success. Yet, for many…

Hi. Just like it says. I had no trouble passing the first 2 knowledge checks but failed on my 3 attempts. This also took me far longer than 2.5 hours because I have to attempt this in the middle of my usual tasks. My company doesn't require it. Is it worth bothering with trying again? I have no desire to put 3 more hours…

Hello All, If you’re looking for a special place to build or grow your career, you’ve found it. Whether you’re an experienced professional, a recent college graduate or somewhere in between, IDEX is a place where you can apply your existing skills and learn new ones in an environment where you can make an impact. We have a…

Hi all, Last week, we looked at how long BDRs stick with a lead before deciding there’s no opportunity and moving on. This week, we're looking at how much effort goes into each opportunity they pursue—and it’s a hefty lift. In 2025, BDRs report making an average of 21 outreach attempts per contact, up from 17 attempts in…

Did you know today was Marketing Operations Appreciation Day? We sure did! We work with MOps professionals in just about every client we work with. Why? Because they are at the 💜 of every good marketing team: - Strategy - Planning - Martech Organization - Data wrangling - Campaign Execution and Optimization So we wrote a…

Hi all, One question that comes up a lot is how long BDRs should keep following up with a lead before moving on. We started tracking that in this year’s State of the BDR survey 🙂 On average, BDRs reported spending about 53 days following up with an account before deciding to step away. We found a modest but statistically…

Hi all, In the latest episode of the Science of B2B podcast, our Head of Research @Kerry dives into what we call the 70/30 buying journey of B2B purchases. It’s a great companion—or oral description, if you haven’t had a chance to read it—to our report: The Critical Period for B2B Buying & The Seventy-Percent Solution:…

Hi RevCity Community, I'm having trouble with Canva when designing banner ads. They look fine in Canva, but they often become blurry after download, even at larger pixel sizes. I'm wondering if other Canva users have found ways to prevent this blurriness. I'm also open to suggestions for alternative design tools or…

SmartBear is a SaaS company making it easier for teams to deliver high-quality software faster. We're trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including Adobe, JetBlue, FedEx, and Microsoft! We're hiring an ABX Marketing Manager in our Somerville, MA office! This…

We just completely revamped our website and would like to understand how visitors are flowing through the site. I can see in 6Sense, under an account's timeline that they visited page, how many times, and keywords. Is there a way to tell at the visitor level which pages they visited and in what order. So visited 1 went to…

Hi all, Hope your week is off to a great start! If you’ve been following along over the past few weeks, we’ve been digging into findings from this year’s State of the BDR report. Today, let's talk ✨ BDR training ✨ How many hours of training do they receive and does it translate to better performance? Across both onboarding…

Long time fan, first time poster. We've heard a lot about the need for more Salesforce-based 6Sense reporting so we went ahead and built out a robust series of Dashboards and analytics connecting Salesforce Opportunities to 6S Temperature, Buying Stage, and In-Market Account & Contact Orchestrations. End result is insight…

🚀 Maximizing ABM Success with 6sense & OpenText 🚀 In our latest 6sense Customer Story, @anjelijackson and @Angela Borseti from OpenText, alongside Sean Manning from 6sense, shared how they leveraged 6sense’s AI-driven insights to scale global ABM campaigns. 🔹 Precision Targeting: Segmenting audiences by buying stage &…

A great read for all marketers trying to figure out how to "plan" when: 1️⃣ the buyers journey seems to be in constant flux 2️⃣ you're unclear of the impact of AI on your ability to reach your buyers 3️⃣ your company changes course at least twice a year 4️⃣ and your budget fluctuates with your company's ability to hit…

How to you best leverage LinkedIn reporting in 6sense?

Exactera has offices in New York City, Tarrytown NY, St. Petersburg FL, London, and Argentina. They are looking for a results-driven Account-Based Marketing (ABM) & Digital Marketing Specialist to join the growing team. Reporting to the Director of Marketing, you will play a pivotal role in executing impactful campaigns…